Posts Tagged With: exposure

Gulf Coast Bookstore: The First Bookstore For Indie Authors

Interior of Gulf Coast Bookstore

I meant to write this post last month, but my life has been petty insane these days, so this is the first opportunity for me to write something. Well, better late than never.

Gulf Coast Bookstore opened early last month as an independent bookstore dedicated entirely to self-published authors. Based out of Fort Myers, Florida, the store is owned by independent children’s author and illustrator Patti Brassard Jefferson and history author Timothy Jacobs. Their reasoning for opening this store is to give more indie authors a chance. Says Jacobs, “It’s just hard to compete with Stephen King or Dan Brown in a mega-bookstore that has tens of thousands of books for sale”. Hence they opened Gulf Coast when they had the chance.

Gulf Coast has a very interesting business model as well as being currently the only bookstore of its kind at the moment: authors pay a fee of $75 for set-up and three months worth of shelf-space (similar to what they’d have at a booth at a convention or a book-fair for a day) and they do the stocking and restocking. In return, authors get 100% returns on sales and can use the store for book signings, place bookmarks, business cards, or brochures with their titles (10 copies of one title or one copy of ten titles per author), and get featured on the store’s website. This allows Jefferson and Jacobs to run the store without having to hire too many staff or pay very big utilities.

The caveats, of course, are that there can only be a certain number of authors at any time, and that these authors must be from Fort Myers or the surrounding area. Still, it seems to work: there’s a growing list of authors whose books are featured in the store, spanning all genres and types, and it sounds like even as busy season has ended in Florida, people are still coming in to buy books.

Where will Gulf Coast Bookstore go from here? One can only guess, but hopefully it will continue to grow as a business and maybe start off a trend of locally-owned bookstores giving space for indie novelists of all types. I certainly wouldn’t mind that if that happened.

If you would like, you can check out Gulf Coast’s website here, as well as the Publisher’s Weekly article where Gulf Coast was featured.

 

At this time, I would like to make an announcement: as soon as possible, I will be setting up a new page on this blog where stores, conventions, and other resources like Gulf Coast will be listed for your convenience. Ruth has already sent me some possible additions to this page, so I’ll be adding hers with this. Can’t guarantee when this page will go up, I’m currently preparing to move for a new job, but as soon as it’s up, I’ll write a new post with a link to the page. Look forward to it!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , | 4 Comments

KDP’s New Age Range Features

I got an interesting email this morning over breakfast. Apparently KDP Amazon has added a new feature or two which is supposed to help market your e-books. You can now select an age-range and (if you’re marketing your books to schools) a grade-range for your works. The former goes from 0 to 18+, the latter from “Board books” and “Picture books” to “Teen and young adult chapter books”. The people who wrote the email recommend you generally space your minimum and maximum ages or grades within 3 to 4 years.

I have to say, it sounded intriguing and decided to try it. Neither the email nor the new options on KDP (listed where you can put and change your e-book’s general information) list how exactly these ranges help get your books to your customers, but I think Amazon probably knows the ages of its customers, and can target books to their customers based on age and past buying experiences. In any case, I thought I’d give it a try and see if anything happens.

The one thing I can see wrong with this new feature is that they don’t go higher than 18+ or “Teen and young adult chapter books”. It would be convenient to have options that go higher, seeing as 18+ is a pretty wide range and I’m sure plenty of people would like to put a range on their books that’s closer to college-level or higher.

Then again, this is the early stages of these options and there’s room for improvements. Maybe in a few months they’ll adjust the ranges to allow for more diverse ranges.

In the meantime, I’m looking forward to seeing how author’s book sales are affected by this. Will you be doing these age ranges? Do you see any problems with these new options? And do you think they’ll affect sales that much? Let me know, I’d love to hear your thoughts.

Categories: Amazon store, Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , ,

What’s The Most Important Lesson You’ve Learned: Words of Wisdom From Our Readers

About two weeks ago, Ruth and I asked you to send in your best advice on writing, editing, publishing, and marketing fiction. I am very pleased to say that nearly every day since my inbox has had wonderful messages from our many readers who were glad to send along their knowledge. Below you can see their comments, as well as wonderful pictures of them and their books. On behalf of the folks here at Self-Published Authors Helping Other Authors, we would like to thank you for your awesome contributions.

Here’s what our readers had to say:

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Write the story you want to write.  Be passionate, follow your heart, and ignore what others are writing.  Just be you.

Debbie Conrad

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Spell check. Spell check, spell check, spell check. After every draft, spell check. After every writing session, spell check. There are going to be things you missed, even if you think you haven’t; it’s just the way the mind works. Have you gone through five drafts with two meticulous editors, four former English teachers, eight hawk-eyed beta readers, and an incredibly observant slow loris? Spell check. You may only find six errors in eighty thousand words, but that’s six errors your readers didn’t find.

Spell check. Then, you won’t have to apologize.

B. Lynch

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Always read the proof! First time I self-published, the book manufacturer sent me a proof copy. I was so excited to see my work in print form, I didn’t take any time to read through it. Consequently, in the first 50 books I ever sold, there were all manners and sorts of typos and small things I hadn’t caught during my initial editing. Sometimes, once the work is in print, you see it with fresher eyes and can spot things missed during the initial editing rounds.

Dana Myles

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The most important lesson I’ve learned from self-publishing is; spellcheck is no substitute for a good editor. And a good editor is one that is first and foremost, a fan of your work.

Gwen Rhea

 

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Although it’s hard to pinpoint one specific thing about writing, publishing or marketing, I think I can safely say, the overarching key to feeling competant in this field is (drumroll please)……. NETWORKING! The more people you meet, the greater your pool of resources, knowledge, and promotion. Make friends. Know everyone in the business you can and genuinely care about them, honestly seek out their knowledge, and give them credit for anything you learn from them. Help promote them and they’ll help promote you. Network. It goes a long, long way in every avenue in writing.
G.M. Barlean
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Before you spend one dime, one minute, one ounce of energy on anything, whether it’s choosing a publisher, releasing your book, publicizing, advertising, marketing, do your research. At your fingertips is a vast information pool of success stories and failures. Tap into that to learn the best ways to publish and promote. Learn from others’ mistakes so you don’t repeat them. This will give you a leg up and pave the way for a better chance at success.
Eva Lesko Natellio
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No matter how tired you are of re-writing the ending or the tweaking the edits your editor gives you—do them with care and thoughtfulness. If you dash through them, or you’re simply freakin’ tired of working on the manuscript it WILL show up in the writing. You cannot fool readers. Put the work aside and do something else until you’re renewed enough to start again. It’s worth the wait.
BK Froman
Tenembras
I made so many mistakes on my first book. It wasn’t edited well, it had no promotion, I hadn’t research cover design enough, my website wasn’t up. The lack of editing was the worst; I had to put out a 2nd revision of The Distant Trees with corrections. Of course the reviews citing typos remained. I was in too great a hurry with excitement over publishing. With the subsequent books of the Elise t’Hoot series, I have been meticulous about multiple drafts, waiting a month, proofing, waiting, going through it again. I have a knowledgeable beta reader now, too, an English teacher. Then I revise as needed and do one more line edit start to finish. I still cannot afford professional ($1000 – $2000) editing  for each book in the series, but the amateur editing is far better now. Bottom line: Poorly edited books will haunt you.
Mary Ellen Wall
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Lots of people on the Internet offer their unqualified and/or overpriced services to self-publishing authors. Their best trick of all is getting you to pay for their advice on what you should do. Any failure to achieve what you want will be your fault. I haven’t subscribed to any of these services, but I see them everywhere, every day. Sad.
Ron Fritsch
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Before I published my book, I had this rather naïve idea that it would sell itself, that when people realize how good it was, they would buy it.   Once my book entered Amazon’s inventory, however, it became the proverbial needle in a haystack. I looked at and read other self-published books.   A few were not necessarily great stories, but the titles seemed to be everywhere. That’s when I learned that some of the books that rise to the top of popularity were there not necessarily because they were outstanding, but because they were backed by good marketing campaigns.  
Now that I understand that every book needs advertising, I’m budgeting time and money to market my book to improve its visibility.  I have found affordable advertising packages and blog tours, and I’m enjoying the new responsibility of being my book’s PR agent.
Amaia S. Li
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Using CreateSpace, which I adore, I was smart enough NOT to a) let them be the imprint instead of forming my own publishing company for 300 bucks (easy online), and b) not letting them supply ISBN number (which would be in their name), but supplying my own, Doing this retains 100% control and gives me piece of mind.
Rodney Richards
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When attending a local Sci-Fi & Fantasy convention , it’s always tempting to hide out in the video game, movie or board game rooms. (Especially when most of us who write are quiet folk who feel uncomfortable around large groups of people.) But when you do that, you waste a great opputunity to chat with fellow published writers! You never know what friendships you’ll make or pieces of advice you’ll get. I’ve made some lasting relationships from going to conventions and it helped a ton when I launched my first novel Blade Of The Broken… Don’t be afraid to mingle!
Jake Scholl
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The best advice I’ve learned from self-publishing is to just do it.  I took a “write-a-story-in-one-day” challenge, and from that I completed a short story.  With that, I loaded up to Amazon and *poof* I am a published author.  There’s so much talk about building your brand, having a platform, developing and maintaining a website, being active on social media and all that, but if you don’t have a book published, then why all the effort?  If people like you but have nothing to read, that’s a waste of potential.

That and find an editor.

DW Hirsch

Thanks once again to all our contributors for their wonderful advice. I hope we can do this again sometime and that you all find the advice above very helpful in your own writing. Have a lovely day, everyone.

[Editor’s Note: If you contributed have trouble viewing one of your photos or any other concerns, please let me know as soon as possible so I can rectify it. Thank you.]

 

Categories: From The Readers, General Writing | Tags: , , , , , , , , , , , ,

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