Guest Post: I’ve Finished My Novel… But What Should I Call It?

Have you considered who your target audience is for the book you’re writing? Do you believe your book has the potential to reach the masses? Does your book have the potential to make hundreds of thousands of dollars? If your answers to these questions seem to be doubtful, then don’t fret. Hold your head up, believe in yourself, and take a look at the following pieces of advice.

Who Are They?
When you come up with an idea to write a book, think about your target demographic. Are they of a certain income-bracket, race, religion, culture or even country? Truly consider this question and develop your title according to who your reader is. Keep in mind that most people are only concerned with what makes them either happier or wealthier or with what they’ll find challenging or thought provoking. Don’t think of these traits as selfish — this is a part of our nature as humans. We are wired to consume, need, give and question something. Why do you think most self-help books do so well on the market? Especially with the current economy we all are living in, it’s important for many of us to make changes. As a new author, we want to challenge ourselves; we are entrepreneurs.

What Works Best
It’s all right to question if your book has major potential. It’s always good to start out slow and careful with your first published work. You’ll have to consider which printing method you’d prefer — will you distribute your book digitally? Or will you find a local printer and bookbinder? Or will you use a larger printing service? Self-publishing can be a cheaper and quicker way of distributing your work — it can also require a significant personal investment. You’ll have to decide what’s going to work best for you.

Marketing 101
The internet has thousands of links that will give you info to help you publish your book. Consider an online forum for writers. Most of the people on the forums are currently writing a book or even have published works. They’re advice will be so valuable, you’ll even be able to use it for your future work. You will save money by marketing yourself. Create a website, a business page on Facebook, LinkedIn, Twitter and other social networks. This will open the door for many potential customers and networking possibilities. Set up an account with Writer’s Digest and Reader’s Digest; you can meet mentors, peers and even people with which you can collaborate on future projects on these sites. The Internet can bring you a wealth of information.

Focus your talent
As a new writer, you may find that you’re all over the place. There’s nothing wrong with having many desires, ideas, or even wanting to have different works published. However, if you’re a new writer, stay focused on your current topic. If your book is a new topic to you, do as much research as you possibly can. Ask lots of questions, read everything you get your hands on and take notes everywhere you go. Interview professionals in the field or about the said topic. You can never do enough research when you’re writing a book. It will pay off in the end.


Lindsey Graham loves to write and learn about the publishing industry. She is a contributing writer at


  1. Strayer says:

    For two self pub ebooks, my reader is four years old or a bit younger. The titles for those was easy. For the adult book, that was finished a few years ago and I will self pub as an ebook, I changed the title. I only went around in circles for three days. Made the cover and I’m satisfied with it.
    I do visit writer’s sites and it has been a boon for me. One I have been with for a bit of time is great and the forum is good. When I asked questions about formatting for ebooks, I got great answers.
    I was on Linkedin for years. Last week, I deleted my account.
    The writer’s groups aren’t helpful. Some are nothing but self promotion.
    One group had read a comment I had written and they launched into gossip central. What they wrote was negative and untrue. I did leave a comment on a newer post to remove those comments.
    I saw that I wasn’t getting anywhere with Linkedin and the gossip experience was disheartening.
    One thing about research is that readers know a lot and they get irritated if something is wrong in a book.

  2. Some of the writer’s groups tend to be a time drain, I’ve found. It’s finding what works with you and running with it.

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