Posts Tagged With: promotion

Following Up on Submissions

The last time I posted an article, I wrote about submitting a short story to a magazine. And as promised, I’m following it up…with an article on following up on those submissions when a lot of time has passed.

Most magazines promise on their websites that they’ll get back to you on your submission in 2-6 months. What they don’t tell you is that work and submissions tend to pile up, especially when the magazine may be an operation run by only a few or even just one person. And imagine getting several submissions at the very least every month for short stories, articles, art pieces, and just about everything else under the sun. Your submission could be lost underneath all that.

So if you find a magazine has been taking its time getting to your submission, it can be helpful to send them an email and ask politely if your story has been looked at yet. Here’s what I normally put down in an email when I’m following up on a submission:

Dear [Insert magazine name here],

I am writing to follow up on my submission [insert story name here] which I sent in [insert how long ago or date you sent it in] to see if it is still being considered for publication. If you could please get back to me when it is convenient for you, that would be great, and thank you for your time and consideration.

Hoping you are well,

[Insert name, pen name if applicable, and contact information]

It’s also a good idea to attach your short story to the email in case it got lost somewhere among the submissions.

Normally a magazine will get back to you pretty quickly after this sort of email is sent. Even then though, it may take some time for the magazine editors to get back to you on your short story. If that’s the case, it may work in your favor to send an email every month or so inquiring about the status of your short story. That way it’ll stay in the forefront of the editors’ minds.

Also, remember to always be courteous and polite in your emails. They could just send you a form rejection letter right away, so the fact that they are taking the time to actually look at your story, no matter how long that time is, to possibly publish it is worth staying on the magazine’s good side. And when the magazine finally does take a look at your short story, no matter what the result is, be courteous and thank them for the time they took to read the story you sent them. That way, if you send them something in the future, they’ll be inclined to work with you and show you the same kindness and understanding you showed them.

Do you have any tips on following up on submissions?

Categories: Business Plan, Digital & ePublishing, General Writing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Basics, Short Stories, The Writer & Author, Traditional Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , | 2 Comments

Using The Audiobook Service ACX

I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.

However creating an audiobook can be difficult. In addition to a book to narrate, you need an actor to read your book aloud if you aren’t comfortable or able to do it, plus recording equipment, maybe an engineer, something to edit the book with, and then some! And that can run up in terms of costs.

As one might expect, there’s a service that tries to make the process cost-effective and easy to do. Audiobook Creation Exchange, or ACX, is a service through Audible.com, which in turn is owned by Amazon, aims to match authors and their books to producers so they can create the audiobook together. I heard about it from an acquaintance of mine who had her book turned into an audiobook and got interested in it. So after some research, I’m sharing with you how it works and if it can potentially help you gain a wider audience.

First, what exactly is ACX? Founded in 2011, ACX is kind of like a matchmaking/dating service with the goal of creating an audiobook. Anyone who owns the right to the audiobook of a novel (such as authors, editors, publishers, agents, etc) can go on and find audiobook producers (narrators, recording studios, engineers, etc) who would be interested in producing your audiobook. The video they have on their website (the link is below) claims that only 5% of authors get their books turned into audiobooks, so they’re trying to change that.

What do you do? If you decide to use ACX, you sign up for the service using your Amazon account. Then you search for your book through Amazon’s database. Create a Title Profile, which include a description of your book and what it’s about, as well as what you are looking for in a producer (gender, special talents or accents they can do, etc). You also must upload a short one or two page excerpt for producers to use.

What happens next is that producers will look for books that they may be interested in narrating (and hopefully they may decide to do yours if they come across it). Producers will audition by taking your excerpt and recording themselves narrating it, and then sending it to you. Once you have a few auditions, you can go over the auditions, as well as find out a little bit more about the producers auditioning for you. You can most likely find out acting and audiobook experience, hourly rate, and so on and so forth. If you find an audition you really like, you contact the producer and make them an offer.

What sort of offers are there? There are two sorts of offers you can make to a producer once you’ve made a decision, and knowing which one to use is very important, so consider them carefully before sending a producer an offer. These are the sorts of deals available:

  • Pay a flat out fee. This is where you pay for the production costs of the audiobook. Each producer has his or her own rates, and you pay that amount for every finished hour of audiobook there is (for example, if I have an audiobook produced of either of my novels and the finished product is eight hours long and my narrator charges one-hundred dollars per hour, I would pay $800). You pay this fee at the end of the production period when you have reviewed the final product and given it your full approval. The fees vary wildly between producers, usually somewhere between $50-$200 with the average being around $100. You can also negotiate rates with your producer on their rates. The upside of this is that you get all the royalties at the end of production of this and you can decide whether to do exclusive distribution rights (which means the audiobook can only be sold through Amazon, Audible, and iTunes and you gain 40% of the royalties) or non-exclusive rights (which means you can sell the audiobook through other distributors and receive 25% of the royalties through the companies listed above).
  • Royalty Share Deal. In this deal, you forego fees and instead agree to split the royalties of any sales with your producer. This deal is handy because you don’t need to pay any fees upfront. However you can only distribute your audiobook through Amazon, Audible, and iTunes with this option and you only get 20% of the royalties, with the producer getting the other 20%.

Most narrators do a combination of these methods, so you’re probably going to find someone who is willing to either of these methods. Once you’ve hashed out the details with your producer, you’ll send them the official contract, which says you’ll work together to produce the audiobook, and that Amazon can distribute it for seven years, which is how long the contract lasts.

What’s the process like? The production process takes about 3-8 weeks, depending on the length of the book and the producer’s schedule. The producer will upload the first 15 minutes of the audiobook to the ACX secure website for you to get a sample. If you don’t like it, you can stop the process there or start a dialogue with the producer to see what could be fixed. After that, the producer will upload the book chapter by chapter until the whole book is completed and the author approves the final product. Once that is done, the producer will upload the book onto Audible/Amazon/iTunes, and you as the rights holder will get a notification email.

What happens after the book is uploaded? Hopefully people will buy the audiobook. In any case, Amazon has a contract with you that allows them to distribute through them (exclusively or non-exclusively, depending on the deal you made) for 7 years. After that, you can take down the audiobook, decide to have a new version produced, or extend the contract for another year. As the rights holder, it’s all up to you.

What if I want to narrate the book myself? There’s a process for that where you can do that. Basically you produce the audiobook yourself and upload it onto ACX’s website. Makes giving an offer easier, from what I hear.

What if I decide at the last minute the whole thing’s a mess or I don’t want my book in audio form? Well, then you can cancel the contract. As the rights holder, it’s well within your rights to do so. However, if you do that you’ll have to pay a fee one way or another so that the producer can come out of this with something. Depending on what deal you took, you could pay up to 75% of the producer’s fees or $500 plus whatever costs the producer incurred for producing the book.

How do I design a cover? ACX has their own cover guidelines that are too much bother to go over here, so I’m linking the page that has the guidelines to this article. Once you have some idea of what they’re looking for, it’s up to you to create or find someone to create the cover according to these guidelines.

What’s a Bounty Payment? As I understand it, if a new buyer to Audible buys your audiobook, you get a $50 bonus from Audible. It’s a great bonus system, from what I’m told. It encourages authors to advertise about their audiobooks, so new listeners will be encouraged to get the audiobook through Amazon, Audible, and iTunes.

What countries is ACX available in? At the moment ACX is only available in the US and Great Britain, though ACX is hoping to expand to other countries soon, most likely Canada and other North American countries before becoming established elsewhere. So keep your eyes peeled if you want to do an audiobook through ACX.

How much will my audiobook cost to buy? Depends on the length of the book in terms of hours. The more hours the book is, the more they charge. To guess at the price of your book, an hour of audiobook is about 9,300 words, so do some math and then visit ACX’s website and go to the price chart on the Distribution page to figure out how much your book will probably cost.

Should I do an audiobook? Well, that depends. Personally I’d recommend only going through the process if you feel there’s a demand for your audiobook. It’d suck to go through the whole production process and, whatever sort of deal you have with your producer, only receive a couple dollars here and there, or maybe nothing at all. So before deciding to try and produce an audiobook, see if there are a lot of people who’d want to buy an audio version of your book, and how much they’d be willing to pay for it.

 

There’s a lot of potential in audiobooks, no matter how you look at it. Perhaps your book will be read by a great many in audio form, if you decide to go this route e to produce it.   Jut make sure you feel that it’s right for you, for your book, and that there is a demand for your audiobook before you do so.

Has anyone here used ACX before? What was your experience like? What tips do you have for authors considering using it?

And here’s the link to the website if you want to do more research on your own.

Categories: Amazon store, Author Platform & Branding, Book Formatting, Book Promotion, Marketing & Promoting, Publishing Trends, Writing as a Business, Writing Partnerships | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Business Cards and Bookmarks

Not too long after my most recent book Snake came out, I designed and ordered my first set of business cards, which arrived in the mail not too long afterwards. The pictures below show both the front and the back of the business cards. (I’m sorry if the photos are blurry; my camera’s old, so sometimes getting a close-up on something blurs the shot).

business card 1

business card 2

I received 250 cards, which I’ve been giving out to anyone I think might be interested. I like to think that they’ve helped boost sales a tiny bit, because I’ve had a few sales since I got them (though I doubt the download from the UK has much to do with the business cards). I thought that since my business cards were doing so well, I’d write an article about designing and ordering your own cards to promote your writing. I also plan to include bookmarks in this article, as the places that print business cards also usually print bookmarks if you ask them to.

This brings me to my first point:

1. Find out what your local options are. Some of you may have local print shops who can create your cards and bookmarks for you. It’s sometimes easier to do local anyway, because you can go and pick them up yourself and work with the people at the shop. However, if it’s an independent print shop, the prices might be a little more expensive, so make sure to compare prices before choosing a place to print your cards or bookmarks. Staples and Kinko’s also make some very good cards, and their prices are usually a little more competitive. And if there’s nothing in your area, you can always go online. I got my cards off of VistaPrint, and they did a very good job for a good price, if you ask me, and they make a whole bunch of other products besides business cards and bookmarks.

2. Choose a design that fits you. A business card or bookmark should have the same sort of feel as the work you write, rather than just being a plan white piece of paper or having a picture of a bunch of books on a shelf. Think of it as selecting a cover for your book: you want it to reflect the tone, atmosphere, and characters of the story. So let your bookmarks and business cards reflect what you write. If you are a sci-fi writer, maybe you should do something with aliens or machines. If you do romance, maybe something with hearts and different hues of red and pink. Whatever it is, make sure it works.

3. Make sure all relevant information is on your cards. Name, blog address, Facebook page, Twitter handle, YouTube channel, Reddit username. If you got it, make sure it’s on the card somewhere. If you have an email where fans can reach you, or even a phone number if you’re comfortable with it, include that too (if you have or have had or think you might have obsessed fans, I’d avoid the phone number though). And if there’s room, include the names of some or all of your books. If you have too many to fit on a single card, include maybe the most recent ones, or the most popular ones. And that brings me to my next point:

4. Update as soon as there’s something to update. Got a new book out? Or maybe you’ve started a new page on a new social media platform? Time to start a new card. Yes, it’s a little bit of a hassle, but in the end, it’s a little less annoying than having to say “Oh by the way, I also recently started a page on so-and-so website/published a new book called this-and-that.” And having it on the card helps to keep it in mind for the person you give said card to. Updating them regularly also gives you the chance to try different designs and configurations for your cards (when I update them, I want to customize mine to have one of my photos from the Paris Catacombs on them. I think that’ll be very fun to do, as well as give people an idea of what sort of stories I tend to write).

5. Include a quote or something about yourself as well. On my business cards, I have a short, two-sentence paragraph describing the sort of stories I write. Doing quotes on bookmarks are especially effective, especially if the bookmark is being used to promote a new book. However, should you pick a quote, make sure it is a particularly powerful one that will entice the reader to actually check out the rest of the book. Just putting any old quote on that bookmark just doesn’t do the trick like a quote that is full of mystery and only offers a small peek into the whole story.

6. Finally, be frugal and generous with your cards and bookmarks. What this means is that you should try to give them out to as many people as you can, but try to make sure to give them to people you think would really want to read your books. It’s not an easy thing to do at first–you want to let anyone and everyone know about your work, and you never know who might be a reader–but you get good at it after a while. I learned how to do it while trying to get people interested in my meditation group at the Asian Festival last year (though that’s a story for another time).

Do you have business cards for your writing? Have they been effective?

What advice do you have on making and designing business cards?

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

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