So you wrote a new book and have self-published it, now what? There is nothing worse than spending hours upon hours working on a project only to have it go unread because no one even knew it existed. So, how do you let the world know your book is ready and waiting to be read? Well, one effective way is to draft a press release for media outlets and businesses so that they can help spread the word.
However, although you may be a literary genius in your own right, the art of the press release is much different than the realm of fiction writing. This is not to say you have to hire a third party to draft it for you—although some do prefer that option. As a writer you are definitely capable of doing it yourself, there are just a few things you want to ensure you include to get the most out of it. To learn more, keep reading.
Strong, Intriguing Headlines
Just as you worked to create an enticing title to draw readers into your book, you want to ensure your press release contains catchy, hooky headlines that make people stop and READ MORE. Generally, those who receive press releases—reporters, radio and TV personalities, communications professionals, etc., are short on time and need to know right away if this is something they can use or think their audiences would appreciate. Odds are, if it doesn’t appeal to them they won’t bother to pass it on to anyone else. So, write with that in mind.
Short, Concise Sentences
In keeping with the idea that your press release’s audience members will likely be short on time, it is important to keep your sentences short, concise and to the point. If they read on and find nothing but fluffy, superficial content, odds are they will grow frustrated and quit reading, possibly before reaching the important information. Unlike novels or other forms of fiction writing, press releases are meant to be brief and informative. They are supposed to be a tease for people to learn more—which in this case they can do by either interviewing you about your book, reviewing it, buying it or all of the above.
Lengthy details have a time and place, just not in your press release. At one time, I worked as a radio producer and would receive no less than 50 press releases a day, and to be completely honest there were several I just didn’t bother reading because they were too long and possessed no real content, at least that I read before giving up. So, to ensure your word gets out, keep it simple. Save the long elaborate sentences for your next novel.
It’s important that within your press release you include information about how the reader can learn more. Whether this be an email address, website or phone number, include some way for those who are interested to reach you or someone else who may be helping you promote your work. Make it easy to find, like in a header or footer, so that it doesn’t get overlooked. If you make it stand out, you will likely notice more feedback.
Also, remember it’s not enough to simply include the information. Be sure to actually follow up if you or your team gets any inquiries.
In some instances, it is very beneficial to include an interesting excerpt from your work, to give people a taste of what you have to offer. This is especially helpful if you are looking to do any on-air interviews about the book, as TV and radio personalities often like to offer their audiences a sample of your work. But, if you choose this option, be sure to select a portion of your work that is especially good and interesting to lure them into buying your work. This is not to say that your whole work isn’t a masterpiece, but you know which parts are the best so choose wisely.
For those of you still looking to learn more, know that there are several online courses on the subject, including this one. Offering an overview of the whole process and effective, informative examples, courses such as these are a great way to broaden your horizons and skill set.
So, get to work on that press release and stop depriving the world of your work of art!
Aniya Wells is a freelance blogger whose primary focus is writing for onlinedegreeprograms.com. She also enjoys investigating trends in other niches, notably technology, traditional higher education, health, and small business. Aniya welcomes reader questions and comments at firstname.lastname@example.org.