P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Publishing Trends, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

When Should You Release a New Book?

Recently I wondered what the best time to release a new book was. Obviously you would want to release something scary prior to Halloween, something romantic right before Valentine’s Day, something full of snow and holiday cheer right before Christmas, etc. But what about the rest of the year? Are there days that are lucky for self-published authors? Is there a time of year that can help you get more copies into people’s hands? I was determined to find out.

Now despite my best efforts, I only have three books out at the moment (though I am working on getting more out soon), so I couldn’t rely on just my own experience ot answer this question. So when in doubt, I do what I normally do: ask the writing groups I belong to on Facebook. The answers I got were quite informative.

Of course there were the tips to release seasonal stuff around their seasons, but there was a ton more advice that I found quite interesting. One author’s observations was that people prefer introspective works in the summer (makes sense, seeing as I just read Go Set a Watchman) and mysteries and thrillers in the fall (that is when JK Rowling is releasing her next detective novel). Another author liked to follow the movie release schedule, releasing books whenever there’s a movie coming out in the same genre as his book. He also felt that people prefer laughter in winter months, “light and airy reads” in spring, adventure stories in the summer, and scary stuff in autumn.

Probably the most helpful advice I got from a woman who had recently read an article on the subject (which I wish I had a link for, but so far I have been unable to find the article). According to the article she read, the best time of year to run a promotion was the two weeks after Christmas. According to her, something about a free or discounted book after the holidays gets people buying, and that allowed her to retire from her day job and pick up writing full-time (which is something I’ll have to try).

Some other tips she gave included:

  • The best days of the month to release a book is between the 7th and the 14th.
  • If you’re self-publishing, don’t release your book on a Tuesday, because most big publishing houses release on Tuesday and you’d be in direct competition with them (wish I’d known that when I released my second novel). Instead, try to release on the weekend if you want good sales. Those days seem to be good days to publish for independent authors.
  • And if you’re trying to hit some bestseller list, release on Sunday or Monday. According to industry data, that’s a good time for self-published authors.

The one thing that all these authors seemed to agree on is that there was never a bad time to release a book. It was never directly stated in any of the comments I got, but it seemed to be implied. Sure, apparently Tuesdays might not be the wisest day of the week to release a book, but other than that there aren’t any days or times of the year when authors will doom themselves publishing a book.

And you know, I can’t help but see that as a good thing. Just means there are plenty of opportunities for authors to publish their books and maybe pull out a bestseller from them. And we all want that for our books, don’t we?

Does the advice here match your own experiences with publishing?

What advice do you have on the best time to publish a book?

Categories: Book Promotion, Business Plan, Digital & ePublishing, Marketing & Promoting, Psychology of Writing & Publishing, Publishing Trends, Schedules & Routines, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , ,

Gulf Coast Bookstore: The First Bookstore For Indie Authors

Interior of Gulf Coast Bookstore

I meant to write this post last month, but my life has been petty insane these days, so this is the first opportunity for me to write something. Well, better late than never.

Gulf Coast Bookstore opened early last month as an independent bookstore dedicated entirely to self-published authors. Based out of Fort Myers, Florida, the store is owned by independent children’s author and illustrator Patti Brassard Jefferson and history author Timothy Jacobs. Their reasoning for opening this store is to give more indie authors a chance. Says Jacobs, “It’s just hard to compete with Stephen King or Dan Brown in a mega-bookstore that has tens of thousands of books for sale”. Hence they opened Gulf Coast when they had the chance.

Gulf Coast has a very interesting business model as well as being currently the only bookstore of its kind at the moment: authors pay a fee of $75 for set-up and three months worth of shelf-space (similar to what they’d have at a booth at a convention or a book-fair for a day) and they do the stocking and restocking. In return, authors get 100% returns on sales and can use the store for book signings, place bookmarks, business cards, or brochures with their titles (10 copies of one title or one copy of ten titles per author), and get featured on the store’s website. This allows Jefferson and Jacobs to run the store without having to hire too many staff or pay very big utilities.

The caveats, of course, are that there can only be a certain number of authors at any time, and that these authors must be from Fort Myers or the surrounding area. Still, it seems to work: there’s a growing list of authors whose books are featured in the store, spanning all genres and types, and it sounds like even as busy season has ended in Florida, people are still coming in to buy books.

Where will Gulf Coast Bookstore go from here? One can only guess, but hopefully it will continue to grow as a business and maybe start off a trend of locally-owned bookstores giving space for indie novelists of all types. I certainly wouldn’t mind that if that happened.

If you would like, you can check out Gulf Coast’s website here, as well as the Publisher’s Weekly article where Gulf Coast was featured.


At this time, I would like to make an announcement: as soon as possible, I will be setting up a new page on this blog where stores, conventions, and other resources like Gulf Coast will be listed for your convenience. Ruth has already sent me some possible additions to this page, so I’ll be adding hers with this. Can’t guarantee when this page will go up, I’m currently preparing to move for a new job, but as soon as it’s up, I’ll write a new post with a link to the page. Look forward to it!

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , ,

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