Posts Tagged With: Facebook

Reestablishing a Writing Routine

We go through great changes in our lives. It’s frankly inevitable. In fact, I remember someone telling me once in high school that in a twenty-five year period, it was likely that we would change our city/town, home, job, education status, socioeconomic status, political party, religion, and/or a whole bunch of other stuff. And when that happens, writing routines established over time and perhaps uninterrupted for years, are suddenly thrown out the window. And then where are you?

A couple of months ago, I moved into a new apartment so I could start a new job after a job search that lasted several months. Now, prior to this move, I would’ve said to anyone who asked that I didn’t really have a writing routine, that I just wrote wherever I could. Well, that is kind of true, because I do tend to write whenever I can if it’s convenient for me. But after the move, I did realize I had a routine of sorts established, and that routine no longer existed.

You see, while I was job-hunting, I lived with my dad, and in the evenings, I would settle down on the couch downstairs in the living room and write or edit while I watched whatever show I liked was playing that evening (you can get a lot written during commercial breaks). This routine lasted from late October 2015 to the end of May 2016. And my God, did it work! I edited the same novel twice and wrote more than a few short stories and blog posts that way during the job search, and it kept me sane while I looked for employment.

However, after I got employed and I moved for work, a lot changed for me. Yeah, I had increased independence, a nice location near work with a grocery store, a Target, and a library very close to where I live, and the chance to be as eccentric as I wanted within the confines of my own home without anyone judging me. But I also did not have a cable package, a TV, or a couch (though that’ll change soon with one of those). So suddenly the routine I had, which I’d been using for months and which I’d been comfortable with, was about as useful as an alchemy textbook at football practice.

For a while, I tried just writing or editing as much as I could when I sat down in front of the computer. Sadly, that worked horribly. I was moving at a snail’s pace, getting through only a couple of pages a week. A chapter could take up a whole month! With work getting busier and busier for me, I was starting to worry if I’d ever get back to the level of productivity I enjoyed prior to the move and in college.

But then a friend of mine gave me a recommendation that I found very useful. She had recently joined a group on Facebook where members sign up each month to try and write 250 words a day, and it had helped her get back into a routine of writing fiction after a pretty lengthy hiatus. That got me thinking: I can’t write every day, some days there just isn’t enough time. But what if I just tried to write 250 words every time I sat down in front of the computer? It couldn’t hurt to try.

To my utter delight, it worked like a charm. The first time, I ended up writing a little over the minimum 250. The next time, I ended up writing over 700 words! And the third, I managed to get out over thirteen-hundred words! It was amazing. Somewhere between words 150 and 250, a switch would flip and the story would just start flowing out of me like a river. In this way, I managed to get out the outline for my NaNoWriMo project in about a week or so.

Once that experiment had proven successful, I wondered if I could do the something similar with editing. It would have to be slightly different though, because editing is editing. Sometimes all you have to do work on is changing a word or a punctuation mark, and word count doesn’t change that much, but sometimes you rewrite whole sections and the word count changes dramatically. I ended up going with editing at least three pages per session, and that worked as well. After I rewrote the beginning of a short story I’d been working on and off with for over a year, I managed to finish editing the rest within a week (it helped that on the last night I worked on it, I was doing everything I could to avoid the presidential debates and I only had twelve pages to go!). Clearly this new routine I’d been working with was doing its job.

Now, I’m not saying that you have to adopt this routine if your old routine becomes impossible to do, but I am saying you shouldn’t just throw yourself into work and expect magic to happen. That didn’t work for me, and I’m not so sure it’ll work for you. Instead, take baby steps. Try writing a little a day until you find something that works for you and you’re at a level of productivity that works for you. If you do that, then I think that whatever life throws your way, you’ll be able to get back into the swing of storytelling with little to no trouble.

Have you ever had to change your writing routine? What did you do and how did it work out?

Categories: Editing & Rewriting, General Writing, Psychology of Writing & Publishing, The Writer & Author | Tags: , , , , , , , , , , , , , , , , ,

P.J. Boox: A Bookstore for Indie Authors

Remember in May of last year, when I reported on Gulf Coast Bookstore, a bookstore in Fort Myers, Florida that showcased the works of independent authors in the Florida area? Well, recently I was contacted through my Facebook page by one of the co-owners of the store with some very interesting news about Gulf Coast. Apparently since the store opened, it’s done rather well. In fact, it’s done so well that it’s expanded. And it’s expanded into P.J. Boox.

Opening in October of last year, PJ Boox currently houses 260 authors from about 11 countries, and plans to grow that number to 500 by the time they hit full capacity, each author getting to display ten of their books in the store. The way the store displays the books allows for readers to get a full look at the books’ covers, which allows readers to make a more powerful connection with the books. And the most interesting and exciting part, at least in my humble opinion, is that authors can actually interact with readers, from anywhere in the world, via Skype or other video-chat options, all in the store’s reading room (so if your book is featured by a book club, you can actually hear what the readers say. Hopefully that’s a good thing).

According to store co-founder and co-owner Patti Brassard Jefferson, the idea of PJ Boox came to her soon after she opened Gulf Coast Bookstore. Within a couple of months, she was apparently “inundated” with messages from authors. This inspired the idea for a larger bookstore that could host more indie and small-press authors. Thus we have PJ Boox today. And while other bookstores for indie authors have since appeared in other cities around the US, PJ Boox and its owners still manage to be trendsetters among the group.

So now to answer the most important question: how does an author get their books in the store? According to PJ Boox’s website, it’s actually quite simple. What you do is rent out space in the store for four months and send them up to ten of your books. In exchange, the store will stock and sell the books. And you get a majority of the royalties back (98% for in-store sales, 80% for online sales). Top that, Amazon! And you can pay for certain upgrades on your rental that include special online options and even more shelf space in the store. It’s not a bad deal, especially since you get some great exposure in the store.

In fact, I might have to try this once my new book comes out later this year. It might expose people to my sci-fi series.

And if you want to learn more about PJ Boox, check out their website for rental rates, books by great indie authors, and information on upcoming events.

Categories: Author Platform & Branding, Book Promotion, Business Plan, Marketing & Promoting, Publishing Trends, Self-Publishing, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

How I Could’ve Done A Better Sale

Back in September I wrote an article about when was the best time to publish a book. That article also mentioned some opportune times to host some sales. Going off the advice of that article and my previous sale experience, I decided to host a sale around New Year’s, which is apparently a very good time to hold such a sale.

To my surprise and slight consternation, I did not sell as many books–digital or paperback–as I thought I would. I did get some good sales, including from friends and colleagues, but it was far lower than I expected, to the point that I put more money into the sale than I got back.

I’ve been spending the time since trying to figure out where I went wrong and what I could do to improve my next sale and ad campaign (probably when I publish a novel later this year). Below are the conclusions that I’ve come to, which I hope will give you some help if you hold a sale in the future.

I used only Facebook ads. In another previous post, I showed that Facebook ads could be extremely helpful in spreading the word about sales. This time though, they didn’t prove as helpful. While the likes on my Facebook page did increase from 383 to over twelve-hundred, not many of those people did buy a book. That’s because Facebook is already a free service, we get so much content from it for free. Sure, you may see ads for products on it, and you may like the pages of those products, but that doesn’t mean you’re going to buy it. You’re more likely to ignore an ad from a free service anyway, even when you’re confronted with it over and over (which is probably why I’ve never bought something advertised before my YouTube video).

So next time, I should try formats other than or in addition to Facebook. Yes, it’s a useful site to advertise and attract a fan base, but to rely solely on it wasn’t one of my better moves. Next time, I’ll look into using other platforms, including Twitter and KDP Amazon (yeah, KDP Amazon allows you to advertise through it. I heard the costs were huge, but maybe if they are, it might be worth it to advertise through a site where people are already there presumably to buy products).

I cast too wide a net. When you set up an ad campaign, you can decide who the ad is targeted towards based on criteria like age, interests and hobbies, sex, and several others. One of the main criteria though is country or countries. I wanted to get as many people to see the ad as possible, so I tried targeting as many countries as I could where Amazon operated in (most of my sales come through Amazon). Problem is, while Amazon does operate in those countries, it may not be as big as other retailers there. So when I cast a wide net, I cast a net where people would see the ad but may not buy. Meanwhile, there may have been people in more Amazon-strong countries that would’ve bought my books if they saw the ads, but didn’t because of the wide focus.

Plus some of the countries I targeted don’t have English as a first language. Yes, English is spoken there by a wide swath of the population, but it’s not a dominant language by any means. And most of my sales are from English speaking countries anyway, probably since my books are in English.

So in the future, I will try to focus on countries where most people do buy from Amazon, but English is a spoken by a majority of the population.

Include links. This should’ve been pretty obvious to me. I didn’t include links on two out of three of my ads though, expecting the readers to head over there out of curiosity and look themselves. I don’t think that’s what actually happened in real life. So if you’re going to do an ad, make sure a link or two is already present.

 

If this helped you at all, my job here is done. Sales and ad campaigns are never easy and don’t always yield the results you want, but if you learn from others and go through trial and error, they can on occasion bring in a very nice pay day.

What tips do you have for a successful sale/ad campaign?

Categories: Business Plan, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , , , ,

Blog at WordPress.com.

%d bloggers like this: