Developing a Strategy for What You Write and A Publishing Schedule

Your goals for writing should help you develop a strategy for what you write and establishing a publishing schedule.

If you are writing solely for yourself, then there’s no need for you to read further. ¬†You are free to write whatever you want and publish anytime you want. ūüėÄ

If, however, you are writing for yourself and others or for others, then this post is for you.

The first step is to figure out what you are going to write.

This depends on who you are writing for. ¬†Who is your audience? ¬†Pick some self-published and traditionally published books that are selling well in the area you want to write. ¬†Then list down common things that are in all or most of the books. ¬†For example, let’s look at romance. ¬†The most basic element in a romance is the happy ending. ¬†Dividing it down to Regencies, I’ve noticed scandals do pretty well or there is a rake who will be reformed before the book is over. ¬†Those aren’t the only common elements in popular Regencies, but there is definitely a preference for those things that Regency lovers enjoy. ¬†Another thing you might look at is heat level or violence level. ¬†Is it PG, PG 13, R? ¬†A Christian romance noted for its G or PG content will not appeal to the romance reader who prefers R content. ¬†This is why you not only look at the overall genre but you break it down into subcategories within the genre and pick out similarities in those.

Once you have listed 3-5 common elements that you have noticed in the books you want to write, think of ways you can incorporate them into your book. ¬†This is not taking someone else’s idea and rewriting it. ¬†This is taking basic components that can’t be copyrighted and making a plot around them.

For example, if you decide to write a Regency, then you’ll want to pick out a couple of things that might make the story more likely to appeal to your target audience. ¬†(Understand, of course, that doing this doesn’t guarantee a certain number of sales but it might help your book be more appealing to your audience. ¬†There is never a guarantee of sales, no matter what you do.) ¬†Anyway, back to the Regency example. ¬†Let’s say the writer picks out 3 common things: a scandal, a rake who will be reformed, and a happy ending. ¬†The writer then sits down and picks out, “What will be the scandal?” Then the writer decides, “Who is my rake? ¬†What made him that way? ¬†How will the heroine reform him?” And finally, “How will these two get a happy ending?”

All I did in the example above was take the common trends in popular books in a particular genre and apply elements in it that I could incorporate into my own story. ¬†This way, I do have a unique story, but I am also keeping my audience in mind. ¬†So I’m able to write for myself and for them.

The second step is to figure out a publishing schedule.


Unless you’re publishing books, you’re not going to have the chance to make money. ¬†This doesn’t mean you sacrifice quality or skimp on editing. ¬† What it means is you get serious about writing. ¬†The only way a book is going to get written is for you to sit down and write. ¬†And yes, I know this is easier said than done. ¬†There are days when I don’t get much more than a couple sentences down. ¬†Sometimes I have to sit down for 15 minutes and write down anything because writing is like pulling teeth and I have to force it. ¬†It’s not fun. ¬†But I’ve learned the muse is fickle and you can’t wait until you’re “in the mood” to do it. ¬†This is why I reward myself for writing on those days with a something I like.

Write whenever you can.

I understand how hard it is to write when you have no set routine. ¬†As much as I’ve tried to set a routine, I just haven’t been able to do it. ¬†Just because I work at home, it doesn’t mean those around me leave me alone. ¬†I am bombarded with stuff all the time. ¬†Some people can do a routine and do very well at it. ¬†Others just write whenever they have a moment to spare. ¬†I am the “moment to spare” kind of writer. ¬†I start first thing in the morning and stop in the early evening. ¬†Throughout the day, I’m taking care of the family, doing the chores around the house, and trying to work in emails and blog posts. ¬† Write however and whenever you can.

The next book is the best marketing tool you control.

Depending on how fast you can write and get a book edited, you may not be able to publish as often as another writer. ¬†That’s fine. ¬†Do the pacing that works best for you. ¬†Just understand that if you’re not getting a book out, it’s going to be harder for people to remember you for when your next one comes out. ¬†Social networking has its place, but I still think the best marketing tool an author has is the actual book. ¬†The percentage of people who buy and read books is higher than the percentage who pal around with authors on a social networking site.

How often to publish depends on your situation but try to keep it consistent.

I read a blog post years ago that said you need to publish four books a year to maintain a living as a writer. ¬†I don’t know if that’s true or not. ¬†It would depend on how well your books sell. ¬†A book that hits the top 100 paid in any store is going to go further than four books that only sell one copy a month. ¬†But my thinking is that having a couple books out a year will increase your chances of getting noticed and retaining your current fan base than if you only did 0-1 book a year. ¬†Something new helps remind people you are still out there and will keep them searching for new books. ¬†Email lists are good for that, too.

I would suggest whatever publishing schedule you choose, that you make it as consistent as possible. ¬†Some people write an entire trilogy and then publish one book a month. ¬†Nothing’s wrong with that. ¬†Some people publish every six months. That’s fine too. ¬†I tend to publish whenever I have a book ready, and since my average is six books a year, that’s doable because of how many I have going out annually. ¬†If you only publish once a year, maybe choose a particular month so your readers get used to looking for your newest book around that time of year. ¬†Maybe you can send out teaser scenes or character interviews once a month to remind people you’re working on the next book in the meantime if you don’t publish frequently.

Categories: Book Promotion, Business Plan, General Writing, Genres, Schedules & Routines, Social Networking

Guest Post: When is Self-Publishing Right for you? by Angelita Williams

More books are now self-published than are published the old-fashioned way. However, most of these fall into the ‚Äúlong tail‚ÄĚ category, and the marketing muscle of the traditional houses is still the best guarantee of a top seller. Traditional publishing still may be a realistic or desirable option for your books, or it may not. Some types of titles are naturally better for self-publishing. Others fit well enough into well-established market niches that a company might be glad to take them on. Whatever the case, let‚Äôs take a look at a handful of the genres and situations that are most conducive to the self-publishing approach:

1. Niche nonfiction

Is your book strictly for snail collectors? War of 1812 buffs? Gay albinos? Then self-publishing is almost certainly the way to go. Reaching micro-targeted constituencies will require a different type of marketing, largely internet-based, one that the gigantic dinosaurs of the industry haven’t figure out how to do particularly well anyway. But if you can reach the other 2,000 people who are interested in your topic, you’re golden.

2. Romance

Romance readers are the most voracious readers alive, in terms of volume. I’ve known some who read two books a day. They’re willing to try new writers, new publishers, or no publisher at all, as long as you deliver on the conventions of the genre. Obviously, this sector has taken a big leap lately, exemplifying the future of publishing with 50 Shades. While the crossover appeal that all the publishers are cashing in on may fade, this audience will always be there.

3. Regional titles

Let‚Äôs face it: Big Publishing has an insular New York attitude. If your book‚Äôs primary appeal is going to be to people in your own area anyway, there‚Äôs not really much reason to focus on landing that national publishing deal. This will be on you — to get the community‚Äôs attention and spread awareness of what you have to offer — but as with the niche hobby subjects, that crowd is there for you, if you can reach it (but in this case, more in-person and through local media).

4. Poetry

Many great poets have self-published over the centuries. Poetry often appeals to a niche crowd of literati who have no use for mass opinion or marketing, but know the good stuff when they read it, and its reputation spreads by word of mouth. Because there’s little commercial potential to begin with, there isn’t as much stigma attached to self-publishing among poets the way there is in literary fiction.

Those are just a few of the most promising scenarios for self-publishing, but there are many more, from paranormal thrillers to technical textbooks. Ultimately, it comes down to making a strategic choice regarding what‚Äôs best for your work and how you want it to be distributed. Whether ‚Äėtis nobler in the mind to suffer the slings and arrows of outrageous rejection letters, or to take arms against a sea of traditional publishers and by opposing, end them…that, as the man said, is the question.


Angelita Williams is a freelance writer and education enthusiast who frequently contributes to She strives to instruct her readers and enrich their lives and welcomes you to contact her at if you have any questions or comments.



Categories: Genres, Self-Publishing, Traditional Publishing

Guest Post: Thinking Out of the Box ‚Äď Gear Up your Freelancing Career by Ana Thames

Freelancing jobs are a good way to help individuals earn from their home. They might come as a necessity for the ones who cannot go out and work in the actual work places or can be an added option to earn the extra bucks in leisure time. Huge freelance options are available with many fields, whether it is finance, IT, literature or any other arts related field, research and development of many possible areas. Freelancing jobs also pay well and there are many in the world who take freelancing as their full-time careers.

If you wish to take freelance assignments as well, all you need is a good resume directed towards freelancing. You might very well know that resumes play a very important role in getting an interview call in a traditional job offer. In freelancing, the right resume will help you in getting you noticed by prospective job-providers, so that you would be contacted to discuss further proceedings. A bad resume would not even help you get noticed and so it is necessary that your resume is directed towards your goal of getting noticed in the eyes of prospective employers.

Other than the common requirements of a resume in general, like making it precise, direct, clear, putting all the necessary information but still keeping it short, avoiding grammatical mistakes, using simple language and other well-known facts, a freelancer resume should especially stand out strong on some specific fronts. These areas are the keyword density in the resume, your skills section, prior experiences section and the file format you are using to create the resume.

Following are some tips and tricks that can help you to make a strong resume, basically concentrating on these important areas and helping you in achieving your freelancing job aspirations:

  • Make it keyword oriented: Putting in the right keywords would help the resume surface over the keyword filtering search engines mostly adapted by job seekers these days. Having the right keywords is as important as putting skills and responsibilities in resumes; just as they grab the attention of the hiring manager, keywords grab attention of the software that can filter in or filter out your resume.
  • Use a standard file format: Make sure to use a file format that is supported by all operating systems over the world, so that you resume is readable. If the operating system that supports the file format of your resume is not available with the prospective employer, you would lose that chance, as simple as that.
  • Exemplify your job specific skills: Demonstrate the essential job related skills you possess and the educational qualifications that have helped you gain them. You can also mention any other licenses or certificates you have to make the recruiters understand that you educationally qualify for the applied job.
  • Mention prior experiences: Any prior experiences, full-time, part-time or freelance should be mentioned. They show that you have the working knowledge of the field where the job is being aspired.


Author Bio: Ana Thames is a career counselor and loves writing. It’s her hobby and passion. You can view career tips with resume samples¬†and interview tips at¬†

My interests

Categories: Genres, Writing as a Business | Tags: , ,

Blog at

%d bloggers like this: