For new authors, a great deal of marketing is needed in order to gain popularity. If the public doesn’t know who you are, how are they to buy your book? As the Internet has made it easier for authors to publish their works, it has also made it easier to gain popularity from downloadable content such as eBooks. However, the marketing doesn’t stop at offering digital copies of your material. A great deal of work needs to be put in to gain the respect of the reading community. There are ways to help your reputation grow aside from physical appearances at book signings or ads on the Internet.
There have been many writers who have found a wondrous opportunity to promote their works in order to generate sales and acknowledgement. Online locations that offer eBooks to users, such as Amazon.com, allow the author to set the prices of the digital download. While some may be reluctant to drop the price to a certain degree, there is a great deal of logic to promoting a free download of your eBook. You don’t have to keep the digital content as free forever. You just need it to increase your notoriety.
Systems used by such companies as Amazon.com display eBooks that are the most popular. As free eBooks are downloaded quite regularly, these websites record the amount of times each own is accessed. The more times it has been downloaded, the popular the eBook becomes. After a certain amount of time, your once unknown eBook can rise to levels that are equal to some of the most popular authors in the world. Once this rating has been established, you simply change the book from being a free download to a retail copy. Theoretically, this will drive your eBook to make more money in the long run as its popularity has already been established.
Not every eBook can experience this kind of growth, however. Reviews and content will still play a pivotal role in how well the population accepts your material. If you produce a substandard eBook, you could still feel the brunt of negative reviews. As many eBook buyers take popular vote and consensus into consideration before spending money on the digital copy, your book could still be less valuable than you’d like.
Offering a free “limited time” download of your eBook is akin to the free samples you see at grocery stores. Although the download of an entire book is more than merely a sample, it helps create popularity. While reviews can help increase the sales of your eBook, it is the word of mouth aspect that can help propel your name as a competent writer. Multiple blogs dedicated to book reviews could display your work without you spending a single dime for marketing simply because someone really enjoyed the experience of reading the material.
If you think about the amount of money you spend on a marketing campaign, is it really that different than sacrificing the sales of your eBook for a few weeks? If the material is well written and accepted by many readers, the amount you sacrifice during your free download campaign could be small compared to how well the sales could do after driving the popularity up. Your goal is to promote awareness of your eBook, and what faster way is there than to offer a free digital copy?
Ken Myers is the founder of http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.