Posts Tagged With: Amazon

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Publishing Trends, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

How I Could’ve Done A Better Sale

Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.

To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.

I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.

I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).

So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).

I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.

Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.

So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.

Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.


If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.

What tips do you have for a successful sale/ad campaign?

Categories: Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

Amazon Lowers Unlimited Payments

no moneyI don’t personally have anything enrolled in Kindle Unlimited (or Kindle Select, or anything else exclusive), so I can only share what I’ve read.

Apparently Amazon has expanded the Unlimited subscription service (which normally allows subscribed readers to read as many enrolled ebooks as they want for the $9.99 monthly fee) to India where they are only charging $3.00 a month to subscribers, meaning that authors will make less on an enrolled book read in India than if the same book was read in the United States or another country. (I don’t have Amazon’s numbers but I would guess since the fee is roughly 1/3 the cost of the normal subscription, reads would be worth 1/3 as well – again, this is only a guess on my part.)

If you don’t have many Indian readers, you may shrug and say “so?” But the worry of many indy authors enrolled in Unlimited is “What’s to stop them dropping the price to $3.00 everywhere?”  And then cutting the author’s paycheck. This is of especial concern when 1/3 of ALL authors already make LESS than $500 a year. 

The effects could be farther reaching than just author’s Amazon paychecks. As books are devalued – worth less to readers who are used to getting them for free – sales drop on all platforms. I’ve personally seen several reviews on Amazon that state something to the effect of “Wait until the book goes free” – as if the reviewer “knows” that ALL books will eventually be free. Mark Coker of Smashwords (who posted a very good blog about the Unlimited effect) quoted Randolph Lalonde who despite getting good reviews on his $2.99 to $3.99 books has gotten angry mail from people demanding that he make his books free. 

Am I advocating jumping ship from Amazon? No. I don’t advocate abandoning ANY platform.

Exclusivity is a personal decision for an author, and while I refuse to ever do it, someone else may be happy that way – and that’s great. What I think is sad, however, is how many authors I’ve spoken to who AREN’T happy but feel like they have no choice. “Amazon is the biggest.” That’s true, but Amazon is only the biggest because we make them the biggest – not just as readers (quick, and be honest, where do you buy books at?) but as authors. When we list our links most of us (myself included) list Amazon first. We submit books to email lists that cater exclusively to Amazon links.  When we post a link on our twitter profile (or our tweets) we use the Amazon link rather than a personal webpage that has links to all retailers. And I know, if I’m in a hurry in an email message or Facebook comment, I will ONLY give someone the Amazon link because I think “It’s the biggest. Everyone buys there”. Much like reading Twilight, we’re all doing it because “everyone else is” – and everyone else is because that’s where all the links point – that’s where the top link is, that’s where we’re told is the best place to go – either literally or subliminally.

If you’re happy reading Twilight (and some people are – there’s nothing wrong with that!), then you should keep doing it – stay exclusive and post Amazon links everywhere. But, if you’re only doing it because “you have no choice” or “everyone else is”, remind yourself that you DO have a choice. Either way, go check out Mark Coker’s great article. 

Categories: Amazon store, Book Pricing, Digital & ePublishing | Tags: , , , , ,

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