Posts Tagged With: ABC’s of Blogging

An Article About Balancing your Social Media Efforts

I’m one of those people who are out of balance in the social media forum. Maybe I’m not utilizing them very well, but then again I think it’s a nearly impossible task without repeating over and over again the same message and run the risk of being removed from our readers/followers media streams. No one likes spam and when you use the micromedia forum, that about what you have to be to stay on top.

I joined Twitter, Digg, Stumbleupon, LinkedIn, Tumblr and Facebook because I was told by other writers that these were the places to market and promote on. I had to have these accounts because it would help me succeed. I’ve since removed my accounts from all places except Facebook and Twitter, neither of which I update all that often, usually because I forget or I’m really busy with my other efforts, like writing and publishing a book.

I found this article Expand Your Social Media Mix: Twitter Alone is Not Enough by Jeremiah Owyang who briefly mentions that all our efforts maybe out of balance if we only use micromedia places like overloaded Twitter to market instead of focusing our efforts on things that should be longer lasting, higher impact, and larger form content. These would be better places to focus our efforts (ie writing new books, blogging, and/or article writing) and balance it with the micromedia of our choice. And lastly he calls for a Mindset Change and a way to rebalance your social media mix. This leads me to the second article.

Why 150 Followers Is All You Really Need  isn’t the original article I found, but I like it just the same. The gist of the article talks about devoting  most of your time to creating a backlist of books, then to your blog, and lastly choose one social networking site and utilize it to the best of your ability. If that site is Twitter, then focus on following the rules of Twitterverse. If it’s Goodreads, make sure you participate in an acceptable way. Facebook the same, etc.

Spreading yourself all over the different networking sites means that you’re less effective in your message and connecting with people. The article went on to say that we can only have meaningful relationships with about 150 people, not sure how true that is, but I know from experience that having a relationship with more than 20 starts getting hard for me.

What do you think about your social media efforts?  Do you have any articles that you would like to share on social media?

Categories: Marketing & Promoting, Social Networking | Tags: , , , , , , , ,

The Writer’s Business Plan: The Marketing Plan

Some of you know that I live on a Ranch and occasionally I throw out a ranch analogy. This is going to be one of those rare occasions.I was out with my husband and kids feeding the cows on a cold and foggy morning. I now understand the mean of “thick as pea soup.” Heavy, wet, cold, and blinding. Now usually when we feed in the winter time the cows come running and occasionally fight over small piles of good hay. And from the start, we watched these three “old buggers” fight. Around and around they went, neither gaining nor losing ground, and all around them the other cows munched away on the hay. They were making quick work of those piles, while those three fought.

Cows fighting during a foggy, winter morning

I’m standing in the back of the truck, just shaking my head and wondering what they could be thinking. What benefit is it for them to fight? And it suddenly hits me. These cows remind me of marketers. You know the kind. The ones who fight and wave their product in the faces of everyone they meet. Those who throw a party every time someone gives them a good review and splatters it across the webverse as if anyone is paying attention—this does not count if this is your first review for a new book, we all understand and indulge your excitement. But there are those who state their stats and ratings every week. Those who flood our inboxes and make us cringe every time we see their names, until we eventually shy away from them as if they have the plague. There are those that give the rest of us bad name. Marketing is a fine line between sharing what you have and stalking to the people who don’t care.

The more I read about business the less I want to be involved. I’m not a pushy or competitive person, and publishing can be a competitive, cutthroat business. A writer is told not to cross-promote unless it benefits them, but I don’t agree. Creating a group of writers to help each other sale books does more good than bad. The thing about Marketing is in order for it to be successful, you need to test a few different things and see what works and what doesn’t. I’m not going into a detailed list of marketing ideas. But here are a few to get you started:

•Build your Author Platform. This is your readers and fan base, your author identity, and your message –what you are about, your tone and style of writing, what you write, etc.

•Try Social Networking at places like Twitter, Facebook, Digg, Reddit, Goodreads, etc. Post reviews of book sites but keep your interaction low. Readers are used to the marketers I mentioned above hounding them. On places like Twitter and Facebook, interact and make friends. Don’t be all about your book. Show that you are a human being.

•Blogging. Either blog for others, or blog for yourself, but only blog if you like it, otherwise you’ll hate it and people will feel it in your writing. You can always join up with other writers in a joint blog and pick a day to post. It’s been suggested by professionals that you choose three subjects upon which to blog that deal with your writing (i.e. genre, writing tips, self-publishing, marketing, etc). One suggestion was to use a blog as an announcement board, but I wouldn’t suggest it. You’d do better with a newsletter.

•Newsletters should not flood the inboxes of your readers or they will groan every time they see them. Newsletters should be sent out to your mailing list when you have a giveaway, contest, coupon, sale, or new release. It should have an opt out option too.

•Forums are not a place to promote, unless the thread specifically asks for the information you can provide. If someone asks a question about your book, answer briefly. Have the one-sentence explanation of what the book is about and link to find out more.

I know there are more ideas, but this post would go on forever than. I just want to say that this is the place in your Writer’s Business Plan to explore new marketing ideas and when you plan to execute those plans. What marketing technique do you want to try? How do you want to gauge it’s helpfulness to you? Do you want to have a giveaway? A contest? A sale? Post a short story on your website? Go wild with ideas and then pick a few to try.

The Writer’s Business Plan: An Introduction

The Writer’s Business Plan: Parts of the Writer’s Business Plan

The Writer’s Business Plan: Creating a Budget

The Writer’s Business Plan: Building a Production Schedule

The Writer’s Business Plan: Setting Daily, Weekly, and Monthly Goals

Categories: Business Plan, Marketing & Promoting | Tags: , , , , , , , , , ,

One Author’s Rise from Unknown to 1K in 8 Weeks

I ran across this last night and thought I’d share the links. Susan Bischoff is writing an interesting series of posts on her rise from unknown author to a 1K Kindle author in 8 weeks and how she did it. The posts start here with Kindle Rank: Unknown to top 1K in 8 Weeks, and continue through her thoughts on Increasing Your Kindle Rank: Goodreads, Giveaways, and Reviews; Increasing Your Kindle Rank: Blogging and Social Media, Increasing Your Kindle Rank: Friends and Cross-Promotion, and Increasing Your Kindle Rank: Pricing.

Not sure if there will be more, but I found some of her approaches to promotion to be interesting.

Categories: Blogs & Websites, Book Promotion, Social Networking | Tags: , , , , , ,

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