One of the most mysterious subjects I’ve every tried to find information on was the Author platform. There is a plethora of information on what it is and some articles on creating one, but they’re really vague. I’m sure my list isn’t much better, but I thought I would introduce you to the mystery that is the author’s platform.
While the below points are great ideas for getting you started, there are the few authors who take it too far. They stalk their readers, sending meaningless newsletters and emails inviting them to buy their book, or join their group, or come to their signings, when the reader doesn’t do what they want, they become belligerent. This is not the norm. My favorite authors follow the points below.
1. Author/Product Branding
There are two ways to do branding, you can brand your books or you can brand your author name. I suggest branding your author name over your books. It means less work later.
Figure out which you want to do. Now write down your goals for your books and your author name. What do you want your author’s name to mean to others. What genre do you plan to write and what books do you plan to write under that name. Do you plan to put everything under one name or have pen names for your other books and do you plan to share that name.
2. Create a Writer’s Website
Once you figure out your brand, create a website to encompass that brand. Website design in as important as your book covers. Keep it up-to-date. Be sure to make it inviting, presentable, and easily navigated. This will be some people’s first contact with you and you’ll want to make a great impression. A website allows people to find you 24/7 and it doesn’t need sleep.
3. Email promotion
This is my least favorite unless it’s used for newsletters and blog subscriptions. Email promotion gives you a way to promote you writing business, connect with your network, and provide great content for your readers. However, if you flood people’s inbox with static information that doesn’t benefit them in some way, they will move on.
Everyone has their ideas of what authors do all day. A blog can be used to reach out to, promote your latest book, enhance your online presence, and get you name out there. The best way to do this is comment on blogs that interest you, but that is an article for another day.
The best advice I’ve heard on blogging is to create entertaining, helpful content. Many writer’s create writing blogs, which while interesting to writer’s will probably turn the non-writer reader away. Think of your readers and create content for them too.
5. Social Networking
If you are out to get numbers, you’ll miss the opportunity to make friends, and possibly ostracize your fans; however, if you are out to make friends, you’re not going to have time to write. You need a healthy balance.
6. Newsletters and E-zines
Offer a free author’s newsletter that offers important information about your books as well as your writing. I’m not sure about you, but when I subscribe to a newsletter or blog, I don’t subscribe to be bombarded by emails geared toward selling their book. As a rule of thumb, if it annoys you, it will annoy your reader and they will drop you for a less intrusive author. Don’t be pushy.
In the next few days, we’re going to go into greater detail on each of these points. Now you don’t need all six of these to create a successful platform as an author. But a few would help. Anyone want to add any more tips to creating an Author Platform?