Posts Tagged With: Book

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

Categories: Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Trends, Schedules & Routines, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , | 6 Comments

Avoiding the Info-Dump

I graduated from college back in May after a very busy senior year, during which I was fortunate enough to not only do a senior thesis, but to do a novel that I really wanted to write as a senior thesis and get excellent feedback from my advisor and a fellow senior. Around April my advisor, a creative writing professor with quite a few books published, my second reader, a favorite teacher of mine who was as much a nerd and an even bigger science-fiction enthusiast than I am, and I met for my thesis discussion, where we’d go over the progress of my novel and where I would go for the third draft once I got around to that.

While they generally liked my story, which is titled Rose, they had a number of very good suggestions on ways to make it better. One of the suggestions, and something that I hadn’t even considered, was that a lot of the information received about my antagonist came in three big bursts over the course of the story. They suggested that maybe I should space out when such information was given, and maybe vary my sources. In fact, they pointed out that one character seemed to be there only just to dole out information about the antagonist. He didn’t really serve any purpose beyond that.

This stunned me. And you know what else? I realized they were right. I was doing a lot of info-dumping in this story, and that it was actually working against the story I was trying to tell. Since then, I’ve been thinking a lot about ways to avoid info-dumping in this and future stories, and I thought I’d share some of those tips with you.

But first, what exactly is an info-dump? It’s when a huge amount of information is deposited in a single place. In fiction, it’s like exposition, only it’s too much exposition. Think of it like this: if any of you watch Once Upon a Time, you know that flashbacks are a big part of the show and that the writers take care to reveal new facts over time, peeling away layers so that there’s always a bit of mystery left in the characters you think you know very well. Now imagine in one episode they took all the backstory of a single character and reveal it all at once? That’s so much information, it’d make for a five-hundred page biography! And all in the course of forty-two minutes. You’d be overwhelmed. That there is an info-dump, and it’s something writers should take pains to avoid.

So how do you avoid the info-dump?

The key is to space out the information you reveal. Don’t reveal everything about a character, a place, or an object all at once. Instead make sure it happens gradually, over a long period of time, and between reveals make sure there’s time for the characters to do other stuff and for the reader to focus their attention on other aspects of the story. After all, between flashbacks on Once Upon a Time, there’s still evil witches or monsters or manipulative adolescents to deal with.

Another good tip is to make the information come from multiple sources. Look at Voldemort from the Harry Potter series. How do we find out about him, who he is, where he came from and what he did? Well, we find all that out over time, but we also find out about him from many different sources. We first learn his name and the night he disappeared from Hagrid in the first book. We later find out what happened to him after his defeat from the villain himself at the book’s climax. In the second book we find out about his life as Tom Riddle and a hint at his political views from the piece of his soul in the diary, in the fourth book we find out how he came back to power when he tells it to his followers, in the fifth book we find out about the prophecy from Dumbledore, and our information is completed when we find about him from the flashbacks Dumbledore provides us in the sixth book.

But how do you decide when information is to be revealed? Well, that’s for you as the author to decide, but info should come when it fits or works for the story. Back to Harry Potter for a second. There’s obviously a lot of information about the Wizarding World. So much, that not all of it was revealed in the books and JK Rowling is still giving out snippets of information to us through a variety of sources. Wisely, she only gave out information when it was relevant. Would it have really have helped us, the reader, to know about goblins’ attitudes towards wizards keeping their works in the first book? It would’ve been interesting to know, but it wouldn’t have mattered much to the story at that point. And while we wondered if Hogwarts was the only school for magic in the world, the existence of other schools was only revealed in Book 4 because other schools were a big part of the story. In a similar, you should only reveal information when it’s relevant to the story you’re telling.

Another thing to keep in mind, especially in terms of characters, is we should already feel we know and have an opinion about someone or something before the information is revealed. In one of my favorite anime, Code Geass, we get to know one of the main characters early on, not through the info given to us about his past, but by his personality and actions. We get to know that he is kind, selfless, and will gladly put his life on the line for others, even when it doesn’t make sense to do so. It isn’t until halfway through the first season that we find out the incident in his childhood that made him this way, but by that time we already have a very positive and sympathetic view of this character and the info reveal does surprise us, but doesn’t color our opinion of the character as much as it would’ve if we’d learned that piece of information at the very beginning of the series.

Another great example is Annie Wilkes from Stephen King’s Misery. Early on we don’t know much about Annie besides what she chooses to reveal, and we can’t even rely on that. Why should we? She’s nuts! She’s violent, obsessive, and can switch from sweet to scary at the drop of a hat. By the time we find her scrapbook later in the book, we already know her and how we feel about her. The info in the scrapbook is certainly revealing, but it only adds to our dislike of the character. It isn’t what we base that dislike on.

There’s more I could say about avoiding info-dumps, but that’s a very long article to write. Let’s just finish it by saying that learning to avoid giving out way too much information is something we earn through time and practice. With experience, great tips, and a good bunch of people around you, we learn how to do it while still telling the excellent stories we want to tell.

All that and more will certainly help me when I get around to the next draft of Rose. I’m looking forward to seeing how that turns out when all is said and done!

What tips do you have for avoiding info-dumps? How have they worked out for you?

Categories: Editing & Rewriting, General Writing, storytelling | Tags: , , , , , , , , , , , , , , , , , , , , ,

New Modifications on Amazon to Look Out For

It’s a good time to be independent. That’s part of the reason this site exists: to make sure authors know that it’s a good time to be independent and we’re here to help you make the most of it. And it’s about to get better: recent announcements from Amazon about modifications to ongoing programs are bound to benefit authors, especially of the independent variety.

The first announcement is a coming change to the KDP Select program and deals with how authors are paid. Currently, authors whose books are available through Kindle Unlimited and the Kindle Lending Library are paid based on how many times those books are “borrowed” through these services. Starting July 1st though, Amazon will start paying authors based on how many pages a customer reads the first time they read the book. If a page is on the screen long enough to be registered, it’ll add to how much the author is paid.

According to Amazon, authors who write longer works and feel short-changed by the current pay-by-the-rent format can stand to earn more if they can write long stories that are exciting and keep the reader involved. At the same time an author who writes a 100-page thriller novel is encouraged to maybe see if they can extend the story a little bit longer.

Of course, one shouldn’t write a book based on this sort of formula (or possibly on any formula(, but it might give some authors encouragement to try a few new things while giving other authors who already write longer books hope for a little extra income through KU and KLL.

The other announcement deals with changes to reviews and rating. You ever get that low review where someone just takes offense at something on your cover art or a typo in your author bio on Amazon or just to say “I did not like this book. It was totally stupid?” Sometimes they don’t even buy the book? Had my first of those recently, brought down my rating a little. Thankfully, with this little change these sort of not reviews will matter less in the grand scheme of things.

Currently, Amazon rates its books by averaging customer reviews. If you have a book with eight reviews, for example, and you have five four-star reviews, two five-star reviews, and one three-star review, your book’s rating will be 4.1 out of 5. Under the new system though, which they are already testing, reviews that are recent, have been written by a customer who bought the product, and are found helpful by other customers will be given more emphasis than other reviews. So if you have a five star review that’s been found helpful by twenty people and it was written last month by someone who bought the paperback, it’ll be given more weight in the rating than other reviews.

This is a huge change in the review and rating system, and has a number of positive benefits for both Amazon and people who sell their work through Amazon. It’ll not only prevent those fake reviews intentionally posted to bring down ratings, it’ll stop false reviews meant to pump up reviews (Amazon has had a heck of a time trying to stop these reviews, even suing companies that provide positive reviews to authors for a price). And if products have a few flaws around release, once the updates are done and people start reviewing the updated product, the reviews dealing with the product flaws will be less prominent and matter less in the long run.

Right now they’re still experimenting with the new system, and it’s only covering a small group of products, but once Amazon starts using it for all their products, it’ll change everything about the reviewing system! And it can only benefit. Assuming an author writes a very good book, customers looking at the reviews will get access to the most helpful reviews first and foremost.

Like I said, it’s a very good time to be an independent author. And it’s going to get even better. With more chances to get paid for writing the stories you love and not having to worry about length, and a new ratings configuration that keeps bad reviews from totally ruining your rating, authors stand to prosper more from doing what they love and do best. And I cannot wait for these programs to become available for all.

What are some modifications you’d like to see done to Amazon or other book distribution sites?

What are you looking forward to with these new changes?

Categories: Amazon store, Book Reviews, Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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