Posts Tagged With: Writer

My Experiments with Facebook Ads

For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own conclusions about these features, but for those who haven’t, I’m presenting my findings in case you decide to try Facebook ads and want some advice or testimony before starting.

And if you don’t know much or at all about this feature, let me tell you about it. The Ads feature of Facebook is a way for people with businesses or Facebook pages to build followings and even sell their products. Setting up an ad campaign is very easy: you write the ad and then once you’ve finished, you can set a target audience based on criteria such as age range, country, and interests or hobbies. You then set for how long you want the ad campaign to run (five days, a week, two weeks, etc), and how much you want to pay. I generally recommend between ten and twenty dollars a day. As how many people you reach depends on your daily budget, this price range guarantees you’ll reach a bunch of people.

Once you’ve finished setting everything, you click “Done” and send the ad off to be approved. Usually this takes no more than a half-hour or an hour. Once your ad is approved, you let Facebook do the rest. It bases its algorithms on who it shows your ad to based on the parameters you sent, and then people start noticing it. Some, though not many, even click on it.

I ran three different ad campaigns through Facebook. Here were the results:

  1. Blog Campaign: In this campaign I gave a link to my blog. I wasn’t trying to sell anything, just get people reading. Of the nearly seventeen-thousand reached, only about one hundred clicked on the link, which led to a slight increase of readership on my blog. Didn’t get any new comments or likes or followers, but it was still a noticeable increase, small as it was. Spent a little over $41 over five days.
  2. Reborn City Campaign: This time around, I was trying to see how effective an ad campaign was at selling books, so I picked my most popular one, my sci-fi novel Reborn City, and aimed it at fans of science fiction, particularly dystopia fans. Reached a little over twelve-thousand people, but only about 140 followed the link to RC‘s Amazon page. Of these 140, no one seemed willing to pay the full price for a print or e-book copy of RC, sadly. Spent about $70 over the course of a week.
  3. The Big Birthday Sale: With this campaign, I had a bit more success than the previous two campaigns, which I did in honor of my 22nd birthday. For five days, all my paperbacks were marked down, and all e-books free-of-charge, and each day I ran a new ad campaign, each one lasting a day, advertising the sale. I also expanded the criteria to include more people, leading to buyers from seven different countries. All told, I reached a staggering sixty-thousand people and managed to sell or download nearly twelve-hundred books. Although I didn’t make as much money (especially with the e-books) it was enough to know that people were downloading and reading my books. In addition, I received a huge boost in the number of likes on my Facebook page, going from 140 likes to nearly 400, most of them from India! All told, I’m pretty satisfied with how this campaign went, spending $65 total.

From these experiences, I’ve gained some insight into what makes a Facebook ad work. Firstly, it helps to be very specific with what you’re pushing. You can’t just go “Check this out! It’s new! It’s awesome! You should want it!” You have to say more than that. For example, if you want to push your latest novel, you can say “Chester Bennett was just an ordinary teenager with ordinary problems. That is, until he met Kaylie, a girl who was born into the wrong body and is on the run from the mobster parents she stole from. The adventure they go on together leads both teens to learning many uncomfortable secrets about themselves and each other, and teaches Chester what it truly means to love in Running in Cincinnati” (and that’s just something I made up on the spot. If you want to turn it into a novel, be my guest).

It also helps if you’re emphasizing why now’s a good time to buy. This is especially helpful during a sale. If you emphasize that your books are discounted or even free and that it’s better to get the books now because of these reasons, people will take notice. Of course, there’s the downside that you might not get as much back in sales as you did in spending money on the campaign, but if there are more people reading your books because they got them at a discount price and if a good number of them enjoy the books, at least some of them will review the books, tell their friends about them, and maybe buy future copies of your work.

And of course, you need to know whom you’re selling to. The reason why my last campaign was so successful was because I made sure as many people around the world as possible with the interests and hobbies I was targeting did see the ad. The result was a huge amount of people getting my books and even liking my Facebook page. So when selling, take advantage of the parameters you’re setting for the campaign. Even look in places you wouldn’t think of looking in (like I did when I decided to target Germany, India and Japan rather than just English-speaking nations). You never know who might want to check out your new book.

Oh, and use the Ads Manager page, which you can reach by finding it on the left side of your page. If you need to make any adjustments to your campaigns (and you will), the Ads Manager will allow you to do that, so don’t ignore it!

While it may seem like putting a lot of money into something that might not yield results, Facebook ads can be a lucrative means to reach readers if you allow them. You can start slow, doing one-day campaigns and seeing what the results are, seeing what works for you and what doesn’t. With any luck, it could lead to a few more devoted readers wanting to know what happens next in your latest series or to look and see what else you have available. Nothing wrong with that, right?

What’s your experience with Facebook ads, if you have any? What tips do you have for other readers?

Also, I’m happy to announce that, like I promised in my last article, I’ve set up a page called Conferences, Bookstores, & Other Resources with links to place like the Gulf Coast Bookstore that can be of service to you in promoting your works. Included on this page are stores, conferences, and websites that have the potential to be helpful for every indie author. You can check the page out by either clicking on its name here or you can find it at the top menu under “On Marketing & Promoting”. I will be steadily adding other entries to the lists there as I find them, so if you have any you’d like to recommend, leave a name, a description and links in a comment and I will put it up as soon as possible. Hope you all find it helpful!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Psychology of Writing & Publishing, Social Networking, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , | 26 Comments

“Hey, That’s My Idea!”: When Works of Fiction are so Similar You Want to Sue

This morning an interesting story showed up on my Facebook feed: Joss Whedon, creator of Buffy the Vampire Slayer and director of the Avengers movies, was hit by a lawsuit over alleged copyright infringement. In the lawsuit, an author by the name of Peter Gallagher (not the actor) alleges that Joss Whedon and the film company Lionsgate, among others, stole the idea for the 2012 movie Cabin in the Woods from his own self-published novel The Little White Trip: A Night in the Pines, which he first put out in 2006. Apparently both the book and the movie have similar premises (spoiler alert!): a bunch of teens go hang out for the weekend in an old cabin, they’re attacked by monsters, and they find out they’re subjects in a horror-film scenario run by a strange organization or group. Gallagher also says that several of the characters in both works have similar names and personalities. No word yet on what the defendants in the case say or whether the lawsuit will actually go through or be thrown out of court (for the full story, click here).

Strangely enough, something similar happened to me last year. I was on Facebook and I saw on my news feed that a movie company that produces really interesting horror movies was getting ready to release a new film and had just uploaded its first trailer online. When I read the synopsis of the movie and saw the trailer, I was instantly reminded of a short story I wrote back in June 2013, one with an eerily similar premise and which I plan to expand into a novel when I get a chance. I will admit, the thought to sue did cross my mind.

But I didn’t. This was partly because I’d never published the short story. I’d sent it to a friend who recommended I expand it and I did speak of it one or two times on my blog, but beyond that it’s been languishing on the shelf until I feel it’s time to start expanding it. It’s a little too much to suppose that they somehow found a single post on my blog back in 2013 or maybe even hacked my flash drive and used that material to create their movie. That sounds more like a conspiracy theory or something.

Not only that, but I felt that what I was going for with my story set it apart enough from the movie in question that I didn’t need a lawsuit. And finally, I’m just finishing up my undergraduate degree. I have no time and none of the expenses for such a lawsuit, even if I was inclined for one.

But just because I didn’t feel that copyright infringement had happened here doesn’t mean it never happens. There are quite a few cases where judges have found that movie producers or book writers or TV showrunners have owed someone money over a possible infringement. Some ways to prevent yourself from being caught in either the plaintiff’s or defendant’s side include, of course, to seek out every copyright protection you can get. For example, with every book I publish I make sure to send it to the US Copyright Office first. I know, technically publication or sending it to myself in the mail is considered copyright enough, but it helps to have federal protection.

Another thing to do is, if you suspect that someone’s infringed on your copyright, that you do as much research as possible. See if you actually have something to worry about. Also remember that there are plenty of stories that have similarities (like Olympus Has Fallen and White House Down have similarities, for example), so keep that in mind while you research. It could turn out your work and the work you’re researching only has a few similarities, and the ones there are just the kind anyone could come up with.

But if there’s enough resemblance that you can’t pass it off as just a few coincidences, then perhaps you might want to see if a few more people see the resemblances. If they see them too, then maybe you should consider consulting a lawyer.

Of course, I am no lawyer and I’ve never had to worry about this. If anyone has experience with this subject, please let us know your story and tell us what happened. We’d love your feedback.

In the meantime, I’ll keep an eye on this Whedon-Gallagher story and see how it turns out. Because this could be our story. Anyone of us could go through this, as any one of us could have a copyright infringement lodged against our own properties simply to con us or someone could steal our works and sell them for their own profit. And we need to watch so we know how to fight it and keep it from happening to us.

Categories: Copyright, General Writing, Publishing Basics, Self-Publishing, The Writer & Author, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , ,

What’s The Most Important Lesson You’ve Learned: Words of Wisdom From Our Readers

About two weeks ago, Ruth and I asked you to send in your best advice on writing, editing, publishing, and marketing fiction. I am very pleased to say that nearly every day since my inbox has had wonderful messages from our many readers who were glad to send along their knowledge. Below you can see their comments, as well as wonderful pictures of them and their books. On behalf of the folks here at Self-Published Authors Helping Other Authors, we would like to thank you for your awesome contributions.

Here’s what our readers had to say:

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Write the story you want to write.  Be passionate, follow your heart, and ignore what others are writing.  Just be you.

Debbie Conrad

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Spell check. Spell check, spell check, spell check. After every draft, spell check. After every writing session, spell check. There are going to be things you missed, even if you think you haven’t; it’s just the way the mind works. Have you gone through five drafts with two meticulous editors, four former English teachers, eight hawk-eyed beta readers, and an incredibly observant slow loris? Spell check. You may only find six errors in eighty thousand words, but that’s six errors your readers didn’t find.

Spell check. Then, you won’t have to apologize.

B. Lynch

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Always read the proof! First time I self-published, the book manufacturer sent me a proof copy. I was so excited to see my work in print form, I didn’t take any time to read through it. Consequently, in the first 50 books I ever sold, there were all manners and sorts of typos and small things I hadn’t caught during my initial editing. Sometimes, once the work is in print, you see it with fresher eyes and can spot things missed during the initial editing rounds.

Dana Myles

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The most important lesson I’ve learned from self-publishing is; spellcheck is no substitute for a good editor. And a good editor is one that is first and foremost, a fan of your work.

Gwen Rhea

 

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Although it’s hard to pinpoint one specific thing about writing, publishing or marketing, I think I can safely say, the overarching key to feeling competant in this field is (drumroll please)……. NETWORKING! The more people you meet, the greater your pool of resources, knowledge, and promotion. Make friends. Know everyone in the business you can and genuinely care about them, honestly seek out their knowledge, and give them credit for anything you learn from them. Help promote them and they’ll help promote you. Network. It goes a long, long way in every avenue in writing.
G.M. Barlean
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Before you spend one dime, one minute, one ounce of energy on anything, whether it’s choosing a publisher, releasing your book, publicizing, advertising, marketing, do your research. At your fingertips is a vast information pool of success stories and failures. Tap into that to learn the best ways to publish and promote. Learn from others’ mistakes so you don’t repeat them. This will give you a leg up and pave the way for a better chance at success.
Eva Lesko Natellio
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No matter how tired you are of re-writing the ending or the tweaking the edits your editor gives you—do them with care and thoughtfulness. If you dash through them, or you’re simply freakin’ tired of working on the manuscript it WILL show up in the writing. You cannot fool readers. Put the work aside and do something else until you’re renewed enough to start again. It’s worth the wait.
BK Froman
Tenembras
I made so many mistakes on my first book. It wasn’t edited well, it had no promotion, I hadn’t research cover design enough, my website wasn’t up. The lack of editing was the worst; I had to put out a 2nd revision of The Distant Trees with corrections. Of course the reviews citing typos remained. I was in too great a hurry with excitement over publishing. With the subsequent books of the Elise t’Hoot series, I have been meticulous about multiple drafts, waiting a month, proofing, waiting, going through it again. I have a knowledgeable beta reader now, too, an English teacher. Then I revise as needed and do one more line edit start to finish. I still cannot afford professional ($1000 – $2000) editing  for each book in the series, but the amateur editing is far better now. Bottom line: Poorly edited books will haunt you.
Mary Ellen Wall
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Lots of people on the Internet offer their unqualified and/or overpriced services to self-publishing authors. Their best trick of all is getting you to pay for their advice on what you should do. Any failure to achieve what you want will be your fault. I haven’t subscribed to any of these services, but I see them everywhere, every day. Sad.
Ron Fritsch
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Before I published my book, I had this rather naïve idea that it would sell itself, that when people realize how good it was, they would buy it.   Once my book entered Amazon’s inventory, however, it became the proverbial needle in a haystack. I looked at and read other self-published books.   A few were not necessarily great stories, but the titles seemed to be everywhere. That’s when I learned that some of the books that rise to the top of popularity were there not necessarily because they were outstanding, but because they were backed by good marketing campaigns.  
Now that I understand that every book needs advertising, I’m budgeting time and money to market my book to improve its visibility.  I have found affordable advertising packages and blog tours, and I’m enjoying the new responsibility of being my book’s PR agent.
Amaia S. Li
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Using CreateSpace, which I adore, I was smart enough NOT to a) let them be the imprint instead of forming my own publishing company for 300 bucks (easy online), and b) not letting them supply ISBN number (which would be in their name), but supplying my own, Doing this retains 100% control and gives me piece of mind.
Rodney Richards
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When attending a local Sci-Fi & Fantasy convention , it’s always tempting to hide out in the video game, movie or board game rooms. (Especially when most of us who write are quiet folk who feel uncomfortable around large groups of people.) But when you do that, you waste a great opputunity to chat with fellow published writers! You never know what friendships you’ll make or pieces of advice you’ll get. I’ve made some lasting relationships from going to conventions and it helped a ton when I launched my first novel Blade Of The Broken… Don’t be afraid to mingle!
Jake Scholl
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The best advice I’ve learned from self-publishing is to just do it.  I took a “write-a-story-in-one-day” challenge, and from that I completed a short story.  With that, I loaded up to Amazon and *poof* I am a published author.  There’s so much talk about building your brand, having a platform, developing and maintaining a website, being active on social media and all that, but if you don’t have a book published, then why all the effort?  If people like you but have nothing to read, that’s a waste of potential.

That and find an editor.

DW Hirsch

Thanks once again to all our contributors for their wonderful advice. I hope we can do this again sometime and that you all find the advice above very helpful in your own writing. Have a lovely day, everyone.

[Editor’s Note: If you contributed have trouble viewing one of your photos or any other concerns, please let me know as soon as possible so I can rectify it. Thank you.]

 

Categories: From The Readers, General Writing | Tags: , , , , , , , , , , , ,

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