Posts Tagged With: target audience

But I want to Target my Readers

I love discussing writer related business with other authors and in my second business of cover design I get the chance often to talk about publishing and marketing. I was recently asked my opinion on audience targeting and how to do it. Ummmm…My advice was don’t until after the book is written. While you are going through the stages of editing and getting it ready for publication, when you have a firmer grasp of what the book is about, then it’s time to target your audience.

The author I was speaking with wanted to target their audience before they wrote the next book.

I’m not a big fan of audience targeting before you write the book. For whatever reason I have this image of an author in a mini-sub patrolling the Webseas, seeking out readers, and torpedo-ing their books in their direction. Some of these authors are targeting their genre audience, others every reader they find. I’m sure it works for some authors. As a reader, nothing annoys me more than authors and even readers who blast everyone in range with their “buy the book” message a million times. Aaahhh, let me think…will I buy the book…Um, not in a billion years. (Recent examples: Fifty Shades, Twilight, Harry Potter, Nora Roberts, James Patterson, Stephen King, Amanda Hocking….and the list goes on.)

They might be great authors and their following seems huge. But I’ve heard about the book so much I already know what people liked, didn’t like, how it ends, and what was different in the books from the movie. Ok, can you tell how much it annoys me. It’s also a post for another day. Today I want to discuss ways to target your readers. And I’m still seeing the writer in a sub.

Writing for your audience is important if you want to sell books. If you are willing to place your marketing and sales before your creativity. However, there are good and bad ways to do it. If you don’t like the billionaire romances, don’t write them just because they’re popular. If you like Star Trek, create your own Universe and people, don’t copy and give them different names.

1) Decided who is your perfect reader is.

What I mean by this is who are you writing for and who is the type of reader you want to read your books. You can work up a character profile of who this reader is as some book marketing gurus suggest. I cringe at the very idea. I’d never look at it after the fact.

I would suggest picking a reader you already have and respect, even if that reader is imagined, and gear your writing toward them and hope there is more than one out there. Although the better option would be to write what you like and make that perfect reader you. Yeah, I know you are an individual and oh, so different from everyone else, but really, the best reader for your books are readers like you. In my opinion you are your perfect reader and you should be writing books you would enjoy reading. There are more people out there like you.

2) Research your readers needs and wants.

You can browse the top 10 bestsellers in your chosen genre or genres, research the common threads that make readers love them, and compile a list from those common traits. You can then use those common threads in your writing. If you do this, please only use the ones that you are comfortable with.

If you are uncomfortable writing about incest, James Bond like spies, epic fantasies, cheating spouses, serial killers, or any of the other dozen topics, then don’t. Writing something you aren’t comfortable with will only come out in your writing as awkward  and stilted. Besides that it won’t make you happy and it can even bring down your confidence and respect in yourself. Not! what you want to do.

3)  Make the book unique

Yes, vampire and shifter novels have been done to death, however, if you add your own unique writing style, author voice, and spin to it, then you’ve made it unique enough to attract readers to it when you start promoting it. I’m not a vampire fan, but I love Joleene Naylor’s vampire novels. My latest book had creatures that were like vampires and shifters in it. No, I wasn’t writing to a specific market it’s just how the story unfolded. It also didn’t take place on Earth. It had a unique spin to it that has attracted readers although I have yet to market it. (Bad me!)

If you write a book because it is the newest craze or trend, you better make your book stand out from the rest. If it is just like every other book out there, then you are writing for a limited audience. They will eventually move on to the next craze and the book you wrote will be left behind.

4) Market and Promote your book.

There are two ways to do this. Jump on all the forums, popular hangouts, guest post on blogs, and start talking about your book to everyone that will listen and make friends with the hope that they will become fans of your book or at least buy the book because they like you. Or go the other route and blog about your book a few months before it comes out (on your blog or guest post on others), giving readers interesting tidbits and story samples, see if reviewers are interested in reading and reviewing your book, release the book, and start writing the next book.

I like the second approach personally, which is probably why I make just enough to enjoy my success and my writing career still. I let people come to me and readers suggest the book without guilt tripping them into doing it. I also don’t have the added stress that ‘over-the-top’ marketing brings and I’m happier with my writing career. All pluses for me.

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So there are my tips to targeting your reader. Most of them that I don’t follow myself because I’d rather write the next book which seems to work better for me.

Categories: Marketing & Promoting, The Writer & Author | Tags: ,

14 Tips to Marketing and Promoting on a Shoestring

Last night I thought about posting a question on the Amazon forums asking readers for help on writing this article. I wanted to know what they liked and didn’t like about Authors’ marketing and promoting their books. I decided against it about three seconds after I did a search on author’s marketing themselves. What I learned shocked me, but didn’t really surprise me that most efforts Author’s utilize to sell their books really annoy readers.

Over the years, I’ve studied different methods of marketing that fit what I’m comfortable with and below I’ve compiled a list of non-aggressive marketing tips that are budget friendly. I hope these helped and good luck all of you.

~Know your target audience and create a brand that appeals to you and projects the image you want for your writing career. With your brand in mind, repeat yourself in all your ads, webpages, etc to establish that brand in the minds of readers. For example: My author brand is “Where myths live, where legends walk, and where love is eternal.” I write Speculative fiction.

~When you finish a book, write the next one, and the next one, and the next one. Keep writing books. Create a backlist. The authors that sell well are the ones that write. It doesn’t cost much more than time, effort, and maybe paper.

~Upload to every book site available and fill out their author profile pages. Some readers like to know the author. My favorites are Amazon, Barnes & Noble, and Smashwords. Not only do you get better royalties by doing this, but you can also track your sales.

~Create a print book to go with your eBook. Some readers still like to hold a book in their hands, or like the eBook enough to buy the print book to have for their collection. You can carry it around with you in your purse and answer people’s questions when they ask about it. You can donate a paperback copy of your book to your local library. (I think most of the SPAL author’s use CreateSpace. This Amazon based service allows you to create a book with no out-of-pocket expense. The paperback will be linked to your eBook on Amazon. Another good printer is Lightning Source.)

~Offer Readers something for free. When readers receive something of value for free, trust and good feeling naturally arise. It is a very effective marketing strategy. This doesn’t have to be a full length book. Write a short story geared toward the readers you want to attract and offer it as a free read or bonus material at the end of a related book. Give the people on your mailing list or newsletter sneak peeks at a story. You can give them a coupon or some type of special they can share with friends.

~Run a contest giving out free e-books. Or have a treasure hunt where they buy the books to find clues and win something big. Or do a giveaway and ask everyone who downloads the book to please leave an honest review.

~Blogs and websites are free ad space on the web that creates a constant link between yourself and readers. It is there 24/7. This doesn’t mean you should treat it like a billboard. Share things that are meaningful to you and your readers. Blog about your book as you write it. Share character interviews, short stories, or news about the book. (There are many platforms to choose from. Weebly offers a blog for your website. Bloggster, Blogger, WordPress, and Tumblr are all blogging sites, some of which can be transformed into websites.)

~Social Networking with Twitter, Facebook, and GooglePlus and the hundred of other sites out there are great ways to stay connected and keep your name active. Also sign up for reading sites like GoodReads and Shelfari, or creating a Youtube channel with a list of songs that go well with your story or author interviews is a great way to get people to notice you. You can then get widgets for all of these sites and place them on your website so people can easily find you on the web.

~Book trailers are a great way to show readers what your book is all about. You can upload it to Youtube and Tweet the link with relevant hashtags to get it out to people with similar interests.

~Join forums if you dare. Forums and group discussions can be great places to meet people. But be sure not to self-promote. Not only will it turn readers off, it can turn nasty fast. Amazon has created a special ‘Meet the Authors’ forum where authors can promote their books and talk about their work.

~Most people won’t give a book a second glance if it has not received any reviews, good or bad. I found that offering your book for free and asking for honest non-biased reviews can get you those reviews. But don’t expect them to be all nice. You can also send your book to bloggers and reviewers.

~Make flyers, brochures, postcards or pens with information about your books. I’ve never tried this but it could be worth it to make a flyer or brochures and place them in public places, giveaway flyers, brochures, or postcards to people who ask about your book, etc. Please make sure it’s okay with the owners first or it’s at a place where it is okay to put them. Bathroom stalls, libraries, and bulletin boards are good places. Network with another author and do an exchange of flyers. Pens can be given away, or left for people to use. I don’t know about you, but I do read the writing on the sides of pens.

~Find creative ways to use your business cards and leave them in unexpected places. Some authors like to print a brief book excerpt on the back, titles of your book or book cover, the table of contents, the characters, a rave review, or your elevator pitch. I prefer the list of books or leaving it blank. If blank you can write a specific book for the person or even write a coupon code for a free or discounted book on it. You can leave your card with the tip for the waitress, in the envelope if you pay your bills via snail mail, in library books, in the change room at your

~Create relationships with readers, writers, reporters, book sellers, book clubs, bloggers, teachers, etc. Word of mouth is still the most cost-effective way to advertise your books.

Categories: Author Platform & Branding, Book Promotion, Marketing & Promoting, Writing as a Business | Tags: , , , , , , , , , , , , , , , , , ,

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