Posts Tagged With: Book Promotion

Doing An Excerpt

Have you ever been excited for a new book and gone on an Internet search when you hear there’s an excerpt of it online? Or have you ever just finished reading a book, really enjoyed it, and found the first chapter of the sequel near the end?

Excerpts are great ways to get people interested in your upcoming work as well as work that’s already out there. For each of my books, I make sure to put up an excerpt on my blog prior to publication so that people can see what they’ll be getting should they decide to buy the book. And depending on what portion of your book you use for your manuscript, you can possibly increase your sales tremendously.

But which portions do you pick for your excerpts? Here’s some tips that might help:

1. Should you use the first chapter? Some writers out there reading this will say “Of course you use the first chapter! What else would you use?” That might not always be the best option, though. Take a Stephen King novel: sometimes it takes several pages (occasionally several hundred pages) before things get interesting. And an excerpt is supposed to be interesting. So if your novel is about a haunted house and your first chapter just involves your main character sipping coffee in an outdoor café in Paris and meting one of his fans, it might not be the best choice for an excerpt. (It would be how King might open a novel of his, knowing him).

But if your first chapter is interesting enough that it will entice the reader into reading the story, go for it and use it for an excerpt. If not, then you’ll have to choose a different section of the novel. Now how do you choose that section?

2. Find a section that’s the right level of interesting. What do I mean by this? If you ever watch a late-night talk show (The Daily Show comes first to my mind) and an actor is one of the guests, they will usually play a clip from their latest film. If it’s an action film, then they’ll play a clip with the actor’s character in a bit of a jam. It won’t be a clip from the climax or something that reveals too much about the plot, but it’ll be enough to make viewers wonder what the heck led to this situation, how the character will get out of it, and what will happen after that. If it’s a romance, then it’ll be right as something juicy is about to happen but the clip will end before that juicy thing can happen. If it’s a horror story, the clip will depict a tense moment right before something happens and will end right before the biggest scare yet occurs.

I guess one could call this method “feeding the fans a little bit and making them want more.” It’s quite effective and marketers use it all the time for movies and TV (you should have seen me when I saw a clip from an upcoming episode of this show I like. I freaked out and couldn’t wait to see it on Sunday). And if you can translate the above concept into literature, you can have a wonderful recipe for choosing excerpts.

Now just two more items to recommend:

3. Brevity is sometimes better. I find the best length is somewhere between two-thousand and five-thousand words. Remember, you want to give the readers just enough to get them very interested and make them want to read even more. The best reaction you can get from a reader is “Wait, that’s the end? I want more!” So having a short excerpt can work very well for getting that sort of reaction, especially if the scene in the excerpt is very well-written and has a good hook to it.

And finally…

4. Wait for the final draft to give out an excerpt. The final draft is the stage of the novel when you’ve done all the edits you can and can’t do any more. What you have is the final product and changing anything might be doing the work a disservice. It’s the perfect draft to draw an excerpt from as well. And it’s better than doing an excerpt from a draft with plenty of grammatical or spelling errors or something. Am I right?

Do you have any tips for creating an excerpt? What are they?

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , | 24 Comments

Taglines

“A long time ago in a galaxy far, far away…”

“In space, nobody can hear you scream.”

“Who you gonna call?”

Hopefully not the grammar police. Especially not for that last one. That’s a class-A spelling felony.

The statements above are recognizable to plenty of fans of science fiction and comedy-horror. They are the taglines for famous franchises: Star Wars, Alien, and Ghostbusters. And just saying them brings to mind billions of images, along with associations with and overwhelming emotions of heroism, friendship, screwball comedy, terror beyond imagination, and the possibility that anything is possible.

Based on all that, one could say that taglines are a great promotional tool. and if you aren’t lucky enough to have a publicist, coming up with the tagline for your novel or other creative work usually falls to the author. And it’s important to come up with a great, memorable tagline for your story. Doing so accomplishes two things.

  1. Before the book is even read, it intrigues the reader enough to find out more. Hopefully their investigation to find out more means they’ll ultimately read your book.
  2. After the book is read, the tagline (hopefully) evokes memories of flipping through the pages, wanting to know what happens next; of heroics and romance and terror and joy and characters so vivid, you’d swear they were real.

So with that goal in mind, here are some tips to creating a great tagline that will (hopefully) pull in more readers and create great associations with the book for the fans. And if nobody objects, I’ll use the tagline for my upcoming novel Snake: “How far will you go for love and revenge?”

Short, simple statements are the best. The tagline for Snake, as well as the ones I used at the beginning of the article, are all one sentence. This works to the advantage of the book, because it is easy to remember and easy to repeat. And if it’s easy to remember and easy to repeat, it’ll be more likely to be remembered and repeated. Look no further than “Who you gonna call?” for proof.

The statement evokes something in the mind of a reader. When I was writing the back cover blurb and the tagline for Snake, I wanted it to at least get potential readers interested. However, a novel where the serial killer is the main character can be…a little frightening. Somewhat off-putting. I wanted to emphasize that the main character had good intentions, even if his methods were reprehensible. So I asked myself what would I want to emphasize about the Snake in just a single statement? Well, he’s doing what he not out of any awful desires for murder. He’s doing it to save the love of his life, as well as get revenge on the ones who kidnapped her. How can I use that? Well…maybe I can phrase it as a question.

It worked. “How far will you go for love and revenge?” struck me as thought-provoking. It makes you think, “Well, I might go so far. Is the novel about someone who will go farther?” It’s why it’s the first sentence in the back cover blurb, the first image you see in the book trailer I created for it, and what I’ve been using in most of the advertising I’ve done for Snake. Hopefully it entices a few people to read it.

Get a feel for taglines. Most of all, one has to get a feel for taglines, see what works and what doesn’t work. What taglines make you excited, scared, weepy? What just make you feel disappointed? Ultimately, coming up with a tagline, just like creating a story and everything else in the business of writing and publishing, is taking in the work of those before us, and practicing and practicing until you get a feel for what works for you.

Now, you don’t need to have a tagline for your novel. As far as I’m aware, Harry Potter, anything by Stephen King, and the Bible never needed taglines. Their names and authors are enough to get their stories to millions and millions of people. But taglines are helpful. They’re great marketing tools and in some cases they can become a part of our culture and part of our fondest memories (ask any Trekkie about the phrase “Boldly go where no one’s gone before”). And the best part of being a self-published author is that you, as the author, get to create your very own tagline.

What is your favorite tagline? What are some you’ve created for your own stories?

Categories: Author Platform & Branding, Book Promotion, Business Plan, General Writing, Marketing & Promoting, Psychology of Writing & Publishing, Self-Publishing, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , ,

Some Tips For WattPad Users

I’ve been using WattPad for the past couple of weeks, and I thought that an article about it would be fun to write. Also, I found out this blog doesn’t have an article on WattPad yet, so I thought I’d break the ground and do a piece on it.

Throughout this article, I will try to give some sound advice on using WattPad and possibly getting some success through it. If any WattPad users have any additional tips they would like to…well, add in, please let us know. I’ll do a follow-up article with your words of wisdom.

So, first things first: What is WattPad? WattPad is a website where writers can upload and share stories with the public. It’s been in operation since 2006 and it’s been nicknamed the YouTube of storytelling. Writers can upload stories, gain feedback, create covers, and enter contests with their short stories or novels.

What sort of work is published on WattPad? Just about anything is published on WattPad. Novels, novellas, short stories, poems, non-fiction pieces, of all types and genres. Science fiction, fantasy, and YA stories tend to be the most popular, with horror and romance in a close second. There’s also a sizable amount of erotic fiction on the site, though I haven’t personally browsed that in any great detail. And technically erotica isn’t allowed on the website, but I won’t tell if you won’t.

Is it possible to get success through WattPad? Depends on what you mean by success. It is possible to spread your work to other writers and readers, maybe get feedback, and learn something from other writers by both reading and being read. And it is also possible to get the success that every author only dreams about (there’s an example of that in a recent issue of TIME magazine), but like anything in fiction, that is very hard to achieve and what can cause it is very difficult to predict.

How do you spread your work through WattPad? Tags and categorizing your work is very important, because it allows people with similar interests to search out and find your stories (and on that note, make sure to also rate your short stories appropriately. At the very least, an R-rating might deter some nine-year-old from reading a wildly inappropriate story). Also, networking with other authors, commenting on their stories, and even recommending works to authors you make friends with can be very helpful.

What are some ways to keep your readers interested in your work? Besides having interesting work, there are a couple of ways. One is to post frequently new stories or updates. Another is to post a novel on the site, but to do it in serial form. Posting new chapters on a regular basis keeps our readership up and it keeps them wanting to know more (especially if you end every chapter on a cliffhanger).

Should one copyright their work before posting? Well, that depends. Copyrights cost money and take time to process, so if you don’t mind waiting and shelling out money for the fees, then by all means get copyrights. At the very least, you should get copyrights for novels or for works you plan to sell in the future, and do it before you post it on WattPad.

I should also mention that WattPad allows users to post whether a story is copyrighted or not, so take advantage of that when you post a story. It could be seriously helpful.

If you publish a story on WattPad, can you put it on your resume as a publication? Again, that depends. This is a website where anyone can upload a story, so whether or not you want to include uploading stories onto an author’s YouTube on your resume is up to you. Some authors are comfortable, some aren’t. I know a few of both. If you are comfortable with it though, then only do it for stories that you’ve never published before in any way, shape, or form. And if you’re shopping for a publisher, definitely don’t do it!

What are these contests through WattPad you mentioned earlier? Wattpad holds a number of contests throughout the year. Most are small, but there are some big ones, including the Wattys, which are held once a year, and the Attys, which are for poetry and were started by author Margaret Atwood (yeah, she’s on the site. How cool is that?). The contests are open to all users with a WattPad account and who follow the rules of those contests.

If you are a regular WattPad user and have any other tips you’d like to mention, then please let us know. If I get enough tips, I’ll do a follow-up article on the subject with your tips in it.

Categories: Author Platform & Branding, Blogs & Websites, Book Promotion, Copyright, Digital & ePublishing, Marketing & Promoting, Publishing Trends, Self-Publishing, Short Stories, Social Networking, The Writer & Author | Tags: , , , , , , , , , , , , , , , , , , , , ,

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