Guest Post ~ Running a Newsletter: Why and How by Sarah Kent

You might associate newsletters more with the local school or church group than with modern marketing, but you would be wrong to do so. Newsletters are not just those irritating bits of folded paper you find buried under your mail: they can also be a highly effective marketing technique. What is a Newsletter For? A…

To Newsletter or Not to Newsletter

I have this internal debate that rises its head every few months. It tells me that I need something more than a blog. That I need more than a website. It tells me that I need a newsletter. It tells me a few more things too, but those items are posts for another day. Usually I…

The Author Platform: 6 Steps you Should Take

One of the most mysterious subjects I’ve every tried to find information on was the Author platform. There is a plethora of information on what it is and some articles on creating one, but they’re really vague. I’m sure my list isn’t much better, but I thought I would introduce you to the mystery that…

The Writer’s Business Plan: The Marketing Plan

Some of you know that I live on a Ranch and occasionally I throw out a ranch analogy. This is going to be one of those rare occasions.I was out with my husband and kids feeding the cows on a cold and foggy morning. I now understand the mean of “thick as pea soup.” Heavy,…