Writing as a Business

Don’t Feed the Trolls

Wow! It’s been ssssooooo long since I wrote a post here (looks like sometime in 2013), even though I’ve continued to lurk around checking things out.

For whatever reason I just got an image of Batman, or would that be Batgirl, slinking around?

Anyhoo, there are so many new people here that I feel the need to introduce myself again.

Hello! *dorky grin and wave* My name is Stephannie Beman, I’m a writer. I write books.

And yes, I’m this awkward in person, possibly even more so.

Actual picture of me so you know who you're talking too. :D

Actual picture of me so you know whose talking.

Okay, now that the introductions are out of way, we can focus on the important stuff. The reason I decided to break my long silence and write this post.

Storytime

Once upon a time, in a land not so far away, there lived a group of people terrorized by Trolls. These were not the normal kind of trolls with an ugly countenance, giant tusks, long claws, and sharp teeth. These Trolls were the covert kind. The ones that looked like everyone else, hiding in plain sight. It was only through their actions that the truth of what they were was revealed.

These nasty, mean, awful beasties thrive on stalking their prey, destroying lives, causing self-doubt, and ruining the dreams of the people. But then the people started to learn an important secret about the snarling creatures.

Don’t feed the Trolls. It only makes them stronger.

By feeding the trolls ego the people were giving the trolls what they wanted. Control. These people learned a few ways to weaken the noxious influences of the trolls in their lives by….


Knowing That It’s About Them

Those who go around behaving in an abhorrent manner that reminds you of a raging toddler in adult form are trolls and you should tell yourself that it has very little, or more likely, nothing to do with you personally. Yes, I know the attack was probably personal in nature, they usually are. But it’s not about you. It’s all about them. It’s about who they are, their past experiences, their unmet desires, their inability to communicate in positive ways, their fears. Anger is just fear indulged and magnified in an unhealthy and hurtful manner.

That Sometimes It’s About You

Yes, sometimes you did or said something to contribute to the incident. However, that doesn’t mean you are to blame. If you said or did something they didn’t agree with, they could have taken their mom’s advice and walked away without saying a word. Nothing says that anyone has to agree with everyone’s opinions, but the trolls are the ones that feel justified in pointing it out in great and insulting detail why you are wrong. They want you to see it their way because it is the ‘only way’. It doesn’t mean it’s the truth, or even your truth.

Some trolls find insult in the smallest things, like the woman who was angry at me for “destroying the Persephone myth” in one of my stories by not following the myth to a ‘T’. Not only did she point it out in great detail what I did wrong, but she brought a few of her friends along to do the same. At the time I was a newbie author who took what she said to heart and it crushed me.

Why? Because I was afraid that she was right about my ability to tell a good story, a deep-seated fear that was created long before she came along. I was afraid that everyone would hate the mythology that I created and that the books would fail miserably. I really had to take a good look at that fear and ask myself if it’s justified. Years later I can say, I told the story that I wanted, in the way I wanted to, and as a fiction writer it is my right to screw it up royally if I want.

Either Way, You’ll Never Know The Whole Truth

Even if you ask. There rarely is a good reason for trolls to do what they do. They are no better than the schoolyard bully trying to feel better about themselves or impress the other bullies by attacking “the little guy” to make themselves feel important

If some of the troll attacks I’ve had over the years are anything to go, it probably won’t make sense even if they tell you the problem they have with you. I’m still scratching my head over one woman’s scathing remarks over my author bio which I won’t go into detail other than to say that for two days she personally attack me and all those who commented on the blog post that had nothing to do with the bio. I came back from the weekend to 120 comments.

Years later, she apologized for her behavior and being curious as to what started it I asked her in the hopes of understanding why something so simple had set her off. It only triggered another bout of personal insults. Needless to say, I still don’t understand her reasoning and probably never will.

So Remember The 1/3rd Rule

When I was in the 2nd grade I came home crying because some of the girls didn’t want to be my friend because I wasn’t girly enough and I was kinda weird. My mother told me that there is no way to please everyone I met and to try would only twist me out of true. That rather than change to be their friend, I should surround myself with friends who loved me for who I am. I learned early that people will try to change those not like them and demand that they bend over backward to please them.

Later I learned the 1/3rd Rule. 1/3 of people you meet will love you, 1/3 of people you meet will hate you, and 1/3 of people you meet won’t care one way or the other about you. So I guess the question is, do you really want to spend your life trying to impress people only to fail? Or would you rather strive to impress the person you have to live with the most, yourself?

Because Resistance Is Futile

Yes, I love Star Trek. And I do use this phrase on my kids regularly, although the circumstances usually involve cleaning their rooms or doing their chores. Mom is the Borg and resistance is futile. You will be assimilated, kids.

Surprisingly, it also applies to trolls. You can’t change the minds of bullies. They will think what they want no matter what you do. Sometimes you can teach them a hard lesson, but I wouldn’t suggest it. It has the horrible potential of backfiring and causing you more harm.

No matter what you say or do, defending yourself against a bully will only makes things worse because if they don’t “hate” you for one thing, they will find another “fault” to hate about you. Haters hate.

And Hate Is Contagious

Trolls ‘hate’ you for anything and everything you do, and that hate can contaminate you if you let it in. If you aren’t careful their hatred might become yours. Don’t own that.

Hate is like an infection that spreads and consumes the person. A better use of your time would be to learn from what they say, and if changes need to be made (like improving my horrible grammar), then it is better to put energy into improving yourself rather than hating the trolls. It’s not like they care if you hate them, it only gives them more power.

Just Wait 24 Hours

Don’t respond to them. Stop responding to them. Ignore them.

If I learned one thing from the schoolyard, bullies hate to be ignored, and nothing angers them more than your apathy. It’s actually the perfect revenge. If you don’t feed the trolls, they’ll eventually lumber off in search of easier prey who will respond to them and feed their need for control and conflict.

Another thing I’ve learned over the years is that most things, even the vilest of rumors, die within 24 to 72 hours. It might be Hell during that time but there will always be juicer gossip for people to consume.

Or Delete Them

If it’s an offensive blog comment, delete the comment or post a note that their comment was “deleted for offensive behavior”. It sends a message to the other Trolls that see it that your blog isn’t their stomping grounds and their attacks will not be tolerated.

Regardless if you can delete them or not, don’t speak to people who are bad for you. You deserve better than their venom. They aren’t worth the breath, or words you’ll write, to answer them. Don’t become the thing you hate in the mistaken belief that you are combating them.

Either way, Don’t Respond to Them

I get the need to defend yourself by creating boundaries and lines that trolls can’t cross without consequences. I’m not saying ‘turn the other cheek’ or ‘let them use you as a doormat’, I’m suggesting fighting them in a way that hurts them most, by not giving them the attention they want.  I found that if I do or say something, even if it’s calm and rational manner, I’ll eventually say something they will later be use against me.

In the grand scheme, ignoring them and removing them from your life is the best advice I can give you.

Eventually, Time Heals all Wounds

Anger and hate ultimately passes if you let it and you will heal from what was said. In time, you might even be able to shrug it off as an unfortunate learning experience or laugh about “that one time when that one person told me…” or you could use that anger toward the troll in your next story. What better way to relieve the pressure then by using that energy to fuel your story? You can even make your troll into the villain and proceeded to kill them horribly and violently.

And yes, I am that vengeful. However, the idea came from other writers who have used strong emotions to create emotional charged scenes in their books and from time to time even immortalized their enemies by making them the villains in a story.😀


In Summary, Trolls are bad

Nothing makes their attacks right or excuse their behavior. Feeding the trolls makes it worse. Letting them into your lives is like bathing in toxic waste. You will not get superpowers. You will get burned. Keeping them around like allowing a feral Mountain Lion to sleep at the end of your bed. You’re likely to wake up one morning with a Mountain Lion gnawing on a body part. Really not smart.

Be smart. Don’t feed the Trolls.

Categories: The Reader, The Writer & Author, Writing as a Business | Tags: , , , , ,

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Publishing Trends, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

How I Could’ve Done A Better Sale

Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.

To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.

I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.

I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).

So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).

I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.

Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.

So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.

Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.

 

If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.

What tips do you have for a successful sale/ad campaign?

Categories: Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

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