Author Archives: janetsyasnitsick

About janetsyasnitsick

Visit blog for writing, marketing tidbits to dazzle your creative endeavors. New book: Courtships and Carriages, a sweet Christian romance, (two proposals but who wins Gwen's heart?). Other works: Ruth Ann Nordin's and Janet Syas Nitsick's anthology, Bride by Arrangement; Janet's five-star, inspiring-historical romance, Lockets and Lanterns; 10th place story, "The Silver Lining;" and Best of Year book, Seasons of the Soul. Background: former journalist and language-arts teacher. www.JanetSyasNitsick.com

Are You an Open Book?

 

Well, as a writer, you should be an open book at least to some extent. People want to get a sense of what type of person you are, your background, where you live and more.

With my first book, Seasons of the Soul, which includes a spattering of personal accounts of my two different autistic sons, people would approach me at book signings and express empathy for my situation. Some would purchase the book for others or had handicapped children themselves. A number of individuals would say: “God gives special children to special people.” I would smile and thank them. It warmed my heart. There also were those who believed they could get my nonverbal autistic son to talk. I again would smile and say a thank you, even though I knew this was impossible.

The point is readers want to know you and form a bond with you. Why do you purchase books? I often buy books because I know the author and got to know that individual through friends, acquaintances or are members of one of my writing groups.

Bonding is important and you can establish this in many ways. I sell my books personally so I meet up with those who previously purchased my books and they often buy my new ones. But what do you do if you never or seldom do these kinds of events?

You establish relationships through forums and social media. I am not good at forums as Ruth Ann Nordin, but I do use social media. Of course, you have to in this era, however, you do need to get to know your followers as much as possible.

Patrons love meeting the authors they love, and we should return our love through special gifts for our loyal customers. I had someone I worked with years ago buy my latest books (Lockets and Lanterns, Bride by Arrangement and Courtships and Carriages). I mailed them to her and included a special token, a Seasons of the Soul journal. It was my last one, but I wanted to show her my appreciation. Doing this was more important than keeping this keepsake. In addition, I inserted a personal note. No matter what they say about the Internet there is nothing more valuable than a “handwritten note.”

Readers also like to know your background, such as where you live. Several years ago, I was selling my first book in a town about 50 minutes from where I live. One person saw me there and realized I lived in the same town where they used to live and bought my book. However, do not tell everything about yourself.

When I started out I gave out too much data about myself. Most people are wonderful, but some will take advantage of you, such as “potential” writers who seek your help. You can assist them in connecting with writing groups, etc. However, you cannot over extend yourself either.

Also, be careful in providing too much information on the Internet. This is touchy because you need to interact and get to know your followers. How I handle this is to post about what I am doing without revealing my family’s names. We need to be cautious rather than regret it later.

Make comments on other authors/readers’ blogs, Facebook pages, etc. In this way, you get to know them and they in turn learn about you. Of course, do not go overboard or you will never get your own work done.

So be an open book but remember you are out in the public and need to watch revealing everything about yourself. Well, I hope I left you with some useful information and as always I end with a God bless.

Categories: Book Promotion, General Writing | Tags: , , , ,

New Year Changes

I stepped into the New Year with trepidation as I awaited the installer of our new television and Internet provider to arrive. Is it not funny how these small-life changes can throw us for a loop?

Well, it did for me. Change was in the air and was it really going to be better as the new carrier suggested? I was apprehensive. We had used our previous providers for many years and were happy with both until recently.

I awoke at 5 a.m. to a blistering-cold morning of one degree. Would he come as promised on this chilly day?

But he arrived and got right to work. A pleasant man who knew his business. Within a couple of hours, I looked at my living room, where wires had stretched for years beside my couch and now I could clean behind it. Besides that, I no longer had to lock our downstairs-bedroom door to keep the cat from playing with the wires in there.

I also no longer had to fret over the modem. Would I have to restart the computer or unplug it today? Relief swept over me. I never realized how all these years these items gave me such anxiety. Now, I felt liberated and in the process I have better television with the program I missed and a faster Internet.

As the man said as he grasped the wires: “What I have in my hand is old technology.” He was right. I needed a change.

This also is true of authors. We get into our grooves and routines and forget to try new things. Last year, I tried something new – the anthology, Bride by Arrangement, with Ruth Ann Nordin. This endeavor allowed me to reach a different audience through my story, She Came by Train. Ruth Ann Nordin and I plan another anthology – a follow-up on last year’s – and my goal is to write book two – a follow-up on Courtships and Carriages – in the Great Plains series.

In addition, I am excited about writing again. I renewed that interest after the busy Christmas activity. I needed a break. Winter also puts you in the mood to write and sit by a fireplace, if you have one. I have one close but not near enough to curl up on a sofa and write. However, it does keep me cozy and keeps my fingers warm enough to type even if my work is gibberish at times. Ha! Ha!

It also makes for a great time to clean up your office and get rid of old files and rearrange your office. Without that modem sitting next to my computer, I was able to wipe away the dust where it used to lie and even that small step gave me pleasure.

When you throw away your old calendar, make sure you replace it with something inspirational to keep you excited about writing. I replaced my office-wall calendar with a calendar portraying a variety of paintings, including January’s winter scene with gray skies, cardinal birds perched on a white fence with a church in the background. The scene fills me with peace and awe in the Creator’s majesty.

Well to wrap up, remember to embrace the future and the change it brings, and I wish you the best in your 2015 writing career. God bless.

Categories: General Writing, Writer's Block & Burnout | Tags: , ,

Developing Effective Web sites

Ruth Ann Nordin and I just returned from a Heart of America Christian Networking conference. We had a wonderful time. The conference revitalized our faith and our writing. There were many workshops, and one of those was on how to develop an effective Web site. That workshop was facilitated by Jim Watkins of Wesleyan Publishing.

As you develop your site, pay close attention to detail and keep it consistent, he said. He highlighted Billy Graham’s site as a good example of a well done Web site — simple, easy to read and not cluttered with material. Here is a link to that site for your examination:  http://billygraham.org/video/heaven/?utm_source=Google&utm_medium=cpc&utm_content=November%202014&utm_campaign=CTV&SOURCE=BT14BYGGS&gclid=CPWlsobI88ECFehAMgodSmkA4Q

Define the blog or Web site’s purpose, he said. Is it for people to get to know you better through an author biography (which, according to him, is a must), to sample your material and/or purchase your books or what? If your ultimate purpose is for visitors to buy your products then make sure no more than two clicks gets them there or anywhere on your site, Watkins said.

The home page should show what you are offering, he said. Also, give viewers a way to search your site and contact you.

In addition, keep the site simple, the best readability still is white background with black lettering, Watkins said. Use fonts, such as Helvetica, which are easy to read. Point sizes should be no smaller than 10 to 11 points and use one font throughout your site. However, you can vary that font by using bold and italics and no matter what do not use all capital letters, he advised.

In the United States, we read from left to right so place the most important item(s) there, he said. Size, in addition, denotes significance, thus your largest lettering is the most prominent with each degradation in point size portraying less relevance, Watkins continued.

Adding color to your Web site is fine but make sure the color is rememberable because it should be used across media spectrums, he said.To go along with his point, I would tell you not to use white lettering. Because when you print out white lettering on white paper, it will not show up.

Watkins cautioned you to not overload your site with images. This, as you know, also takes more time to load and could make people leave your site before it finishes loading. I went to a Web site a few years ago, and it took forever to load the fancy wallpaper. I have not gone back since because I do not have time for that. So think of these details when designing your site.

Watkins likes WordPress because it is easy to use. WordPress has Web sites and blogs (which you could use as a Web site). Yahoo small business also is good, he said. These have templates you can choose and are about $120 a year and also are pretty easy to use, said a person familiar with this method.

After you have a Web site, how do you promote it? Watkins suggested you use Facebook to ask questions, prompting people to interact and to visit your site. I have such a question. To those who have read Courtships and Carriages, what character would you like to see as my main character in Book Two of the Great Plains series? You can respond here. I will later post this question on Facebook.

Well, have a great day and I hope this post was informative. Many of the Lord’s blessings to you until we meet again.

Categories: Blogs & Websites, Book Promotion, Marketing & Promoting | Tags: , , , , , , , , ,

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