This post is inspired by Seth Godin’s article “Is everyone entitled to their opinion?”
On the internet, there’s a lot of buzz. Everyone has an opinion, but are their opinions right for you? Should you take their advice?
When looking at someone’s advice, take a look at their record. Can they back up their opinion with results? Do the authors or marketing “experts” out there telling you how to sell your book have sales to back up their methods? Check their sales rankings where they sell books. If someone is telling you marketing techniques that work and if they aren’t selling their own books, then just how well do you think that advice is going to work for you? Now, if you can find someone who does successfully sell who has the same advice, then it’s worth taking note. But I suggest following the person who has the sales record to back themselves up because the sales record is proof of their expertise on a subject.