Author’s Marketing: Be Prepared

Last month’s Arts Alive! outside event gave new meaning to the word, ”alive,” as my canopy scooted across the street while I attempted to sell my book, Seasons of the Soul, at the Shadow Lake Towne Center in Papillion, Neb. As a vendor, I did not think about bringing weights, especially since the night before my husband and I…

Tangible vs Digital – the Difference in Promotion

As Ruth has discusd lately, there seems to be a difference in the mind-set between people who prefer ebooks and people who prefer “paper” books. (Perhaps this is why they don’t get along?) This difference in mind-set also means something else; you need to use different promotional tactics on the different people. Eh, what? A…