Author Archives: Ruth Ann Nordin

About Ruth Ann Nordin

Ruth Ann Nordin mainly writes historical western romances and Regencies. From time to time, she branches out to contemporaries romances and other genres (such as science fiction thrillers). For more information, please go to or check out

Are Pre-Orders Right For You?

I’m sure you guys have already gotten the KDP email announcing pre-orders for all indie authors.  If not, it’ll probably be coming in your inbox soon.  Basically, you can do a pre-order up to 90 days before your book’s release.

It’s up to you whether or not you want to do this.  But from my understanding, the pre-orders on Amazon won’t work like they do at Apple.

Apple will let all of your pre-order sales build up.  Then when the book is released, all of the pre-order sales adds to all the sales you make on your first day.  For example, let’s say you sell 20 books in pre-order, and you sell 40 books the day the book is released.  Apple will make it count your ranking as if you sold 60 books that day.  The higher ranking will give you added exposure and possibilities for getting noticed.  That’s the biggest benefit to doing pre-orders from a marketing perspective, in my opinion.

Amazon, however, doesn’t operate the same way with pre-orders.  So you might sell 20 books in pre-order.  Then the day of release, you sell 40.  For ranking purposes, it will look as if you only sold 40 books.  This makes you more vulnerable to a dip in sales.  If all your fans pre-order your books, then those sales won’t boost your ranking on the first day your book is available.  Quick note: You will still show on your dashboard that you sold 60 books.  You just won’t have this reflected on the Amazon ranking on your product page.  (I hope that makes sense.)

After studying up on what other authors are saying, this is my understanding of how the two systems (Apple and Amazon) works when dealing with pre-orders.  If I am wrong, please let me know.

Anyway, the question might be, are pre-orders worth it?  Only you can answer that question.  It might be worth it to you, or it might not.

Here are some things to factor in when looking at pre-orders.

1.  Pre-orders force you into a deadline

Deadlines are an awesome thing.  I love them because they force you to stay on track.  If you know you have to get the book done by a certain date, you’re more likely to do it.  Otherwise, it’s too easy to keep putting it off until sometime later.  To me, this is one of the most compelling reasons to do a pre-order.  I love deadlines and having things ready to go before they’re due.

The drawback, of course, is real life.  Something might pop up that throws you off track, like an illness or job loss.  To rectify this, you could have everything done and ready to go when you put something into pre-order.  But this requires a great deal of patience.

2.  Pre-orders allow you to promote more in advance since you have everything ready advance.

This can free up time working on the pre-release promotion of your book.  What type of promotion you do is up to you.  I mainly blog sample scenes, character interviews, and updates to promote my work before it’s released.  Some people prefer social networking sites to gain excitement for their book.  Some people do blog tours or look at running ads.  There is no right or wrong on this.  You should do what you’re comfortable with and enjoy.

3.  Readers might want to buy a pre-order instead of going back to your blog or social networking site or the bookstore to see if your book is out or not.

The argument can be made that new release emails notifying fans that your book is available will relieve them of the need to keep checking the sites listed above.  I’m on the fence about how effective the new release emails are.  I use MailChimp to send out information on new releases, and it seems that a little over half the recipients open them.  Less than half click on the links.  I don’t know if people are also following my blog and go through those links instead or what.  To me, it seems to be one of those “it doesn’t matter” promotional tools.  Perhaps if I didn’t regularly blog and announce new released on Facebook and Twitter, I’d see more of a benefit from it.  I don’t think it hurts to do it, and it’s not like it takes a lot of time to set up.

Others might have a better experience with new release emails.  Keep in mind that what works great for one person doesn’t always work the same for someone else.

But pre-orders are a way readers can reserve your book then totally forget about it until they get an email from the bookstore telling them the book is now ready for them to read.  If nothing else, having a book in pre-order will answer the question, “When will your next book be out?” that you might get from a reader.

4.  Pre-orders and rankings.

Given, Amazon doesn’t apply pre-order sales to the actual release date when calculating the ranking, and that could hurt your ranking (and potential sales) if you don’t sustain regular sales on day one of the book’s release.  But it’s also possible there might be an awesome rank in other channels on release day because of the pre-orders that built up.  If all your fans pre-ordered the book, you need people who are new to your work or on the fence about it to buy the book to keep your ranking up.

However, if you didn’t have pre-orders, then all of your sales start on the first day of the book’s release.  It might take time for the news of your book’s release to trickle through all the promotional avenues of your choice, and this could buy you a few days to weeks of steady sales, which could help with ranking and exposure.


So will pre-orders help or hurt you?  I don’t know.  Sales are like a roller coaster as it is.  Things like time of year, promotions, ads, word of mouth, etc can effect your sales throughout the life of your book.  All I’ve learned from this business is that there are no guarantees.  You might write the book you believe will appeal to a wide audience.  You did your research.  You put in popular character types (ex. alpha hero), popular situations (ex. a scandal), got an attractive cover (one that is way better than your other books), and have a description with popular keywords in it.  But when you publish it, the book sinks…fast, and it never recovers.  Then you write a book you don’t think will appeal to many, and it does better than the one you thought would sell great.  I’ve had that experience several times.

What makes one book sell well and not another is a mystery.  People keep asking me for a magic bullet, and there is no magic bullet.  You write, throw it out there, and see what sticks.

Pre-orders is another promotional tool at your disposal.  You can use it or not.  If it works for you, use it.  If it doesn’t, then don’t.  Just like everything else in this business, tailor your strategy to what you enjoy and what works best.  If someone tells your what you’re doing is wrong, ignore them.  They aren’t in your shoes.

Categories: Book Promotion, Business Plan, Marketing & Promoting | Tags:

The Changing Landscape of Publishing: How To Cope


While Scribd and Oyster have been offering subscription-based services to readers for a while now, Amazon has just come out with their version under Kindle Unlimited.  Upon reading some discussions on all of this, I came to the conclusion that there is nothing set in stone in the publishing world.  It is always evolving, always changing.  And no one can tell with 100% certainty where it’s all headed.

For example, back in 2009 when I started publishing ebooks, I never imagined I would earn more than $30 a year (if I was lucky) with my work.  And today when new authors publish, they are disappointed if $30 is all they get in one month.  Then in 2010, the big thing was $0.99.  It was easy to gain a new readership at this price point.  Today?  Not so much.  Though, pricing the first book in a series at free seems to still work.  But with big name authors lowering their price points, it’s not wise to price too high either for your non-free titles.  With subscription services taking off, I’m sure it’ll have some impact on how book prices go.  But it’s too soon to tell just how things will shake out.

The point to all of this is that nothing stays the same in this crazy up-and-down roller coaster world of publishing.  I’m not going to say what will or won’t happen.

Main Post

But what I can offer are some ways to cope in this volatile market we’re in, so hopefully, we can all stay sane.  :)

1.  Keep writing.

Blank notebook and pen.


Why?  Because this is what we love to do.  It is our passion.  This is why we get up in the morning.  Writing is our escape from the outside world when it presses in on us.  Sometimes you have to turn off the TV, get off the Internet, and shut the door on people who are trying to distract you.  If you’re like me, you feel anxious when you don’t write.  I can go for a week without writing and be fine, but after that, I get irritable and stressed out.  I need to write to stay level.  It’s how I relax.  If writing doesn’t relax you, then I suggest finding something else that does, like going for a walk or seeing a movie.   You need a way to step away from stressful situations.  And, if you’re relaxed, you’ll write better.

2.  Keep publishing.


There are certain times of the year I find it better to publish than others, but I don’t limit myself to only those times.  I publish even on months that historically have sucked for me.  Publishing on a regular basis helps to steady out the money you bring in.  The more books you publish a year, the better your chances are of making money and staying “new enough” so people don’t forget you.  I realize everyone’s life differs.  Some people can write fast; others can’t.  But if you can get something new out on a predictable basis or when you promise readers you will, it’ll help.

Keep in mind that not all books will sell well, and there is no way to predict which will do better than others.  But when you keep getting books out there, you increase your chances of being noticed and staying relevant.  And you never know.  Some day your work might take off.  If you took the time to lay the groundwork and acquire a nice backlist, that could work in your favor.

But most of all, one more book finished and published, is a satisfying feeling all on its own.  I’m working my way to the goal of 50 romance books. (I just published my 42nd one.)   The best rewards are those where we set a goal for ourselves that we can control.

3.  Be aware of sales but don’t obsess over them.


I do think it’s important to know how your books are doing, but try to limit how often you go to check your dashboard or sales rankings.  Some people can check their sales once a day and not agonize if they are losing momentum.  Some people can only check their stats once a month.  It depends on your comfort level.  If you’re obsessing over them, then it’s time to back off.  I realize it can be hard to do that, but it’ll help you keep sane if you do.

The picture above with the up and down chart is very much like my own dashboard.  From month to month, it can be an extreme up or down, and this occurs even in months when I publish a new book.  What I usually do is track my sales for the first two months on any book I publish.  What I’m doing is gauging which type of romance I’m writing that resonates best with my readers.  I write Regencies, historical westerns, and contemporaries.  I usually write them around the same time so I can publish them around the same time.  Why do I do this?  To get a better idea of what I should write more of in the future.

My overall sales seem to be better in the first part of the year.  October through December are awful for me.  January through March are best.  April through September are pretty stable with a regular up and down flow.  By publishing in all these time frames, I am able to get a better idea of whether my reader base prefers Regencies, historical westerns, or contemporaries that I write.  I know there’s good money in contemporaries, but these are not my best selling books.  I do best with Regencies and historical westerns because that is my particular reader base.  I write contemporaries to get a break and do something different.  If you can write fast, you do have the luxury of writing a couple books that you think won’t do well with sales.  But overall, you want to try to aim your books for your readers, if your goal is to make some money off your work.  If your goal is to write solely for enjoyment (and that is perfectly acceptable), then you don’t have to take sales into account.

4.  Most of all, remember to enjoy what you’re doing.

think forward

I do believe it’s okay to step away from writing if you have lost the joy in it.  Maybe you need a break.  Maybe you need to evaluate whether or not this is what you really want to do.  It’s hard to be a writer when people are highly critical of books.  Some people will email you, leave comments on your blog, or write reviews about your book, and they will be rude.  It happens to all writers sooner or later.  We can’t please everyone.  It’s impossible.  The work we do is not for the faint of heart.  It takes a lot of thick skin to be in the public eye, and that thick skin takes time to develop.

There were a couple of times when I wanted to give up.  I stepped back and took a month off to figure out if I wanted to keep writing books for the public.  (I don’t think I can ever get away from writing.  It’s who I am.  But I don’t have to publish what I write.)   There were times when I stood in the shower for a long time and cried or needed to talk to other writers because I was down in the dumps. (Believe me, non-writers have no idea what it feels like to get hateful messages telling them how much their books suck.)  Two times, I almost unpublished everything I’d ever written.

Only you can decide if you want to stick with it.  Don’t let someone else tell you if you should or not.  This is your decision.  And if you want to quit for a while, there’s no reason why you can’t come back later and start again.  I don’t know what the answer is for you if you feel like taking a break or quitting.  But I can tell you that you can get thick skin.  Hurtful comments will always hurt.  They might not hurt as much.  But the pain does go away.  You do get stronger.  You will get over it faster.  The positive will come in.  Life is a cycle of ups and downs.  Nothing stays constant.


Being an author in an ever-changing publishing world can be rough, but if you focus on things you can control, then the path gets a lot smoother.  You can’t change what the trends are.  All you can do is keep writing, publishing, take everything in stride, and, if necessary, take a break to get your mind back into the game.


photo credits:

image 1 (pen and paper): ID 2947054 © Richard Thomas |

image 2 (publish): ID 39234114 © Wavebreakmedia Ltd |

image 3 (stats): ID 18004323 © Daniel Draghici |

image 4 (think forward): ID 39709981 © Libux77 |

These pictures were purchased by Ruth Ann Nordin, one of the administrators of this blog.

Categories: Psychology of Writing & Publishing

Combatting the Fear of Failure

I read something a while back on a forum where someone thought something was wrong with their book because Bookbub didn’t take their book for a promotion.  For anyone not aware of Bookbub, it’s a marketing service for authors who will take the book and send out an email blast to everyone who subscribes to receive daily notices of sales.  The best thing about it is that it pairs up the genre of the book with readers interested in that particular genre.  The ads can be expensive, but I hear it pays out in results.  Here’s the link in case anyone’s interested:

Well, I recently submitted a book in hopes of promoting it and was turned down.  I thought if I came out and publicly said my book wasn’t accepted, it would help someone who might be wondering if they are a failure because Bookbub didn’t take their book.

The truth is, Bookbub can’t take everyone who submits a book.  I can only imagine how many submissions they get a day. Considering its popularity, it’s a lot.  There’s no way they can take everyone’s book.  They have to make the hard decision on which book to take, and I bet a lot of books they receive are professionally done.

But the key is that they can only take the books they believe will have the best chance of satisfying their subscribers.  It’s not personal.  It’s business.  If Bookbub didn’t accept your book, please don’t take it as a reflection of your book.  This is not a failure on your part.

And this leads me to other things you shouldn’t take personally.  Don’t assume you’re a failure because you didn’t get an award, didn’t sell a certain number of books, or get on a USA or NYT Bestseller list.  You are not a failure just because you don’t get these things.  These things do not accurately reflect the quality of your book.

So how can you combat the fear of failure if it stars rearing its ugly head?  Here are some ideas:

Define What success Is For Yourself

I think one of the worst things we can do is let someone else define what “success” is for us.  The world has its own ideas on what makes a writer successful.  We have to make a conscious decision to tune this out.  I know it’s hard.  It’s why I often go offline or stick to a very small part of the Internet.  It helps me keep in touch with that part of me that started writing books to begin with.

Do Things You Enjoy

Also, we’re all different.  We aren’t all meant to hang out on Twitter or Facebook or LinkedIn.  We’re not all meant to blog or hang out on forums.  There’s no way we can do everything.    Life is too short to spend your time doing things that you hate.  For example, I hate selling books at a table.  I’m an introvert.  I would much rather be at home writing.  But I have a friend who loves selling books at fairs.  She is a people person and loves to engage them.  I’d much rather blog, and she doesn’t like blogging a lot.  What’s the point in me trying to convince her to do things my way or vice versa?

We have our own interests based on our comfort level and personalities.  Life would be very boring if we all did the exact same thing.  Pick what you enjoy, and do that.  And if someone tries to make you feel like you’re a failure because you aren’t doing something they want you to do, run away from that person as fast as you can.  They will only drain you.  Stick with people who are supportive.

Only Make Goals You Have Control Over

My favorite goal is, “I will write X number of books a year.” Then I go through and figure out how I can realistically make this happen.  Writing books is what I love doing most, and I can control it.  I can’t control if others like it or how many will sell.

Don’t make “I will sell X number of copies” a goal.  Instead, do something like, “I will contact X number of bloggers about my book to see if they’ll review it” or “I will submit a book to Bookbub to see if they’ll let me run an ad” or “I will put a link to my website at the end of my ebook” or “I will write a 1-3 sentence blurb about my other books at the end of my ebook to help advertise them” your goals.  These are concrete things you can do.

Goals that rely on other people to do things for you are bad goals because you can’t control what they do.  For example, “X number of people will tell Y number of people about my book” isn’t a good goal.

Recognize the Blessings When They Come

Not winning an award, not making it to the Top 100 on Amazon, not selling a certain number of books, or not reaching some other landmark you were aiming for can be a bummer.  It’s okay to be disappointed.  You’re only human.  You can’t be happy all the time.  But don’t stay in the funk.  Recognize the other things that are working in your favor.

Good things do come along, and sometimes they come in the most unexpected ways.  My suggestion is to make a list of the good things that come along.  Maybe you got an email from a reader who said they loved your book.  (I suggest printing it out.)   Maybe you found out someone said something positive about your book to someone else or on a blog or in a forum.  Maybe there was someone whose marriage is better off today because they read your books and took the time to thank you.  There are many things in this world we don’t control but do happen to make our days brighter.  If we take the time to appreciate them when they happen, it helps to combat the “I didn’t get X” feeling of despair.  I know it’s human nature to focus on the negative, which is why I suggest making a list of the positive and referring to it often.


This list doesn’t cover everything, but  hopefully, this will help someone who might be in need of some encouraging words.  I want to thank Stephannie Beman for helping me come up with the list.

Categories: Psychology of Writing & Publishing, The Writer & Author

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