Posts Tagged With: Writing Tips

My Experiments with Facebook Ads

For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own conclusions about these features, but for those who haven’t, I’m presenting my findings in case you decide to try Facebook ads and want some advice or testimony before starting.

And if you don’t know much or at all about this feature, let me tell you about it. The Ads feature of Facebook is a way for people with businesses or Facebook pages to build followings and even sell their products. Setting up an ad campaign is very easy: you write the ad and then once you’ve finished, you can set a target audience based on criteria such as age range, country, and interests or hobbies. You then set for how long you want the ad campaign to run (five days, a week, two weeks, etc), and how much you want to pay. I generally recommend between ten and twenty dollars a day. As how many people you reach depends on your daily budget, this price range guarantees you’ll reach a bunch of people.

Once you’ve finished setting everything, you click “Done” and send the ad off to be approved. Usually this takes no more than a half-hour or an hour. Once your ad is approved, you let Facebook do the rest. It bases its algorithms on who it shows your ad to based on the parameters you sent, and then people start noticing it. Some, though not many, even click on it.

I ran three different ad campaigns through Facebook. Here were the results:

  1. Blog Campaign: In this campaign I gave a link to my blog. I wasn’t trying to sell anything, just get people reading. Of the nearly seventeen-thousand reached, only about one hundred clicked on the link, which led to a slight increase of readership on my blog. Didn’t get any new comments or likes or followers, but it was still a noticeable increase, small as it was. Spent a little over $41 over five days.
  2. Reborn City Campaign: This time around, I was trying to see how effective an ad campaign was at selling books, so I picked my most popular one, my sci-fi novel Reborn City, and aimed it at fans of science fiction, particularly dystopia fans. Reached a little over twelve-thousand people, but only about 140 followed the link to RC‘s Amazon page. Of these 140, no one seemed willing to pay the full price for a print or e-book copy of RC, sadly. Spent about $70 over the course of a week.
  3. The Big Birthday Sale: With this campaign, I had a bit more success than the previous two campaigns, which I did in honor of my 22nd birthday. For five days, all my paperbacks were marked down, and all e-books free-of-charge, and each day I ran a new ad campaign, each one lasting a day, advertising the sale. I also expanded the criteria to include more people, leading to buyers from seven different countries. All told, I reached a staggering sixty-thousand people and managed to sell or download nearly twelve-hundred books. Although I didn’t make as much money (especially with the e-books) it was enough to know that people were downloading and reading my books. In addition, I received a huge boost in the number of likes on my Facebook page, going from 140 likes to nearly 400, most of them from India! All told, I’m pretty satisfied with how this campaign went, spending $65 total.

From these experiences, I’ve gained some insight into what makes a Facebook ad work. Firstly, it helps to be very specific with what you’re pushing. You can’t just go “Check this out! It’s new! It’s awesome! You should want it!” You have to say more than that. For example, if you want to push your latest novel, you can say “Chester Bennett was just an ordinary teenager with ordinary problems. That is, until he met Kaylie, a girl who was born into the wrong body and is on the run from the mobster parents she stole from. The adventure they go on together leads both teens to learning many uncomfortable secrets about themselves and each other, and teaches Chester what it truly means to love in Running in Cincinnati” (and that’s just something I made up on the spot. If you want to turn it into a novel, be my guest).

It also helps if you’re emphasizing why now’s a good time to buy. This is especially helpful during a sale. If you emphasize that your books are discounted or even free and that it’s better to get the books now because of these reasons, people will take notice. Of course, there’s the downside that you might not get as much back in sales as you did in spending money on the campaign, but if there are more people reading your books because they got them at a discount price and if a good number of them enjoy the books, at least some of them will review the books, tell their friends about them, and maybe buy future copies of your work.

And of course, you need to know whom you’re selling to. The reason why my last campaign was so successful was because I made sure as many people around the world as possible with the interests and hobbies I was targeting did see the ad. The result was a huge amount of people getting my books and even liking my Facebook page. So when selling, take advantage of the parameters you’re setting for the campaign. Even look in places you wouldn’t think of looking in (like I did when I decided to target Germany, India and Japan rather than just English-speaking nations). You never know who might want to check out your new book.

Oh, and use the Ads Manager page, which you can reach by finding it on the left side of your page. If you need to make any adjustments to your campaigns (and you will), the Ads Manager will allow you to do that, so don’t ignore it!

While it may seem like putting a lot of money into something that might not yield results, Facebook ads can be a lucrative means to reach readers if you allow them. You can start slow, doing one-day campaigns and seeing what the results are, seeing what works for you and what doesn’t. With any luck, it could lead to a few more devoted readers wanting to know what happens next in your latest series or to look and see what else you have available. Nothing wrong with that, right?

What’s your experience with Facebook ads, if you have any? What tips do you have for other readers?

Also, I’m happy to announce that, like I promised in my last article, I’ve set up a page called Conferences, Bookstores, & Other Resources with links to place like the Gulf Coast Bookstore that can be of service to you in promoting your works. Included on this page are stores, conferences, and websites that have the potential to be helpful for every indie author. You can check the page out by either clicking on its name here or you can find it at the top menu under “On Marketing & Promoting”. I will be steadily adding other entries to the lists there as I find them, so if you have any you’d like to recommend, leave a name, a description and links in a comment and I will put it up as soon as possible. Hope you all find it helpful!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Psychology of Writing & Publishing, Social Networking, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

What’s The Most Important Lesson You’ve Learned: Words of Wisdom From Our Readers

About two weeks ago, Ruth and I asked you to send in your best advice on writing, editing, publishing, and marketing fiction. I am very pleased to say that nearly every day since my inbox has had wonderful messages from our many readers who were glad to send along their knowledge. Below you can see their comments, as well as wonderful pictures of them and their books. On behalf of the folks here at Self-Published Authors Helping Other Authors, we would like to thank you for your awesome contributions.

Here’s what our readers had to say:

AMZDEBBYCONRAD8 (1)

Write the story you want to write.  Be passionate, follow your heart, and ignore what others are writing.  Just be you.

Debbie Conrad

11040031_10152842272034234_773784495_n

 

Spell check. Spell check, spell check, spell check. After every draft, spell check. After every writing session, spell check. There are going to be things you missed, even if you think you haven’t; it’s just the way the mind works. Have you gone through five drafts with two meticulous editors, four former English teachers, eight hawk-eyed beta readers, and an incredibly observant slow loris? Spell check. You may only find six errors in eighty thousand words, but that’s six errors your readers didn’t find.

Spell check. Then, you won’t have to apologize.

B. Lynch

0716142029

Always read the proof! First time I self-published, the book manufacturer sent me a proof copy. I was so excited to see my work in print form, I didn’t take any time to read through it. Consequently, in the first 50 books I ever sold, there were all manners and sorts of typos and small things I hadn’t caught during my initial editing. Sometimes, once the work is in print, you see it with fresher eyes and can spot things missed during the initial editing rounds.

Dana Myles

1152px-Nikolaus_krampus

The most important lesson I’ve learned from self-publishing is; spellcheck is no substitute for a good editor. And a good editor is one that is first and foremost, a fan of your work.

Gwen Rhea

 

Thorns-FINAL

Although it’s hard to pinpoint one specific thing about writing, publishing or marketing, I think I can safely say, the overarching key to feeling competant in this field is (drumroll please)……. NETWORKING! The more people you meet, the greater your pool of resources, knowledge, and promotion. Make friends. Know everyone in the business you can and genuinely care about them, honestly seek out their knowledge, and give them credit for anything you learn from them. Help promote them and they’ll help promote you. Network. It goes a long, long way in every avenue in writing.
G.M. Barlean
the+memory+box+-+ebook+high-res+final
Before you spend one dime, one minute, one ounce of energy on anything, whether it’s choosing a publisher, releasing your book, publicizing, advertising, marketing, do your research. At your fingertips is a vast information pool of success stories and failures. Tap into that to learn the best ways to publish and promote. Learn from others’ mistakes so you don’t repeat them. This will give you a leg up and pave the way for a better chance at success.
Eva Lesko Natellio
LIghtsTwoPan_Amazon (1)
No matter how tired you are of re-writing the ending or the tweaking the edits your editor gives you—do them with care and thoughtfulness. If you dash through them, or you’re simply freakin’ tired of working on the manuscript it WILL show up in the writing. You cannot fool readers. Put the work aside and do something else until you’re renewed enough to start again. It’s worth the wait.
BK Froman
Tenembras
I made so many mistakes on my first book. It wasn’t edited well, it had no promotion, I hadn’t research cover design enough, my website wasn’t up. The lack of editing was the worst; I had to put out a 2nd revision of The Distant Trees with corrections. Of course the reviews citing typos remained. I was in too great a hurry with excitement over publishing. With the subsequent books of the Elise t’Hoot series, I have been meticulous about multiple drafts, waiting a month, proofing, waiting, going through it again. I have a knowledgeable beta reader now, too, an English teacher. Then I revise as needed and do one more line edit start to finish. I still cannot afford professional ($1000 – $2000) editing  for each book in the series, but the amateur editing is far better now. Bottom line: Poorly edited books will haunt you.
Mary Ellen Wall
PVR+front+cover (1)
Lots of people on the Internet offer their unqualified and/or overpriced services to self-publishing authors. Their best trick of all is getting you to pay for their advice on what you should do. Any failure to achieve what you want will be your fault. I haven’t subscribed to any of these services, but I see them everywhere, every day. Sad.
Ron Fritsch
thenightofthemoonserpent_amaiasli (1)
Before I published my book, I had this rather naïve idea that it would sell itself, that when people realize how good it was, they would buy it.   Once my book entered Amazon’s inventory, however, it became the proverbial needle in a haystack. I looked at and read other self-published books.   A few were not necessarily great stories, but the titles seemed to be everywhere. That’s when I learned that some of the books that rise to the top of popularity were there not necessarily because they were outstanding, but because they were backed by good marketing campaigns.  
Now that I understand that every book needs advertising, I’m budgeting time and money to market my book to improve its visibility.  I have found affordable advertising packages and blog tours, and I’m enjoying the new responsibility of being my book’s PR agent.
Amaia S. Li
Episodes_FrontCoverOnly_9-15-13 (1)
Using CreateSpace, which I adore, I was smart enough NOT to a) let them be the imprint instead of forming my own publishing company for 300 bucks (easy online), and b) not letting them supply ISBN number (which would be in their name), but supplying my own, Doing this retains 100% control and gives me piece of mind.
Rodney Richards
JakeScholl (1)
When attending a local Sci-Fi & Fantasy convention , it’s always tempting to hide out in the video game, movie or board game rooms. (Especially when most of us who write are quiet folk who feel uncomfortable around large groups of people.) But when you do that, you waste a great opputunity to chat with fellow published writers! You never know what friendships you’ll make or pieces of advice you’ll get. I’ve made some lasting relationships from going to conventions and it helped a ton when I launched my first novel Blade Of The Broken… Don’t be afraid to mingle!
Jake Scholl
IMG_4018 (1)

The best advice I’ve learned from self-publishing is to just do it.  I took a “write-a-story-in-one-day” challenge, and from that I completed a short story.  With that, I loaded up to Amazon and *poof* I am a published author.  There’s so much talk about building your brand, having a platform, developing and maintaining a website, being active on social media and all that, but if you don’t have a book published, then why all the effort?  If people like you but have nothing to read, that’s a waste of potential.

That and find an editor.

DW Hirsch

Thanks once again to all our contributors for their wonderful advice. I hope we can do this again sometime and that you all find the advice above very helpful in your own writing. Have a lovely day, everyone.

[Editor’s Note: If you contributed have trouble viewing one of your photos or any other concerns, please let me know as soon as possible so I can rectify it. Thank you.]

 

Categories: From The Readers, General Writing | Tags: , , , , , , , , , , , ,

Short Stories That Are Too Short

Last semester I took part in a creative-writing class of about seventeen people, including our instructor. This class taught me many things about writing and gave me several new insights into my craft as well as many new tools to write more compelling and interesting stories. It also gave me a few ideas for articles, such as this one:

My classmates and I each had to turn in three short stories during the semester (two original short stories and one edited story). A few times people turned in stories that were really short and just had the barebones of a story. There were numerous reasons for why one or another student would turn in stories like that, with very little meat to it if any. Usually it was something along the lines of having their deadline sneak up on them and rushing to get something written and printed before class (I remember one girl was actually stapling the typo-plagued copies of her story together in the first few minutes of class before she turned it in. She later said that she’d rushed to get the story done, and had spent the first hour or so just wondering what the first few words should be. We all laughed at that, mostly because we’d all been there at one point or another).

However while other students were pressed for time, one or two said they were afraid that if they wrote anything longer it would be too long! When we heard this, we often told the student that their fear of making the story too long had actually made it far too short.

I’ve always defined a short story as between a thousand and ten-thousand words. This leaves a lot of room to work with, even for authors such as myself who are better suited to more expansive works like novels. Yet a lot of authors fear that getting close to twenty-five hundred words is going too far, getting too long, crossing into a territory reserved only for longer projects. Why?

I think it might have something to do with magazines and getting published in them. Many magazines, especially ones that pay, have a maximum word-limit, usually around five-thousand words or so. This creates pressure on the author who wants to be published. They want a wonderful and engaging story but at the same time they’re hampered by the feeling that they can’t go over a certain word limit or they won’t get published in this or that magazine. Even self-published authors aren’t immune to this: many indie authors write stories and send them out to magazines, often to get people to read their work, along with maybe a desire for income and maybe a small wish to show the critics of self-publishing that we can get published in the same magazines as traditional published authors and still have quality work.

The thing is, a story is going to be the length it needs to be. You can’t help it. Twice I’ve thought up and even written short stories that turned out that they needed to novels. And even when a short story manages to stay a short story, I find that a story that needs to expand to four or five thousand words or more is going to expand that length. As much as you try, you won’t get it down to twenty-five hundred without sacrificing quality. At least, not very easily.

I usually end up writing short stories between four and five thousand words. In fact, I try to make sure they stay that length. I’ve tried for shorter but that usually doesn’t happen, and longer stories do sometimes happen, though they often get shorter when I start to edit. The thing is, these stories are going to be as long as they need to be and sometimes you have to accept that. If you want to write a story that’s shorter than what you usually write, do it more as an exercise, as a way to get better at saying something in less words than normal. Don’t feel like you have to make a story shorter, but just try and see if you can. And if you can’t, don’t feel disappointed about it. Just meant that story wasn’t meant to be that short.

And if you’re worried about getting published, there are plenty of magazines, anthologies, contests, and podcasts that accept longer short stories and even short novelettes. Just do your research, you’ll find them. Or don’t go looking for them at all, but try and put together a collection of short stories. You have full creative control then and can make your stories whatever length you desire.

Or perhaps short stories aren’t your thing. They’re certainly not my area of expertise, though that hasn’t stopped me from trying. Either way, there’s nothing to be ashamed of. Plenty of authors don’t do short stories and they’re excellent. Just stick to your area of strength and see what amazing stuff you can do there.

But if you do endeavor to create amazing short stories, just remember not to let the length of your story become an inhibition and a drag rather than a tool for successful writing. As I and my classmates have learned, length is important, but it’s by far not the most important thing to keep in mind. That would be the story itself.

 

On an unrelated note, thanks to Ruth Ann Nordin for the new background on this site. I was kind of attached to the old one, but I like what’s here now. It’s warm and welcoming, if you ask me.

Categories: General Writing, Psychology of Writing & Publishing, Short Stories, The Writer & Author | Tags: , , , , , , , , , , , , ,

Blog at WordPress.com. The Adventure Journal Theme.

Follow

Get every new post delivered to your Inbox.

Join 4,219 other followers

%d bloggers like this: