My Experiments with Facebook Ads

For the past couple of months, I’ve been using the Ads feature on Facebook in a variety of ways, seeing if using it can help me grow my audience on my blog or Facebook page, or even to increase my book sales. I’m sure many of you have already utilized and come to your own…

Writing a Blurb for Your Book Cover

“Blurb” is such a funny word to say, but it’s a word that writers everywhere should know, because the blurb can have so much influence on who and how many people buy or download your books. According to Wikipedia (not the best source I know, but it’s quick and convenient, so what are you going…

Using The Audiobook Service ACX

I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s…

Business Cards and Bookmarks

Not too long after my most recent book Snake came out, I designed and ordered my first set of business cards, which arrived in the mail not too long afterwards. The pictures below show both the front and the back of the business cards. (I’m sorry if the photos are blurry; my camera’s old, so sometimes getting…

Doing An Excerpt

Have you ever been excited for a new book and gone on an Internet search when you hear there’s an excerpt of it online? Or have you ever just finished reading a book, really enjoyed it, and found the first chapter of the sequel near the end? Excerpts are great ways to get people interested…

Taglines

“A long time ago in a galaxy far, far away…” “In space, nobody can hear you scream.” “Who you gonna call?” Hopefully not the grammar police. Especially not for that last one. That’s a class-A spelling felony. The statements above are recognizable to plenty of fans of science fiction and comedy-horror. They are the taglines…

Some Tips For WattPad Users

I’ve been using WattPad for the past couple of weeks, and I thought that an article about it would be fun to write. Also, I found out this blog doesn’t have an article on WattPad yet, so I thought I’d break the ground and do a piece on it. Throughout this article, I will try…

Building your Author Brand

There is a difference between book branding and author branding. Book branding means that everything you do online will encompass your books. They will remember the name of the books over who wrote them. If you step outside your book branding with a new series or genre of books, you better have a pen name…

What is Author Branding?

When I think of Branding, I see a small herd of calves in a pen and a hot iron. In the ranching business, branding is placing your mark upon the animals you raise. This lets others know that the animal that might find its way through the fence into other rancher’s pasture, or those that…

14 Tips to Marketing and Promoting on a Shoestring

Last night I thought about posting a question on the Amazon forums asking readers for help on writing this article. I wanted to know what they liked and didn’t like about Authors’ marketing and promoting their books. I decided against it about three seconds after I did a search on author’s marketing themselves. What I…

You Want to Brand Yourself? Do What Tom Does.

We talk about author branding and I think most of us get how to do it in cyberspace. But what if you are in a supermarket and someone recognizes you? Or a friend introduces you as “that writer”. What do you do? Well, I had a great lesson. As you know I have been researching…

You Are What You Write: Building an Author Brand

…making a name for yourself in the reading world. Yes, you heard me right, reading world. Why not the publishing world? Because not all of us have to answer to publishers and their impossible dictates. Some of us only have to answer to our muses, ourselves, and sometimes our readers. Although the opinions of readers are rather subjective to tastes…