Posts Tagged With: Book

Doing An Excerpt

Have you ever been excited for a new book and gone on an Internet search when you hear there’s an excerpt of it online? Or have you ever just finished reading a book, really enjoyed it, and found the first chapter of the sequel near the end?

Excerpts are great ways to get people interested in your upcoming work as well as work that’s already out there. For each of my books, I make sure to put up an excerpt on my blog prior to publication so that people can see what they’ll be getting should they decide to buy the book. And depending on what portion of your book you use for your manuscript, you can possibly increase your sales tremendously.

But which portions do you pick for your excerpts? Here’s some tips that might help:

1. Should you use the first chapter? Some writers out there reading this will say “Of course you use the first chapter! What else would you use?” That might not always be the best option, though. Take a Stephen King novel: sometimes it takes several pages (occasionally several hundred pages) before things get interesting. And an excerpt is supposed to be interesting. So if your novel is about a haunted house and your first chapter just involves your main character sipping coffee in an outdoor café in Paris and meting one of his fans, it might not be the best choice for an excerpt. (It would be how King might open a novel of his, knowing him).

But if your first chapter is interesting enough that it will entice the reader into reading the story, go for it and use it for an excerpt. If not, then you’ll have to choose a different section of the novel. Now how do you choose that section?

2. Find a section that’s the right level of interesting. What do I mean by this? If you ever watch a late-night talk show (The Daily Show comes first to my mind) and an actor is one of the guests, they will usually play a clip from their latest film. If it’s an action film, then they’ll play a clip with the actor’s character in a bit of a jam. It won’t be a clip from the climax or something that reveals too much about the plot, but it’ll be enough to make viewers wonder what the heck led to this situation, how the character will get out of it, and what will happen after that. If it’s a romance, then it’ll be right as something juicy is about to happen but the clip will end before that juicy thing can happen. If it’s a horror story, the clip will depict a tense moment right before something happens and will end right before the biggest scare yet occurs.

I guess one could call this method “feeding the fans a little bit and making them want more.” It’s quite effective and marketers use it all the time for movies and TV (you should have seen me when I saw a clip from an upcoming episode of this show I like. I freaked out and couldn’t wait to see it on Sunday). And if you can translate the above concept into literature, you can have a wonderful recipe for choosing excerpts.

Now just two more items to recommend:

3. Brevity is sometimes better. I find the best length is somewhere between two-thousand and five-thousand words. Remember, you want to give the readers just enough to get them very interested and make them want to read even more. The best reaction you can get from a reader is “Wait, that’s the end? I want more!” So having a short excerpt can work very well for getting that sort of reaction, especially if the scene in the excerpt is very well-written and has a good hook to it.

And finally…

4. Wait for the final draft to give out an excerpt. The final draft is the stage of the novel when you’ve done all the edits you can and can’t do any more. What you have is the final product and changing anything might be doing the work a disservice. It’s the perfect draft to draw an excerpt from as well. And it’s better than doing an excerpt from a draft with plenty of grammatical or spelling errors or something. Am I right?

Do you have any tips for creating an excerpt? What are they?

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , | 24 Comments

Comparing Yourself with Others

Comparing your writing to another author can be positive or negative, depending upon how you use it.

A few authors out there slam a fellow author’s book with one and two star reviews. Some of these reviews were honest evaluations while others were not.

Base your critique on such criteria as readability, storyline, plot durability, realistic dialogue, grammar and more. If you do not believe you can do this, then do not write a review. There is nothing wrong with that.

Authors need time to write their own stories, engage in social media and do whatever else to promote their work and if this leaves little time to read others’ materials and write reviews then do not do it.

I write reviews because it keeps my followers informed on what else I am doing besides my work in progress. However, you need to do what works for you.

Reading, though, does help you with your own work. I gleam a lot from reading (when I have time to do so) in the way of word choices, character names, plot ideas and descriptions.

Currently, I am reading Mary Connealy’s Calico Canyon. The villain is Parrish. I like the way Connealy describes him. “But his temper goaded him. He hungered to make her sorry for what she’d done. The image of her cowering under his fists kept him awake at night and rode him like a spur [my italics] all day.”

Playing off one another is great as long as we are not taking their words and ideas verbatim. There really are only so many story concepts out there, but the bends and turns we add make the difference. Take, for example, the Twilight series. The gut of the story is romance with a werewolf twist.

Remember to write your way, however. If you try to write like another author, you will fail. After all God gave you your own gifts not another’s. In my work, I try to set a scene with the five senses.

I also like to include historical details, such as I did in Ruth Ann Nordin’s and my anthology, Bride by Arrangement, set in Lincoln, Neb., in 1876. The book includes two novellas. Ruth’s story is The Purchased Bride and mine is She Came by Train. Below is an excerpt from my novella highlighting an old hymn:

“As the afternoon sun rays glimmered on the pearly keys, Opal settled herself on the piano stool. Opening one of the hymnals, she turned the page to ‘When the Roll is Called up Yonder.’ Stroking the keys, her fingers graced the notes. She sang as she played the tune.

“‘When the trumpet of the Lord shall sound and time shall be no more, And the morning breaks, eternal, bright, …’ Footsteps approached. ‘When the roll is called up yonder, I’ll be there. … When the roll is called up yonder., I’ll be there.’ Finished with the chorus, she turned to Mr. Crowley, who stood in front of her. ‘Yes?’

“‘Miss Preston, you have two visitors. One is named Ada Wilcox.’”

My brother loved reading an author who added Native American details into his work. Doing this helps set your writing apart. However, if you are one who does not care for research (which takes time) then write what fits you. I enjoy learning about time periods and how people lived. By the way, one of the best ways to gather information is to visit historical homes.

I also read a variety of genres, including romance, mystery, suspense and non-fiction. I read Bill O’Reilly’s Killing Lincoln. It gave you a wonderful feel for the time period which helps me with my own writing. Even heartwarming, spiritual true stories, such as Heaven is for Real, enables me to capture emotions and to be able to use these in my own work.

In conclusion, it can be good to compare yourself to others if you do this with the right intent but also stay true to yourself. Write your own story. Garner methods and styles from others, but as you do so remember to fashion your own storyline and descriptions according to your own heart and dictates. God created you as you are so devise your writing as such. The Lord’s blessings to you.

Categories: Characters & Viewpoints, General Writing, Genres, Grammar, Social Networking, The Writer & Author | Tags: , , , , , , , , , ,

Taglines

“A long time ago in a galaxy far, far away…”

“In space, nobody can hear you scream.”

“Who you gonna call?”

Hopefully not the grammar police. Especially not for that last one. That’s a class-A spelling felony.

The statements above are recognizable to plenty of fans of science fiction and comedy-horror. They are the taglines for famous franchises: Star Wars, Alien, and Ghostbusters. And just saying them brings to mind billions of images, along with associations with and overwhelming emotions of heroism, friendship, screwball comedy, terror beyond imagination, and the possibility that anything is possible.

Based on all that, one could say that taglines are a great promotional tool. and if you aren’t lucky enough to have a publicist, coming up with the tagline for your novel or other creative work usually falls to the author. And it’s important to come up with a great, memorable tagline for your story. Doing so accomplishes two things.

  1. Before the book is even read, it intrigues the reader enough to find out more. Hopefully their investigation to find out more means they’ll ultimately read your book.
  2. After the book is read, the tagline (hopefully) evokes memories of flipping through the pages, wanting to know what happens next; of heroics and romance and terror and joy and characters so vivid, you’d swear they were real.

So with that goal in mind, here are some tips to creating a great tagline that will (hopefully) pull in more readers and create great associations with the book for the fans. And if nobody objects, I’ll use the tagline for my upcoming novel Snake: “How far will you go for love and revenge?”

Short, simple statements are the best. The tagline for Snake, as well as the ones I used at the beginning of the article, are all one sentence. This works to the advantage of the book, because it is easy to remember and easy to repeat. And if it’s easy to remember and easy to repeat, it’ll be more likely to be remembered and repeated. Look no further than “Who you gonna call?” for proof.

The statement evokes something in the mind of a reader. When I was writing the back cover blurb and the tagline for Snake, I wanted it to at least get potential readers interested. However, a novel where the serial killer is the main character can be…a little frightening. Somewhat off-putting. I wanted to emphasize that the main character had good intentions, even if his methods were reprehensible. So I asked myself what would I want to emphasize about the Snake in just a single statement? Well, he’s doing what he not out of any awful desires for murder. He’s doing it to save the love of his life, as well as get revenge on the ones who kidnapped her. How can I use that? Well…maybe I can phrase it as a question.

It worked. “How far will you go for love and revenge?” struck me as thought-provoking. It makes you think, “Well, I might go so far. Is the novel about someone who will go farther?” It’s why it’s the first sentence in the back cover blurb, the first image you see in the book trailer I created for it, and what I’ve been using in most of the advertising I’ve done for Snake. Hopefully it entices a few people to read it.

Get a feel for taglines. Most of all, one has to get a feel for taglines, see what works and what doesn’t work. What taglines make you excited, scared, weepy? What just make you feel disappointed? Ultimately, coming up with a tagline, just like creating a story and everything else in the business of writing and publishing, is taking in the work of those before us, and practicing and practicing until you get a feel for what works for you.

Now, you don’t need to have a tagline for your novel. As far as I’m aware, Harry Potter, anything by Stephen King, and the Bible never needed taglines. Their names and authors are enough to get their stories to millions and millions of people. But taglines are helpful. They’re great marketing tools and in some cases they can become a part of our culture and part of our fondest memories (ask any Trekkie about the phrase “Boldly go where no one’s gone before”). And the best part of being a self-published author is that you, as the author, get to create your very own tagline.

What is your favorite tagline? What are some you’ve created for your own stories?

Categories: Author Platform & Branding, Book Promotion, Business Plan, General Writing, Marketing & Promoting, Psychology of Writing & Publishing, Self-Publishing, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , ,

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