I posted this over on the AIA, but I thought I would post it here as well.
So you’ve done your homework, you’ve found a review site, with a reviewer who is a perfect fit for your book, only it’s a site with multiple reviewers – and you can’t request a particular reviewer. Still, logic dictates that the one reviewer who would be interested in your book will be the one who takes it or is given it (depending on how the site works). But, what happens when this logical course isn’t followed? In other words, what do you do when the review coordinator sends you a message and says “so and so will be reviewing your book… blah blah blah” and – surprise – it’s not only NOT the reviewer that would probably like it, but, even worse, it’s not a good fit for this new reviewer at all.
Do you go ahead and send the book (paperback, which you paid for and also pay postage) to someone who probably is not going to like it and will probably give it a bad review, on the teeny, tiny off chance that you’re wrong and they really WILL like it? Or do you send back a polite note that says “sorry, I don’t think I want my book reviewed by so-and so because I really don’t think it’s their cup of tea”? Which of these is the correct thing to do?
I will add to this, that I went with the first option, and it didn’t work out well. But, would the second work any better? Or would it just insult and/or irritate the reviewers and/or review staff? Any feedback on this would be wonderful.