Writing as a Business

Beta Readers

In the video below, Janet Syas Nitsick and I talk about beta readers.  I’m also writing down the main points below for your convenience.

A beta reader is a person who reads your book before it’s published.  A beta reader is a person who can look at the overall story and give you their impression of it.  But they are not an editor.  The editor is the one who goes in and polishes it up so it’s ready to be published.

So what makes a beta reader good?

1.  He makes deadlines.

You should have a schedule set out on when you’re doing your first draft, when a beta reader goes over your book, when you add their input, when you give it to an editor, and when you publish it.  When you treat your writing like a business, you will have deadlines that you need to make.  In order to better make those deadlines, you need to give the beta reader a deadline.  A good beta reader will have the book in by the deadline or let you know, in advance, if he can’t make it.

2.  He knows the subject matter.

For example, someone who is familiar with horses would make a good beta reader for your book where you use horses a lot.

3. He enjoys the genre you’re writing.

Ideally, the beta reader will be a fan of the subject you’re writing.  They need to read your book as your target audience would in order to best help you.

4.  He needs to be honest (but nice).

You need to be able to trust this person.  While it’s important the person tells you what’s good, they should also be comfortable with letting you know what you can do to improve the story.  But do pay attention to how they tell you the stuff they didn’t like.  Saying, “What happened?  Did your kid write this part for you?” is different from saying, “I would like to see more angst in your hero during this scene.”

How do you find this good beta reader?

1. When starting out, you pretty much have to go to people you know and trust.

These can be friends, family, or other writers.  The key is that you trust them to be honest about your work (as explained in #4 above).

2. Social Media

You want to broaden out your search and find readers in your genre who are avid readers.  They make for the best people to beta read books because they love to read and know what your target audience wants.

You can find these people on various social media outlets.  I prefer Facebook for social interaction, but there’s also Twitter, Google +, discussion boards, blogs, and other places I’m probably missing.  The key is to establish relationships.  Don’t go in with the attitude you’re going to get something from someone.  Be a participant.  Engage.  Be friendly.  Give something of value to the group.  Share and exchange ideas and information.  Talk about your favorite books and authors.  Be yourself.  Sooner or later, you’ll come across a couple people who will become your friend.

3.  Another way is to let readers come to you and offer to beta read.  

People who love your books are often more than happy to have a part in helping you get your book into the world.  These are the perfect beta readers because they share your vision for your work.  They already love it.  They are in tune with you and have the same goal you do.

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So those are the tips Janet and I came up with to finding good beta readers.  Anyone else have any tips they’d like to add?

Categories: General Writing, Writing as a Business | Tags: | 18 Comments

Writing a Series

A lot of authors write series. Some make all their money writing long series rather than stand-alone novels. A few are even paid by their publishing companies to keep writing series even after the story has gotten old and there are no new ideas or places for the characters to go (*cough* *cough* James Patterson and the Alex Cross books *cough*). But writing a series is a lot tougher than it looks. Rather than keeping a reader’s interest for about 300 pages, you have to keep it for several times that amount and over several books too.

While there is no one way to write a series (is there ever “one way” to go about anything in this business?), there are some tips and strategies that can make writing a series a bit easier. Here are some of mine, gleaned from years of writing various different series in my teens and publishing one of them once I got into college.

Decide who your main characters are and what sort of story you’re going to write with them. I feel that it’s important to nail down who your main characters are pretty early on, because they often end up influencing where the story goes through their actions. You don’t have to go into each character’s entire history at this early stage, but you should have an idea of who they are, what they like and dislike, maybe what sort of environment they grew up in, and what they want and what you from them in this series. That information will come in handy when you’re planning out the series.

Make a roadmap. When you have your characters (and if you’re writing this story in a world different from the one you and most of your readership live in, a general idea of this world), then you should plan out the series and what is going to happen. You don’t need to go into every single detail on what happens in each book, you can save that for when you write each individual book. Just have a general idea of what will happen in each book, how that might fit into a greater arc if you have one in mind, which characters you might introduce or kill off or whatever, etc. It’s kind of similar to outlining a novel, in a way (for tips on outlining, click here), only for several books. Creating a roadmap can also be helpful in keeping a record of what and when you need to research a subject and can allow you to keep notes of what’s happened in previous books in case you need to refer back to something for the current book.

Immerse your reader slowly. This is something I’ve learned over a long time, but it’s useful to remind some writers of it every now and then. Let’s say your story takes place in a fantasy or science-fiction universe and you’re the only one who knows the entirety of the world, its various pieces and factions and groups and aspects. You’ll have an urge to make sure that your reader is immediately caught up with everything, so that they know all there is to know about these worlds. I’m telling you now, resist that urge! Updating them about everything in this world of yours too early would be overloading them with information. They wouldn’t know what to do with it and they’d put down that first book before getting very far in it.

Immersing a reader in your world is like teaching a kid to swim.

The best way to go about introducing readers to this world is to imagine it like teaching a young child to swim. Naturally you don’t start with the deep end. What if your pupil drowned? Instead you start with the shallowest end of the pool. It’s good to start without overwhelming the kid, and they can get a sense and a working knowledge of how swimming works. Later you move them into deeper waters, teaching them new techniques and watching them adjust to the greater depth of the pool. As time goes on, your pupil moves deeper and deeper into the waters, learning new knowledge along the way, until they’re swimming fine in the deep end and able to handle all you’ve given them.

In a similar way you should treat the reader. Slowly take them in, giving them the bare minimum to get along in this world and how to live and maneuver through it. As time goes on, you’ll add more information and they’ll be better prepared to handle it all, so by the end of the series they’ll be able to handle all that information really well.

Keep a guidebook. This can also be helpful, especially for series in fantastical worlds. A guidebook (or whatever you want to call it) contains information on the many aspects of your world, from characters to places to objects to story points and everything in between. If you need to organize a very complicated world, a guidebook can be helpful. Or if even the world is very simple, having a guidebook could help you keep track of things. I recommend using some sort of 3-ring binder for your guidebook, so you can add more information as time goes on. Dividers will also be helpful, so get those and categorize entries as you need. Using a guidebook can also prevent any ret-conning that could annoy and upset your fans.

Writing a book, and writing a book series, is often like this.

Remember the bigger picture. This is always important in writing, but it is especially important in a series. Writing a series is like working with several hundred or even several thousand puzzle pieces, but you have to focus on both the puzzle as a whole as well as the smaller pieces. It’s not easy, keeping track of the smaller stuff as well as keeping aware of the whole arc of the series, but it’s something you’ll have to do if you want to successfully pull off a series.

Each book has a purpose. If your series has an overall story arc, then not only should each book tell an interesting story (or a segment of the larger story), but it should maybe serve a purpose. For example, the first Harry Potter novel introduced us to the Wizarding world, and to the boy we root for the whole series; Book 2 hinted at the existence of Horcruxes, explained the concept of Wizarding blood purity, and introduced other important elements that would later appear in the HP books; Book 3 gave more information on the night Harry’s parents died and their relationship with Snape, as well as introducing how Voldemort would come back to power; Book 4 brought back Voldemort in an elaborate plot as well as hinted at the denial the Ministry would be famous for in Book 5; and so on and so forth. You don’t have to, but it might be helpful to think of assigning your books a purpose in the overall story arc of the series.

What tips do you have for writing a series?

Categories: Book Formatting, Book Setting, Book Setup, Business Plan, Characters & Viewpoints, Editing & Rewriting, General Writing, Psychology of Writing & Publishing, The Reader, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Following Up on Submissions

The last time I posted an article, I wrote about submitting a short story to a magazine. And as promised, I’m following it up…with an article on following up on those submissions when a lot of time has passed.

Most magazines promise on their websites that they’ll get back to you on your submission in 2-6 months. What they don’t tell you is that work and submissions tend to pile up, especially when the magazine may be an operation run by only a few or even just one person. And imagine getting several submissions at the very least every month for short stories, articles, art pieces, and just about everything else under the sun. Your submission could be lost underneath all that.

So if you find a magazine has been taking its time getting to your submission, it can be helpful to send them an email and ask politely if your story has been looked at yet. Here’s what I normally put down in an email when I’m following up on a submission:

Dear [Insert magazine name here],

I am writing to follow up on my submission [insert story name here] which I sent in [insert how long ago or date you sent it in] to see if it is still being considered for publication. If you could please get back to me when it is convenient for you, that would be great, and thank you for your time and consideration.

Hoping you are well,

[Insert name, pen name if applicable, and contact information]

It’s also a good idea to attach your short story to the email in case it got lost somewhere among the submissions.

Normally a magazine will get back to you pretty quickly after this sort of email is sent. Even then though, it may take some time for the magazine editors to get back to you on your short story. If that’s the case, it may work in your favor to send an email every month or so inquiring about the status of your short story. That way it’ll stay in the forefront of the editors’ minds.

Also, remember to always be courteous and polite in your emails. They could just send you a form rejection letter right away, so the fact that they are taking the time to actually look at your story, no matter how long that time is, to possibly publish it is worth staying on the magazine’s good side. And when the magazine finally does take a look at your short story, no matter what the result is, be courteous and thank them for the time they took to read the story you sent them. That way, if you send them something in the future, they’ll be inclined to work with you and show you the same kindness and understanding you showed them.

Do you have any tips on following up on submissions?

Categories: Business Plan, Digital & ePublishing, General Writing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Basics, Short Stories, The Writer & Author, Traditional Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , ,

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