I meant to write this post last month, but my life has been petty insane these days, so this is the first opportunity for me to write something. Well, better late than never.
Gulf Coast Bookstore opened early last month as an independent bookstore dedicated entirely to self-published authors. Based out of Fort Myers, Florida, the store is owned by independent children’s author and illustrator Patti Brassard Jefferson and history author Timothy Jacobs. Their reasoning for opening this store is to give more indie authors a chance. Says Jacobs, “It’s just hard to compete with Stephen King or Dan Brown in a mega-bookstore that has tens of thousands of books for sale”. Hence they opened Gulf Coast when they had the chance.
Gulf Coast has a very interesting business model as well as being currently the only bookstore of its kind at the moment: authors pay a fee of $75 for set-up and three months worth of shelf-space (similar to what they’d have at a booth at a convention or a book-fair for a day) and they do the stocking and restocking. In return, authors get 100% returns on sales and can use the store for book signings, place bookmarks, business cards, or brochures with their titles (10 copies of one title or one copy of ten titles per author), and get featured on the store’s website. This allows Jefferson and Jacobs to run the store without having to hire too many staff or pay very big utilities.
The caveats, of course, are that there can only be a certain number of authors at any time, and that these authors must be from Fort Myers or the surrounding area. Still, it seems to work: there’s a growing list of authors whose books are featured in the store, spanning all genres and types, and it sounds like even as busy season has ended in Florida, people are still coming in to buy books.
Where will Gulf Coast Bookstore go from here? One can only guess, but hopefully it will continue to grow as a business and maybe start off a trend of locally-owned bookstores giving space for indie novelists of all types. I certainly wouldn’t mind that if that happened.
If you would like, you can check out Gulf Coast’s website here, as well as the Publisher’s Weekly article where Gulf Coast was featured.
At this time, I would like to make an announcement: as soon as possible, I will be setting up a new page on this blog where stores, conventions, and other resources like Gulf Coast will be listed for your convenience. Ruth has already sent me some possible additions to this page, so I’ll be adding hers with this. Can’t guarantee when this page will go up, I’m currently preparing to move for a new job, but as soon as it’s up, I’ll write a new post with a link to the page. Look forward to it!