Book Promotion

What Writers Should Do (My Opinion)

Today’s post is inspired by an article I just read where four people gave their personal ten tips on writing in the “What you shouldn’t do” category: http://threeguysonebook.com/50-things-a-writer-shouldnt-do.  (Note: This is an old post.  It dates back to 2009, but I still love it.)

I thought this was such a neat idea that I’d imitate them with a list of things I think writers should do.  Keep in mind these are my opinions.  Ultimately, you will have to decide what you want to do or not do.  

So here goes….

Here’s what I advise other writers to do…

1. Tell a good story.  Don’t sweat the need to make “beautiful language”.

No matter how sweet your prose is, if you don’t have a story that compels someone to turn the page, it’s a flop.  The problem is that writers are so hung up on “how” they write, they often neglect to consider “what” they write.  I was in a writing group with this person (X) who mastered the art of beautiful language.  To listen to her read was like opening a bottle of fine wine and delicately sampling a piece of expensive dark chocolate.  X was, to say the least, weathly in terms of how she wrote…until you listened to content.  Most of the time, I was left wondering what the heck the scene she read was even about.  It’s like those commercials on TV that are flashy and appealing, but at the end, you ask, “What product were they selling?”

Content is key.  If you can tell a story that draws people in and makes them lose sleep because they have to finish it, then you have succeeded.  BTW, a poorly edited book won’t keep someone reading because they’ll get stuck working through your errors.  So good editing is assumed in telling a good story.

2.  Make it clear who is talking.

In writing groups, I was told ”don’t repeat” and mentioning the person by name over and over in a dialogue of three people was on the “don’t repeat that person’s name” list.  But you know what?  When I started getting feedback directly from my readers, instead of other writers, the readers said they wanted me to just say the name.

And another trick that writers say “don’t do” that you probably should is use the verbs ’said’ and ‘replied’ just to simplify things, esp. if what you want is to make the reader focus on the actual dialogue.

I have a writer friend who still goes ballastic when I say the person’s name more than once in a dialogue scene and dare to say “said” or “replied”.  But you know what?  My readers are thanking me, and they’re the ones buying the book so…  Yeah.  Who is it wise to listen to?

3.  If you write a scene, make sure there’s a point.

Every scene in your book should advance the plot.  A lot of authors get hung up on word count or they learned something neat that they want to slip into the book.  The problem?  There’s nowhere to put that exciting tidbit of trivia fact, so they opt to write a scene to slip it in.  The problem?  The reader might end up skimming this fact so the author has just wasted their time.  If a reader skims your book, chances are, they won’t read another book you write.

And let’s face it.  If you make each scene count, what is the harm done?  I say, better err on the side of caution and only include things that make the story stronger.  Like I’ve been told in the past, “Sometimes less is more.” If a lower word count makes your story better, go for it.

4.  Don’t take crap from readers who give you a hard time.

Seriously, this is a lesson I learned the hard way, and it wasn’t an easy one to grasp.  The sooner you get it, though, the better off you’ll be.  There is always a whiny, complaining, snobby person who thinks that your job is to bow down and write your book their way.  It doesn’t even matter what the topic of their discontent is.  If you used something in your book that matters to you, keep it.

The fact of the matter is that you can’t please everyone.  So why try?  Yes, readers get downright rude and nasty when you stand up for yourself and don’t take their “suggestions”, but they are free to write their own books or to find another author.  You are not the only author on this planet.

But…

You are unique.

Don’t let readers treat you like a buffet table where they dictate what you put into your book and what you throw out.  And there’s never any reason why you should put up with verbal abuse.

5.  Don’t let someone else tell you how to publish or tell you what success is for you.

This is your journey, not theirs.  Their method of publishing and their definition of success is not yours.  Some people write to have a memoir or a gift to hand their friends and family.  And there’s nothing wrong with that.  Others are writing in hopes of being the next JK Rowling so they can make it to Hollywood and be a household name.  Then you have others (probably the majority) of writers who fall somewhere in the middle.  If you’ve reached your goal, you’ve succeeded….and please don’t let someone come in and tell you otherwise.  This is your life, your dream.  Live it to the fullest and enjoy the fruits of your labor.  If someone tries to tell you that your dream is not enough, tell them to “talk to the hand” because you’re not doing it their way.

6.  Do the marketing you want to do, not what the “experts” tell you to do.

If you’re not having fun, then chances are the social media you’re doing is not going to be effective.  Some people hate blogging.  I love blogging.  Some people love Twitter.  I hate Twitter.  There is no “one size fits all” marketing strategy (except for write the best book you can, polish it up, get a great cover, and write your next book).  All the other things are optional.  Should you run ads?  Should you do book trailers?  Should you go on Pinterest?

What do you want to do?  I have my name set up on Facebook, Twitter, Pinterest, You Tube, and Google + but I spend most of my time blogging.  I heard of someone stealing an author’s identity and pretending to be her on Facebook and Facebook refused to remove the person unless the author set up an account.  (This was a traditionally published author.)  After hearing that, I made it a point to have a presence on Facebook and on other sites.  You have to do what you can to protect your identity.  But it doesn’t mean you have to be active in these places.  Now, I’m not saying you should go around and establish an account on every site you can find.  I’m just saying I did it on the most popular social networking sites for this reason.  But I spent most of my time blogging.

Bottom line: if you are enjoying it, you’ll stick with it.  If you aren’t, it’ll bomb.  So do what interests you.  There is no “one” way to do this.

***

Well, those are my six tips.  Anyone have any they want to add?

Categories: Book Promotion, General Writing, Psychology of Writing & Publishing, The Writer & Author | Tags:

Summing Up What I’ve Learned From 2002 (No Magic Marketing Technique Exists, Be a Storyteller First, Don’t Bang People on the Head With Your Book)

Before I throw in the towel on this blog, I figure I should try to see if I can come up with posts I can write about.  If I can, then I can see sticking around.

Part of the struggle in coming up with posts is that there is no magic answer out there when it comes to marketing.  A lot of people said what they want out of this blog is marketing advice.  But the truth is, there is no surefire strategy that will work equally for everyone.  I’m afraid there’s a lot of disappointment in store if people expect someone to come up with a marketing strategy that is guaranteed to work.

So maybe instead of trying to scramble around in an effort to find the impossible answer, I should focus instead on trends and issues we face as self-published authors, ways we can produce as professional a product as possible, and the emotional ups and downs inherent in this business.  What I’ve discovered is that some marketing methods work awesome for some authors but fail for others.  There are too many variables involved in the whole thing (like genre, personality type of the author, preferred social media use, goals with publishing, target audience).

In a nutshell, I think the best marketing technique is the one that the specific author is most comfortable with.  Will there be guaranteed sales?  No.  If you’re selling well today, can you quit your day job and write full-time?  Only if you have a huge emergency fund with some additional money set aside to cover your taxes.  Sales fluctuate way too much to believe that what you’re making today is the same as what you’ll be making tomorrow.  Plan for the bottom to drop out.  Yes, sales can rise.  You could end up selling better tomorrow than today, but why take your chances?  I’d rather have a lot of extra money built up and find out I sold better than to have no money put aside and realize I can’t pay my bills.

I also don’t think you should be in this business unless you truly love to write stories.  While there is a business side to publishing, the heart and soul of writing is based in the creative realm.  Self-published authors wear both hats.  If you don’t put your heart and soul into your stories, it’ll lack the emotional depth that is required to reach out and embrace your reader.  Your reader wants an emotionally gauging story.  Whether that emotional connection is in fear, edge of your seat nonstop action, love, sorrow, humor (and more), there has to be an emotional undercurrent that pulls the reader into the book.  A book should make the reader forget they are reading.  Ever watch a movie and get so wrapped up in it you forget you’re in the movie theater?  I have, and that’s the kind of experience readers should have when they’re reading books.  This is why people who don’t love writing are doomed.  They don’t engage in storytelling.  They just write words on a paper.  The distinction is there, but it’s hard to explain.  I can read five pages in a book and tell whether or not the author’s passion was in the book or not.  People writing without the emotional component are poor storytellers.  Before you can engage in the business of publishing a book, it’s important to tap into the storytelling craft.  As trite as it sounds, the book will always be the most powerful marketing tool you got.

I started out with vanity publishing in 2002 and got into KDP and Smashwords in 2009.  That’s what I’ve learned during that time.  I’ve also learned there is no magic marketing technique.  There’s also no set “formula” that will make your book resonate with a whole bunch of readers.  Just because someone else wrote a popular type of book, it doesn’t mean your piggyback version off of it will work.  Also, lose the sales pitch.  You’re not doing yourself any favors in constantly bugging people about your book.  People don’t need to be beat over the head to get that you have a book out.  I say this in frustration since I get invited to Facebook events all the time from authors who then proceed to fill up my inbox for the next day or two with hourly posts about their launch party.  At that time, I either decline to stop the emails from coming in or decide I’ll never buy their book or any other book they write, no matter how intriguing it sounds.  Annoying people isn’t the way to get their interest.  Just hang out and enjoy talking to people.  Your blog and website are for talking about your books.  Social media is for being social.  Mention your book when it’s published, on sale, or in a giveaway but let it out there once and move on to other topics.

Categories: Author Platform & Branding, Book Promotion, General Writing, Marketing & Promoting, Self-Publishing, Social Networking, Writing as a Business

The Power of Advertising – Guest post by D.M. Yates

Have any of you seen this commercial?

(link: http://www.youtube.com/embed/oJQgyGMqosw)

Boy, it sure makes you want to buy that Shark Professional Steam Pocket Mop, doesn’t it? I know I desperately want one. But what makes this commercial appealing?

First, we see her having to scrub her floor surrounded by dull gray cabinets. Then it starts again with a song many of us remember only too well from the movie ‘Risky Business’ with Tom Cruise dancing. As the commercial starts again, she dances in happily and the background suddenly bursts into colors: blues – trust, peace, calmness; pinks – silly, girlish, love, nurturing; oranges – joy, sunshine, happiness; reds – energy, strength, passion; yellows – joy, energy; purples – power, luxury, ambition. Then she moves to the next room. Golds – success, triumph; greens – positive, self-reliant. The main thing is the expression on the dancer – talk about happy, joyous, energetic, sunshiny, passionate, and powerful. Wish I could dance like that. Hey, maybe if I got this mop, I could and cleaning would make me happy. It ends with a happy female commentator summing up what the product can do and saying, ‘Shark, the floor is your stage.’

I LOVE this commercial. I sit up and pay attention every time it comes on. I want a Shark, must have. It’s now on my list to buy.

I’d give this commercial the highest rating possible, and I would guess it achieves what the company most wants – sales. Colors are powerful images in marketing. The right colors associated with the right product mean sales – high sales.

How about this commercial?

(link: http://www.youtube.com/embed/HFPXG_f1qaA)

Travelers Insurance makes many commercials using dogs. Aren’t we a pet society? This little dog makes us fall in love with him right away, and the message is clear – we should be rewarded for good behavior; even dogs know that.

This is another commercial I love to watch. I’d rate it as very successful. The important thing is that the commercial starts with the red umbrella, the symbol used by this company in commercials. It ends showing more umbrellas. The speaker talks about saving money by good behavior. I’d bet this commercial also achieves what the company wants. Did you notice the happy family that the dog belongs to? Like the happy insurance company you could belong to?

Did you notice the main color green? life, growth, money, relaxation; whites – freshness, hope, goodness, simplicity; grays – stability, security, maturity. blues – peace, calmness, confidence, integrity.

How about this commercial? Talk about putting a smile on your face:
Cheerios Big Brother

(link: http://www.youtube.com/embed/WlvKt7bMQNw)

Check out the colors used, look at the happiness. What color is the Cheerios box? What about the song at the end? What other colors did you notice? This is another commercial I love. Heck, after seeing this, I’d buy Cheerios anytime (and I do).

Finally, let’s look at one made for the woman of the house:
Official Liquid-Plumr Double Impact Commercial

(link: http://www.youtube.com/embed/Z7fz0jpuLkM)

What do you notice about this commercial? What about the sexy voice of the announcer? Colors? Effect? Yes, I would guess that this is another successful commercial bringing sales to the company.

What about bad commercials? Well, I won’t show you those, but when I see a company putting down another company – I don’t see the colors, I don’t see the meaning, I see only negativity and who wants that in their lives?

When you’re developing your marketing strategy and book covers/symbols for your business, think about what impact you want on the buyer. Make sure the colors match your product, the music sets the mood you want, and the speaker’s tone or written words emphasize what you’re trying to get across.

Especially don’t forget those tags or labels. So important for people to find your merchandise.

Marketing – it makes sales or stops sales. Which do you want?

LHR, my friends and PAWS for Success.

DM Yates is a self-published author of Always, a fantasy/new age/spiritual/romance. She has spent her life working in customer service and sales where she learned how to make the sale by using marketing techniques. These days, she’s retired and loves being part of online communities of writers and poets, and researching online methods of marketing. Her blog, Believe in Yourself is based on her mantra. She has developed the phrase: PAWS for Success (poets, artisans, writers striving for Success)

Categories: Book Promotion, Marketing & Promoting

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