Posts Tagged With: ebooks

New Modifications on Amazon to Look Out For

It’s a good time to be independent. That’s part of the reason this site exists: to make sure authors know that it’s a good time to be independent and we’re here to help you make the most of it. And it’s about to get better: recent announcements from Amazon about modifications to ongoing programs are bound to benefit authors, especially of the independent variety.

The first announcement is a coming change to the KDP Select program and deals with how authors are paid. Currently, authors whose books are available through Kindle Unlimited and the Kindle Lending Library are paid based on how many times those books are “borrowed” through these services. Starting July 1st though, Amazon will start paying authors based on how many pages a customer reads the first time they read the book. If a page is on the screen long enough to be registered, it’ll add to how much the author is paid.

According to Amazon, authors who write longer works and feel short-changed by the current pay-by-the-rent format can stand to earn more if they can write long stories that are exciting and keep the reader involved. At the same time an author who writes a 100-page thriller novel is encouraged to maybe see if they can extend the story a little bit longer.

Of course, one shouldn’t write a book based on this sort of formula (or possibly on any formula(, but it might give some authors encouragement to try a few new things while giving other authors who already write longer books hope for a little extra income through KU and KLL.

The other announcement deals with changes to reviews and rating. You ever get that low review where someone just takes offense at something on your cover art or a typo in your author bio on Amazon or just to say “I did not like this book. It was totally stupid?” Sometimes they don’t even buy the book? Had my first of those recently, brought down my rating a little. Thankfully, with this little change these sort of not reviews will matter less in the grand scheme of things.

Currently, Amazon rates its books by averaging customer reviews. If you have a book with eight reviews, for example, and you have five four-star reviews, two five-star reviews, and one three-star review, your book’s rating will be 4.1 out of 5. Under the new system though, which they are already testing, reviews that are recent, have been written by a customer who bought the product, and are found helpful by other customers will be given more emphasis than other reviews. So if you have a five star review that’s been found helpful by twenty people and it was written last month by someone who bought the paperback, it’ll be given more weight in the rating than other reviews.

This is a huge change in the review and rating system, and has a number of positive benefits for both Amazon and people who sell their work through Amazon. It’ll not only prevent those fake reviews intentionally posted to bring down ratings, it’ll stop false reviews meant to pump up reviews (Amazon has had a heck of a time trying to stop these reviews, even suing companies that provide positive reviews to authors for a price). And if products have a few flaws around release, once the updates are done and people start reviewing the updated product, the reviews dealing with the product flaws will be less prominent and matter less in the long run.

Right now they’re still experimenting with the new system, and it’s only covering a small group of products, but once Amazon starts using it for all their products, it’ll change everything about the reviewing system! And it can only benefit. Assuming an author writes a very good book, customers looking at the reviews will get access to the most helpful reviews first and foremost.

Like I said, it’s a very good time to be an independent author. And it’s going to get even better. With more chances to get paid for writing the stories you love and not having to worry about length, and a new ratings configuration that keeps bad reviews from totally ruining your rating, authors stand to prosper more from doing what they love and do best. And I cannot wait for these programs to become available for all.

What are some modifications you’d like to see done to Amazon or other book distribution sites?

What are you looking forward to with these new changes?

Categories: Amazon store, Book Reviews, Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

My Experiments with Facebook Ads

For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own conclusions about these features, but for those who haven’t, I’m presenting my findings in case you decide to try Facebook ads and want some advice or testimony before starting.

And if you don’t know much or at all about this feature, let me tell you about it. The Ads feature of Facebook is a way for people with businesses or Facebook pages to build followings and even sell their products. Setting up an ad campaign is very easy: you write the ad and then once you’ve finished, you can set a target audience based on criteria such as age range, country, and interests or hobbies. You then set for how long you want the ad campaign to run (five days, a week, two weeks, etc), and how much you want to pay. I generally recommend between ten and twenty dollars a day. As how many people you reach depends on your daily budget, this price range guarantees you’ll reach a bunch of people.

Once you’ve finished setting everything, you click “Done” and send the ad off to be approved. Usually this takes no more than a half-hour or an hour. Once your ad is approved, you let Facebook do the rest. It bases its algorithms on who it shows your ad to based on the parameters you sent, and then people start noticing it. Some, though not many, even click on it.

I ran three different ad campaigns through Facebook. Here were the results:

  1. Blog Campaign: In this campaign I gave a link to my blog. I wasn’t trying to sell anything, just get people reading. Of the nearly seventeen-thousand reached, only about one hundred clicked on the link, which led to a slight increase of readership on my blog. Didn’t get any new comments or likes or followers, but it was still a noticeable increase, small as it was. Spent a little over $41 over five days.
  2. Reborn City Campaign: This time around, I was trying to see how effective an ad campaign was at selling books, so I picked my most popular one, my sci-fi novel Reborn City, and aimed it at fans of science fiction, particularly dystopia fans. Reached a little over twelve-thousand people, but only about 140 followed the link to RC‘s Amazon page. Of these 140, no one seemed willing to pay the full price for a print or e-book copy of RC, sadly. Spent about $70 over the course of a week.
  3. The Big Birthday Sale: With this campaign, I had a bit more success than the previous two campaigns, which I did in honor of my 22nd birthday. For five days, all my paperbacks were marked down, and all e-books free-of-charge, and each day I ran a new ad campaign, each one lasting a day, advertising the sale. I also expanded the criteria to include more people, leading to buyers from seven different countries. All told, I reached a staggering sixty-thousand people and managed to sell or download nearly twelve-hundred books. Although I didn’t make as much money (especially with the e-books) it was enough to know that people were downloading and reading my books. In addition, I received a huge boost in the number of likes on my Facebook page, going from 140 likes to nearly 400, most of them from India! All told, I’m pretty satisfied with how this campaign went, spending $65 total.

From these experiences, I’ve gained some insight into what makes a Facebook ad work. Firstly, it helps to be very specific with what you’re pushing. You can’t just go “Check this out! It’s new! It’s awesome! You should want it!” You have to say more than that. For example, if you want to push your latest novel, you can say “Chester Bennett was just an ordinary teenager with ordinary problems. That is, until he met Kaylie, a girl who was born into the wrong body and is on the run from the mobster parents she stole from. The adventure they go on together leads both teens to learning many uncomfortable secrets about themselves and each other, and teaches Chester what it truly means to love in Running in Cincinnati” (and that’s just something I made up on the spot. If you want to turn it into a novel, be my guest).

It also helps if you’re emphasizing why now’s a good time to buy. This is especially helpful during a sale. If you emphasize that your books are discounted or even free and that it’s better to get the books now because of these reasons, people will take notice. Of course, there’s the downside that you might not get as much back in sales as you did in spending money on the campaign, but if there are more people reading your books because they got them at a discount price and if a good number of them enjoy the books, at least some of them will review the books, tell their friends about them, and maybe buy future copies of your work.

And of course, you need to know whom you’re selling to. The reason why my last campaign was so successful was because I made sure as many people around the world as possible with the interests and hobbies I was targeting did see the ad. The result was a huge amount of people getting my books and even liking my Facebook page. So when selling, take advantage of the parameters you’re setting for the campaign. Even look in places you wouldn’t think of looking in (like I did when I decided to target Germany, India and Japan rather than just English-speaking nations). You never know who might want to check out your new book.

Oh, and use the Ads Manager page, which you can reach by finding it on the left side of your page. If you need to make any adjustments to your campaigns (and you will), the Ads Manager will allow you to do that, so don’t ignore it!

While it may seem like putting a lot of money into something that might not yield results, Facebook ads can be a lucrative means to reach readers if you allow them. You can start slow, doing one-day campaigns and seeing what the results are, seeing what works for you and what doesn’t. With any luck, it could lead to a few more devoted readers wanting to know what happens next in your latest series or to look and see what else you have available. Nothing wrong with that, right?

What’s your experience with Facebook ads, if you have any? What tips do you have for other readers?

Also, I’m happy to announce that, like I promised in my last article, I’ve set up a page called Conferences, Bookstores, & Other Resources with links to place like the Gulf Coast Bookstore that can be of service to you in promoting your works. Included on this page are stores, conferences, and websites that have the potential to be helpful for every indie author. You can check the page out by either clicking on its name here or you can find it at the top menu under “On Marketing & Promoting”. I will be steadily adding other entries to the lists there as I find them, so if you have any you’d like to recommend, leave a name, a description and links in a comment and I will put it up as soon as possible. Hope you all find it helpful!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Psychology of Writing & Publishing, Social Networking, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

CreateSpace’s New Distribution Options: Pros and Cons

Recently, CreateSpace added several new free distribution options to their distribution channels. This includes distribution to bookstores like Barnes & Noble and your local bookshop, academic institutions and libraries, and to CreateSpace Direct. These options, once available only to authors who were able to afford them, are now available to self-published authors with all sorts of incomes, writing styles, and fan followings.

Now there are definite perks to doing this. Authors would love more readers, and if they are able to reach readers in places previously unavailable to them due to monetary concerns, this can only be good for them. And bookstores, which have been suffering with the rise of the e-book and online distributors, will probably benefit being able to cater to the fans of authors whose works were before only available on certain online retailers. In a way, it’s a symbiotic relationship, both for authors and booksellers.

Not only that, but the books of self-published authors are sometimes rejected by libraries and academic institutions because they are self-publsihed in the first place, or their self-published status means that the books don’t come from certain distributors. If authors are able to get their works into libraries, that means people who don’t own e-readers or who can’t afford to buy books online can now read the books of self-published authors through this new distribution system.

And, using the expanded distribution channels means a potentially higher royalty rate for every copy sold.

However, there are drawbacks to this. Amazon, which owns CreateSpace and it’s print-on-demand services, determines minimum prices for all works published through them. They calculate these minimum prices by determining the length of the book, how much it’ll cost to print, how much they get from the sale of the book, and how much they need to give the author. Recently when I published my novel Reborn City, I saw that the minimum price they gave me was a little less than nine dollars, much higher than I’d expected. I wasn’t happy about it, but I decided to go with it and make the best of it.

When today I decided to try these expanded distribution options on RC, I found out that in order to use these expanded distribution channels, the list price would go up to at least thirteen dollars. In other words, the increase didn’t cost anything for the author, but it did cost extra for the reader.

I decided not to take these extra distribution channels because of the price hike it’d require. Some of my friends and family would not be able to afford a paperback copy because of a list price, or they’d be much more reluctant to buy it because is it not  their genre in addition to being over thirteen dollars. Plus, I’m the kind of guy who doesn’t want to make people pay too much for his work more than he wants them to actually read his work. Terrible character flaw, I know, but I live with it.

However that’s my own personal choice. If you wish to, go right ahead and sign up for these new channels. It’s your choice, which as I’ve said before is one of the best perks of self-pbulishing.

And who knows? You could see your sales go up dramatically, and your fanbase expand like a hot-air balloon. Not to mention the joy of telling friends and family that your work is now available in bookstores and libraries.  That’s always something to make you feel good. And for some books, the increase in the list price might not be too high, so if you have my problem with pricing books too high, it may not be so bad after all. I might still use these channels for my collection of short stories, which is already very low-priced.

What do you think of these new distribution options? Are you planning on use them? If so, why or why not?

*Note: Since this post’s publication, I’ve had a change of heart and I’ve decided to try distributing my books through these new channels in the hope of reaching more readers. Whether or not I’m successful, we shall see. Wish me luck, as well as everyone else using these options for the first time.

Categories: Amazon store, Author Platform & Branding, Book Pricing, Book Promotion, Business Plan, Createspace, Digital & ePublishing, Marketing & Promoting, Print-On-Demand, Self-Publishing, The Reader, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , ,

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