Book Reviews

Getting Reviews

I’m not an expert on how to get reviews, but I did track down two useful blog posts that I think are worth looking into:

Ten Crucial Tips To Help You Get Your Book Reviewed  by Shelli Johnson

and

Seeking Amazon Book Reviews?  Don’t Ask Your Friends (5 Suggestions of What *to* Do) by Chila Woychik

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Word of Mouth Will Always Be the Best Marketing Tool Out There

Now that I shared the links, I’m going to offer my opinion about reviews.  I don’t believe reviews are as important as we’ve been led to believe.  I think authors stress out way too much about getting them.  You want to know the single most important marketing technique you can use to gain readers?  Word of mouth by people who don’t know you.  But the problem is, that is something you can’t control.  That’s why it’s not a popular thing to talk about.  We talk about “luck”, but you know what luck is?  It’s people talking about your book and recommending them to friends.  It’s word of mouth.  That is the magic ingredient.  You can’t buy it.  You can’t spam for it.  You can write the best book possible and polish it up, but ultimately, it’s out of your control.

A Lot of Readers Don’t Review Books (And I Don’t Blame Them)

There are a lot of people who don’t review books, nor do they care to.  And who can blame them?  Reviews are questioned.  Sometimes they’re removed.  If it’s a positive review, it “must have come from a friend or the author himself”.  If it’s negative, it “must be a jealous author or there’s someone out there with a personal vendetta against you”.  If you review a book, you’re likely to get a slew of commenters arguing with you.  Since when should reviewers have to be questioned for leaving their opinion on a book?  There’s no reason why a reviewer should be attacked, but I see this behavior happening at an alarming rate.  So I don’t blame anyone who decides to not review a book.

Embrace a Variety of Reviews

And what kind of reviews do you want to get?  Would you be happy if you get a few 1-star reviews “warning” other people not to waste time on your book?  I think what authors mean when they say they want reviews, what they’re really saying is they want praise.  They want reviewers to build them up in hopes of other customers being so impressed that they will buy the book.  But do a slew of glowing reviews sell books?  No, they don’t.  They are not the magic ticket.  I’ve seen a lot of books with all glowing reviews or mostly glowing reviews that don’t sell well.  I’ve seen books that have a 3-star average that sell much better.  Sometimes when people don’t like your books, other people are attracted to it.  Yeah, it stings when you get reviews saying your book is bad and why.  But potential readers who aren’t in your target audience need to know what someone else doesn’t like about your book.  Why waste someone’s time if they aren’t going to be interested in the kind of book you write?  There is no one book that fits every reader.  The best reviews are the ones that state specifically why the person did or did not like your book.  There’s no sense in glowing praise or attack.  Just objectively stating the good and bad is best.  So embrace the good, indifferent, and bad reviews.  A balance will serve you better than 100% praise.

Let Reviews Come In At Their Own Time

I do see value in having book reviewers reviewing your books.  They have an established presence and are known for reviewing a variety of books.  So I think contacting them (and going by their guidelines) is a good idea.  But I wouldn’t stress trying to have X number of reviews within a month of publishing your book.  Let reviews build up naturally over time.  I think having them trickle in here and there will benefit you in the long run.  I know some people are in a hurry to sell books so they want as many reviews as possible in a short amount of time, but there’s value in being patient.  Building a business takes time.  While there are a couple of authors who become big successes within a year, realistically, the odds are stacked against you.  Slow and steady still pays off.

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Anyone else have tips to offer on getting reviews or ways to think of reviews?

Categories: Book Reviews

Battling over Book Reviews, Should it happen?

I want to start out by thanking those who have questions for using the SPAL question form to ask those questions. You guys have some really good questions and I have fun looking up the answers for the questions I don’t know and sharing the information I do know and don’t think to share because I take it for granted. It also makes it so much easier for us to tailor our posts to your guys needs.

While on vacation I received a question in my inbox and was going to write this big long post about it. Then I looked at the 200+ emails sitting in my inbox that I have left to go through and answer, plus a few book cover designs that I need to do and finish for clients, some websites I need to update and complete the construction of, a story to finish, a 60 Day Writing Challenge that starts Monday, a sick kid to cuddle with, and a house that is starting to looking like a poster child for Hoaders and realized that I really don’t have the time.

So rather than try to write the post, I’m going to cheat and post the question:

I’ve seen authors and reviewers fighting over book reviews. Is there a time when the author should reply to a review?

Joleene asked people to weigh in on the topic and some of you did.

My answer to the question is: No.

Battling over a book review is stupid and childish. I’d put my kids on time out for such behavior. Readers will put you on the do not read list. Even some of the loyal ones. Replying to book reviews is equally suicidal.

I don’t care if the review is good. Don’t thank them. Most reviewers don’t appreciate it and most readers find a lurking writer creepy.

I don’t care if the review is bad. Write a scathing letter you never plan to send. Rant to your best friend about the unfairness of it all. Cry over a few shots of Whiskey or a half-gallon of ice cream. Just don’t respond to them. If you want to wait until after you calm down to complain on your blog about your greatness and how mean the reviewer was, just remember they have Google Alerts and followers too.

They only review you should ever respond to is the one you ask for. Good or bad, thank the reviewer for taking the time to review it for you.

I can hear the “But Stephannie” right now. No, buts.

Writing is a Business, unless you are doing it for a hobby. If writing is your hobby and you have no intentions of making it a business, by all means reply to the reviews. Just don’t expect people to be happy about it. People will attack you for it. If this is your business, then playing by the rules is a must. This doesn’t mean allowing people to walk over you, but pick your battles and reviews are not a battle you can win.

  1. Reviews are people’s opinions and reading is tastes are subjective. What one person loves, another may not. I also don’t see the point of picking a fight with someone over their opinion. It’s pointless and it’s not going to change anyone’s mind. Trying makes you look like a crazed, maniac author that will find themselves talked about on Facebook and Twitter while they may watch their books sail off the shelves for a time, others are disgusted by the display and potential readers are lost.
  2. Good reviews can sometimes look like a bad review. An objective reviewer will balance the good and the bad. They will show the author their weaknesses and their strengths. They aren’t looking to be a smart ass or a megalomaniac. They are writing the review for the reader. As writers, all we see is the negative and want to scream “You didn’t understand my vision!”
  3. People are mean and reviews can sometimes be ugly. As a reader, these types of reviews from set my teeth on edge. I discount them for the heartless, cruelty of a reviewer with a personal vendetta against the writer. They are no better than the school bully that uses the geek kid as a punching bag only to have the teacher ignore it because she didn’t see it happen. They are the ones that take great lengths to publicly flog the author, rake their flaws through the coals, have little to nothing nice to say, and attack the author personally.

My best advice is to never look at your reviews. Don’t read them and don’t let people tell you about them. You’ll be happier for it. Why? Because there is too many negative critics who aren’t helpful in their reviews. There are too many hookey reviewers that make me wonder what they got for writing the review. There are too many gushy reviewers that go on and on about the greatness of the author to the point that I start to think “stalker.” And then there is the reviewer that write a review that attacks the writing and writer in a way that screams “personal vendetta.” You don’t want to get mixed up in that scene. It will kill your career.

Now that I wrote a post about 700 words longer than I planned, what do you think? Should the battle of book reviewer and author be happening? What do you think when you hear about such things? Should writer’s reply to reviews?

Categories: Book Reviews, The Reader, The Writer & Author | Tags: , , ,

My 7 Tips for Book Reviews and Book Endorsements by Anita

I’m a book reviewer. My name isn’t Anita. It’s a pseudonym, so don’t start looking for me. I’m doing Steph a favor and nothing more. She asked me to write a post on author’s asking for book reviews and endorsements so they look more professional and less like an amateur hacks. My words, not hers. :D

Asking for Book Reviews

Most authors who approach me are unknown to me and in many cases I’m not interested in helping. It’s not that I want to be mean. I review specific types of books. I have submission guidelines. I accept emails.

I’ve had several authors who send me books that I’ve never been interested in. How would they know? My Amazon, Goodreads, B&N, Shelfari and LibraryThing history. My blog. I review books on there, stating what I like and what I don’t.

I don’t like it when authors don’t research the type books I like to review. When they don’t follow my submission guidelines or even email me to ask what they are. I don’t like it when authors use a standard, form email.

You’re writers. Be creative. Think of this email as a query letter. I’m getting a dozen emails a day, what is going to make me want to take time out of my very busy schedule to read and review your book instead of another author’s book.

Other types of emails I get that drive me crazy are the ones where “I saw you liked so and so’s book.  Here’s mine to read.” Then when I check it out, that book is NOTHING like the book I liked.

Another one? “Can you give me a glowing review? I’m a new author and could really use one.” If you ask for a review, you need an honest one, not a shill one. So if you’re going to solicit someone for a review, I suggest the following:

1.  Do your homework.  Know what they like and don’t like.

2.  Follow their submission guidelines if they have them. Email them if they don’t.

3.  Don’t ask for a glowing reviews. Ask for an honest one, and if the person doesn’t like your book, thank them. Do NOT behave like a kid with a temper tantrum and retaliate like what I and others have had to endure.

4.  Accept “No” as an answer.  The person might be too busy, have a ton of books in the TBR pile, have their own books to write, etc.  There’s a ton of reasons why someone can’t. Imagine if you were flooded with a book review requests, wrote your own books, had to work a job, take care of your family, and go through the books already in your TBR pile.

We all live busy lives. Accept it.

Asking for Book Endorsements

I’ve also been asked to endorse books. I have accepted several requests to look over the book. A couple of times, I said yes and endorsed it.

There was one time I said no. The book preached on things I’m opposed to. It was obvious the person hadn’t done their homework or else they would have known this. I said no and sited why (didn’t agree with the material in the book).

The response? I received a guilt trip about how hard it is to get an endorsement. When that didn’t work, I got the “Author X doesn’t agree with everything in the book but is endorsing it.” My response, “Glad it wasn’t so hard to get that endorsement after all.”

So if you are going to ask for an endorsement, I suggest:

1. Do your homework.  Does this person like books you are writing?

2.  Ask an author friend/acquaintance who writes in a genre similar to yours. You want to reach the same target audience, or at least I assume you do.  Otherwise, the endorsement will have no clout with readers.  A thriller author who endorses a fantasy book won’t have the same impact with potential readers as an fantasy author who endorses the fantasy book.

3.  Accept a “no” answer gracious.  No guilt tripping, no whining, no “well so and so is doing it”, etc.  Be mature enough to say “thank you” and move on.

Summary

In my opinion, the best reviews and endorsements (read: “word of mouth”) comes from fans who don’t know you. It takes time to get reviews, but the best people to review your books are actual readers who have nothing to gain or lose by reviewing them.

As for endorsement, nothing is more powerful than word of mouth from a fan who tells everyone how great your book is to their fellow readers. Yes, it takes time, but it’s the most satisfying way to get them.

Categories: Book Reviews | Tags: ,

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