Publishing Trends

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Publishing Trends, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

Categories: Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Trends, Schedules & Routines, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , ,

Where to Publish (For New Writers Who Are Looking to Self-Publish)

Below is a video Janet Syas Nitsick and I did on publishing, specifically self-publishing.  The question came in, “What places can an author publish his book?” In this video, we answer this, but I’ll include the highlights below so you can read it instead if you wish.

There are two main options you have when you self-publish.  

1.  KDP Select (which means you can only publish through Amazon).

Amazon has a program called KDP Select which is exclusive.  It means you can’t publish anywhere else.  (You can, however, publish your paperback in several places.)  This exclusivity applies to the ebook.  And you must be exclusive with Amazon for three months.  After that, you can upload your book to other sites.

When you enter Amazon Select, your book will be automatically put into Kindle Unlimited (KU), which is a subscription service that allows people who pay for it to borrow KU books.  If someone reads 10% of the book, that counts as a borrow.  Each borrow doesn’t earn the same as a sale.  For example, if your book is $2.99, you will make 70% off that sale.  When your book is borrowed, you get a portion of whatever Amazon has decided to put into the pot for the month.  So if Amazon decided the pot is going to be $3 million, it will divide up that $3 million with all the borrows that were made on Amazon that month.

There are pros and cons to the Select approach.

Pros include: Amazon gives preference to these books.  For example, the book will come up more easily in searches.  Borrows count toward sales ranking, which can also help toward better exposure.  It is only three months, so you don’t have to be locked in for a long time.

Cons: While some books do well in Select, not all of them do.  It’s not a guaranteed ticket to instant sales/exposure.  In my opinion, this is not a good long-term plan.  The best strategy for a career as a self-published author is to be diversified.

You have to decide which is best for you.

2.  You publish on Amazon, Barnes & Noble, Kobo, iBooks, Smashwords, D2D, etc…

You can upload directly to Amazon (via KDP), Barnes & Noble (via Nook Press), Kobo (via Writing Life), and iBooks.  I believe you can publish directly to Scribd, too.

What I do is use Smashwords to publish my books onto the channels they offer.  I don’t use them for Amazon, but I do use them for Barnes & Noble, Kobo, iBooks, Baker & Taylor, Library Direct, Page Foundry, Overdrive, Flipkart, and Scribd.   Now, I have published some books directly to Barnes & Noble and Kobo.

You can also use D2D (Draft 2 Digital) to publish to various sites, but I haven’t used them and have no experience with them.  What I do know is that unlike Smashwords, you can’t sell on D2D.  Smash words will allow you to sell books (and yes, it’s not a whole lot you’ll sell there).  But D2D is pretty much a middleman to get your books from your computer to the other retailers.

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No matter what option you choose, something to keep in mind is that the average author is not going to have instant success.  I understand it’s easy to think there’s some magic formula you can use and make a living right away.  But the truth is, for most writers it will take hard work and persistence to pay off.  You will need to improve your storytelling ability while you’re also improving your promotional techniques.

The self-published author wears many hats.  You’re not only writing a book, but you also have to take care of the cover, format it for ebook and/or paperback, publish it, and then promote it.  If you need help with formatting or covers, here’s a link at Smashwords to help you find people who can help you with these things.

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Are there any questions you have or experiences you want to share with publishing?  The more input we have, the better we can all learn.  There might be something I missed. 🙂

Categories: Publishing Basics, Publishing Trends, Self-Publishing

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