Book Promotion

Gulf Coast Bookstore: The First Bookstore For Indie Authors

Interior of Gulf Coast Bookstore

I meant to write this post last month, but my life has been petty insane these days, so this is the first opportunity for me to write something. Well, better late than never.

Gulf Coast Bookstore opened early last month as an independent bookstore dedicated entirely to self-published authors. Based out of Fort Myers, Florida, the store is owned by independent children’s author and illustrator Patti Brassard Jefferson and history author Timothy Jacobs. Their reasoning for opening this store is to give more indie authors a chance. Says Jacobs, “It’s just hard to compete with Stephen King or Dan Brown in a mega-bookstore that has tens of thousands of books for sale”. Hence they opened Gulf Coast when they had the chance.

Gulf Coast has a very interesting business model as well as being currently the only bookstore of its kind at the moment: authors pay a fee of $75 for set-up and three months worth of shelf-space (similar to what they’d have at a booth at a convention or a book-fair for a day) and they do the stocking and restocking. In return, authors get 100% returns on sales and can use the store for book signings, place bookmarks, business cards, or brochures with their titles (10 copies of one title or one copy of ten titles per author), and get featured on the store’s website. This allows Jefferson and Jacobs to run the store without having to hire too many staff or pay very big utilities.

The caveats, of course, are that there can only be a certain number of authors at any time, and that these authors must be from Fort Myers or the surrounding area. Still, it seems to work: there’s a growing list of authors whose books are featured in the store, spanning all genres and types, and it sounds like even as busy season has ended in Florida, people are still coming in to buy books.

Where will Gulf Coast Bookstore go from here? One can only guess, but hopefully it will continue to grow as a business and maybe start off a trend of locally-owned bookstores giving space for indie novelists of all types. I certainly wouldn’t mind that if that happened.

If you would like, you can check out Gulf Coast’s website here, as well as the Publisher’s Weekly article where Gulf Coast was featured.

 

At this time, I would like to make an announcement: as soon as possible, I will be setting up a new page on this blog where stores, conventions, and other resources like Gulf Coast will be listed for your convenience. Ruth has already sent me some possible additions to this page, so I’ll be adding hers with this. Can’t guarantee when this page will go up, I’m currently preparing to move for a new job, but as soon as it’s up, I’ll write a new post with a link to the page. Look forward to it!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , | 5 Comments

KDP’s New Age Range Features

I got an interesting email this morning over breakfast. Apparently KDP Amazon has added a new feature or two which is supposed to help market your e-books. You can now select an age-range and (if you’re marketing your books to schools) a grade-range for your works. The former goes from 0 to 18+, the latter from “Board books” and “Picture books” to “Teen and young adult chapter books”. The people who wrote the email recommend you generally space your minimum and maximum ages or grades within 3 to 4 years.

I have to say, it sounded intriguing and decided to try it. Neither the email nor the new options on KDP (listed where you can put and change your e-book’s general information) list how exactly these ranges help get your books to your customers, but I think Amazon probably knows the ages of its customers, and can target books to their customers based on age and past buying experiences. In any case, I thought I’d give it a try and see if anything happens.

The one thing I can see wrong with this new feature is that they don’t go higher than 18+ or “Teen and young adult chapter books”. It would be convenient to have options that go higher, seeing as 18+ is a pretty wide range and I’m sure plenty of people would like to put a range on their books that’s closer to college-level or higher.

Then again, this is the early stages of these options and there’s room for improvements. Maybe in a few months they’ll adjust the ranges to allow for more diverse ranges.

In the meantime, I’m looking forward to seeing how author’s book sales are affected by this. Will you be doing these age ranges? Do you see any problems with these new options? And do you think they’ll affect sales that much? Let me know, I’d love to hear your thoughts.

Categories: Amazon store, Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , ,

Are You an Open Book?

 

Well, as a writer, you should be an open book at least to some extent. People want to get a sense of what type of person you are, your background, where you live and more.

With my first book, Seasons of the Soul, which includes a spattering of personal accounts of my two different autistic sons, people would approach me at book signings and express empathy for my situation. Some would purchase the book for others or had handicapped children themselves. A number of individuals would say: “God gives special children to special people.” I would smile and thank them. It warmed my heart. There also were those who believed they could get my nonverbal autistic son to talk. I again would smile and say a thank you, even though I knew this was impossible.

The point is readers want to know you and form a bond with you. Why do you purchase books? I often buy books because I know the author and got to know that individual through friends, acquaintances or are members of one of my writing groups.

Bonding is important and you can establish this in many ways. I sell my books personally so I meet up with those who previously purchased my books and they often buy my new ones. But what do you do if you never or seldom do these kinds of events?

You establish relationships through forums and social media. I am not good at forums as Ruth Ann Nordin, but I do use social media. Of course, you have to in this era, however, you do need to get to know your followers as much as possible.

Patrons love meeting the authors they love, and we should return our love through special gifts for our loyal customers. I had someone I worked with years ago buy my latest books (Lockets and Lanterns, Bride by Arrangement and Courtships and Carriages). I mailed them to her and included a special token, a Seasons of the Soul journal. It was my last one, but I wanted to show her my appreciation. Doing this was more important than keeping this keepsake. In addition, I inserted a personal note. No matter what they say about the Internet there is nothing more valuable than a “handwritten note.”

Readers also like to know your background, such as where you live. Several years ago, I was selling my first book in a town about 50 minutes from where I live. One person saw me there and realized I lived in the same town where they used to live and bought my book. However, do not tell everything about yourself.

When I started out I gave out too much data about myself. Most people are wonderful, but some will take advantage of you, such as “potential” writers who seek your help. You can assist them in connecting with writing groups, etc. However, you cannot over extend yourself either.

Also, be careful in providing too much information on the Internet. This is touchy because you need to interact and get to know your followers. How I handle this is to post about what I am doing without revealing my family’s names. We need to be cautious rather than regret it later.

Make comments on other authors/readers’ blogs, Facebook pages, etc. In this way, you get to know them and they in turn learn about you. Of course, do not go overboard or you will never get your own work done.

So be an open book but remember you are out in the public and need to watch revealing everything about yourself. Well, I hope I left you with some useful information and as always I end with a God bless.

Categories: Book Promotion, General Writing | Tags: , , , ,

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