Posts Tagged With: Book Promotion

A Trip in a Police Cruiser, Got me Thinking

Last week my husband and I trekked to Grand Island, Neb., to attend the state fair. Little did we know that day would end with a ride inside a police cruiser.

No, we did not do anything wrong. In fact, the policeman took pity on us. Let me explain.

Every year my husband and I travel to Grand Island so I can sell my novels at the Nebraska Writers Guild booth. Authors take turns selling their books and in exchange we tell attendees (interested in writing) of the benefits of joining the guild.

I always park at a certain place when we attend. However, when you sell your wares, you have to bring your own books. My husband and I had two luggage bags. I pulled one and he the other. As we were making our long walk to the 4-H/FFA building, a fair volunteer, who drove a golf cart, approached us. “Would you like a ride?”

“Yes,” we answered. We both gave a large sigh of relief. It was a long ways to that building and her assistance was a Godsend. However, who would know that this action would later cause us a lot of grief.

How you ask? The simple answer is one word, b e a r i n g s.

I lost my bearings. If we had walked, I would have remembered landmarks to get us to the right entrance/exit gates. But since I did not, we ended up at the wrong exit.

A group of policemen were directing drivers into a parking lot. I yelled at one of the officers, asking if the road in front of us was Stollely Street. He came over to us and pointed toward a street at least a mile from where we stood. He looked us over, seeing our luggage. “That’s a long walk,” he finally said.

I could not believe we had walked around a host of fair exhibits and buildings only to travel in the wrong direction. I was dumbfounded. I could not even come up with the side street where we parked until the officer uttered the name, Roush Street. “That’s where we parked.”

He left and in a few minutes returned with his police cruiser. We got in. He joked, “You won’t be able to kiss in here.” He was right as my husband slide into the tiny space between the plastic glass and the door. If you never have been inside a police vehicle (which we had not), do not itch to do so if you are overweight because you will be squashed. The policeman opened the door for me. I sat down beside my husband, and yes there was no way to kiss with Plexiglas dividing us. However, who would be in the mood when you were riding in a police car?

The officer drove us to our car and helped unload our bags and place them into my vehicle. We shook his hand in gratitude for taking pity on a couple of stupid idiots.

However, this got me thinking about writers, and how we too can lose our bearings. We forget to focus on our next undertaking and not fret about a past mistake or pet project, which did not do as well as expected.

As literary agents will tell you, what is the next hottest story type in publishing? Is it a paranormal, a graphic romance trilogy or what? Answer is no one knows. If they cannot figure it out, how can you? Thus, the best thing to do is to move on with your next idea, leave the past behind you and do not give up.

Experts say the worst mistake many authors make is to give up after weeks or months of disappointing sales. What about the movie, “Wizard of Oz?” Did you know it flopped in theaters at the time? What revived this enduring classic? When it ran on television screens years later so your work also could be that sleeper. My hope, though, it does not take decades for you to achieve that success.

So keep your powder dry, get involved in your next venture and do not worry about the past. And as always I will end with a God bless.

Categories: General Writing | Tags: , ,

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

Categories: Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Trends, Schedules & Routines, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , ,

New Modifications on Amazon to Look Out For

It’s a good time to be independent. That’s part of the reason this site exists: to make sure authors know that it’s a good time to be independent and we’re here to help you make the most of it. And it’s about to get better: recent announcements from Amazon about modifications to ongoing programs are bound to benefit authors, especially of the independent variety.

The first announcement is a coming change to the KDP Select program and deals with how authors are paid. Currently, authors whose books are available through Kindle Unlimited and the Kindle Lending Library are paid based on how many times those books are “borrowed” through these services. Starting July 1st though, Amazon will start paying authors based on how many pages a customer reads the first time they read the book. If a page is on the screen long enough to be registered, it’ll add to how much the author is paid.

According to Amazon, authors who write longer works and feel short-changed by the current pay-by-the-rent format can stand to earn more if they can write long stories that are exciting and keep the reader involved. At the same time an author who writes a 100-page thriller novel is encouraged to maybe see if they can extend the story a little bit longer.

Of course, one shouldn’t write a book based on this sort of formula (or possibly on any formula(, but it might give some authors encouragement to try a few new things while giving other authors who already write longer books hope for a little extra income through KU and KLL.

The other announcement deals with changes to reviews and rating. You ever get that low review where someone just takes offense at something on your cover art or a typo in your author bio on Amazon or just to say “I did not like this book. It was totally stupid?” Sometimes they don’t even buy the book? Had my first of those recently, brought down my rating a little. Thankfully, with this little change these sort of not reviews will matter less in the grand scheme of things.

Currently, Amazon rates its books by averaging customer reviews. If you have a book with eight reviews, for example, and you have five four-star reviews, two five-star reviews, and one three-star review, your book’s rating will be 4.1 out of 5. Under the new system though, which they are already testing, reviews that are recent, have been written by a customer who bought the product, and are found helpful by other customers will be given more emphasis than other reviews. So if you have a five star review that’s been found helpful by twenty people and it was written last month by someone who bought the paperback, it’ll be given more weight in the rating than other reviews.

This is a huge change in the review and rating system, and has a number of positive benefits for both Amazon and people who sell their work through Amazon. It’ll not only prevent those fake reviews intentionally posted to bring down ratings, it’ll stop false reviews meant to pump up reviews (Amazon has had a heck of a time trying to stop these reviews, even suing companies that provide positive reviews to authors for a price). And if products have a few flaws around release, once the updates are done and people start reviewing the updated product, the reviews dealing with the product flaws will be less prominent and matter less in the long run.

Right now they’re still experimenting with the new system, and it’s only covering a small group of products, but once Amazon starts using it for all their products, it’ll change everything about the reviewing system! And it can only benefit. Assuming an author writes a very good book, customers looking at the reviews will get access to the most helpful reviews first and foremost.

Like I said, it’s a very good time to be an independent author. And it’s going to get even better. With more chances to get paid for writing the stories you love and not having to worry about length, and a new ratings configuration that keeps bad reviews from totally ruining your rating, authors stand to prosper more from doing what they love and do best. And I cannot wait for these programs to become available for all.

What are some modifications you’d like to see done to Amazon or other book distribution sites?

What are you looking forward to with these new changes?

Categories: Amazon store, Book Reviews, Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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